In this post, we’re going to talk about what AI content marketing is and how you can do it properly for your brand in 2024 and the years beyond.

To get started, let’s first take a look at the basics. We’ll begin by understanding what content marketing is.

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What is Content Marketing?

Content marketing is a popular type of digital marketing that revolves around the creation and sharing of content promoting a business or its offerings. In content marketing, a specific audience is identified, with whom the content is later shared. The purpose of the content is to educate the audience on the brand and its offerings so that they can be inclined to make a purchase (or do anything else that can prove to be lucrative to the brand).

Alt text = definition of content marketing
Alt text = definition of content marketing

Content marketing takes different forms. A lot of other types of digital marketing actually fall within the subset of content marketing owing to the fact that they use various forms of content as the main medium of carrying and dispersing information. For example, email marketing is a marketing strategy in itself, but since it uses written or visual content contained within email messages, it is also technically a form of content marketing.

However, in the world of digital marketing, the term “content marketing” is assigned to a more specific range of activities. Some common types of content marketing, or methods of content, so to speak, are given below:

  • Blogging: Blogs, like the one you’re reading right now, are one of the most common and effective methods of content marketing. The prevalence of blogging can be understood by the fact that more than 3 billion blog posts are published on the internet every year. The concept of blogs is simple. They are articles on specific topics that people can read by visiting a website, and educate themselves.
  • Podcasts: Podcasts are also a popular, and relatively newer, type of content marketing. In a podcast, a group of people get together and have conversations on specific topics. Later on, podcasts are made available to the public who can listen to them at their own leisure.
  • SEO: SEO stands for search engine optimization. It is the process through which websites are optimized to appear near the top of the search results when people do searches related to them. SEO is a type of content marketing because it ultimately leads to attracting people to a website where they can educate themselves by reading all the published content and then later take a lucrative step, such as making a purchase.

While we’re on the topic, we should mention that SEO is a constantly evolving field, and you should keep learning about it to make sure you do it properly for your brand website. You can check out this blog post to learn about the more modern and new concepts of SEO:

As for the other types of content marketing, their core concept and approach are somewhat fixed and static.

What is the Meaning of “AI Content Marketing?”

Now that we have looked at what content marketing is and the steps/methods it usually contains, let’s move on to look at the concept of AI content marketing.

Alt text = explanation of AI content marketing
Alt text = explanation of AI content marketing

AI content marketing is basically the term that is used to describe the process of content marketing in which artificial intelligence-based solutions play a major role. For example, if a particular marketer undertakes a content marketing campaign and uses AI-based tools and solutions extensively in it, we can say that they are performing AI content marketing…rather than just content marketing.

As for what exactly AI does in content marketing, that is what we’re going to be looking at in the next heading.

How Exactly Can You Use AI in Content Marketing?

You can use AI for various tasks in content marketing. We’re going to discuss those first and then list some tips. Together with this information, you will be able to ace AI content marketing in 2024 and beyond.

AI can be used in conducting research for content marketing

Research is an important part of content marketing. There are many different aspects of research that you have to do, such as:

  • Researching your readers and audience
  • Researching the popularity of topics to determine what content you should create
  • Performing theoretical research in order to provide reliable information to your audience

    For researching your readers and audience, there are online AI-based tools that you can use. Google Analytics and Google Trends are two examples of online platforms that use AI to garner user-related information.

    In the same way, researching topics and keywords is also important. Online tools like Ahrefs and SEMrush use AI to provide in-depth information about topics and keywords, such as their intent, keyword clusters, volume, ranking difficulty and the like.

    AI can be used in planning content

    You can also use AI for planning the content or creating a map for it, that you want to create for your marketing campaign.

    For example, if you want to do blogging as your primary content marketing campaign, you can use AI tools to look for topics to cover. Then, for each individual topic, you can use AI to make comprehensive outlines.

    In this way, you can utilize AI to plan your content. For this purpose, AI assistants like ChatGPT can be used.

    AI can be used to create the actual content

    AI can also be used to create content for your marketing campaign. There are tools available online that require you to enter a keyword or a topic name, after which they create an entire article on it.

    You can use tools like these to completely or partially make your marketing content. However, it is important to check the output that AI tools give to make sure they don’t contain incorrect information.

    AI can be used to improve and optimize the content created for marketing purposes

    Many people don’t favor AI content because it can be unoriginal. They may prefer to write their own content from scratch. However, even for such people, AI can play a helpful role.

    They can use AI to improve the quality of their content and weed out imperfections. A common example of such a tool is Grammarly. Grammarly is primarily a grammar and spell checker. It uses AI to understand the content and suggest the right corrections. It also helps to improve the delivery and engagement of the content.

    Helpful Tips to Ace Content Marketing in 2024 and Beyond

    Now that we’ve looked at how exactly you can use AI in content marketing, we’re going to share some tips. If you follow these tips, you will be able to make the most out of your AI content marketing efforts.

    Alt text = tips for AI content marketing
    Alt text = tips for AI content marketing
    • Tip number 1: Always make sure to find and use the right AI tools. There is no dearth of AI-based tools on the Internet. Some are good, some are very good, and some are just bad. You should conduct your research on the internet and look for online tools that have a solid user base. This is important, especially for tools that provide analytical information.
    • Tip number 2: Don’t completely rely on online tools for content creation. Although we did mention that online tools can be used to create content in toto, it’s not a good idea to usually do that. AI-generated content, while fulfilling and informative, is not original. It is the production of AI software—who’s learnt it all by reading stuff published by other people. So, in reality, you’re not really doing anything original if you’re completely delegating the process of content creation to an AI tool. Added to that is the fact that this type of content has the risk of containing wrong information.
    • Tip number 3: Even when you use AI to partially make content or to improve your own, etc., you should always carefully check the outputs. For example, if you’re using Grammarly to improve the flow of your content or to find and remove grammar errors from it, you shouldn’t blindly accept all the suggestions that it gives. Rather, look at them all individually.


      And that is where we’re going to end this post.

      Utilizing AI in content marketing can be very helpful. It can help you in managing all the various marketing-related tasks with ease and efficiency. In the post above, we’ve looked at how exactly AI-based tools can help you out in your CM campaign. We’ve also listed some tips at the end that can help you get the most out of your efforts.

      We hope you had fun reading. Be back for more!

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