AWeber vs. GetResponse: Which is better for Email Marketing? (2023)

Promoting a business without email means missing several unique opportunities to engage an audience and increase conversions.

Popular email marketing services make big promises to users, but understanding which is worth the hype involves a lot of effort.

To make matters simpler, we’ve put two email service providers side-by-side to help you figure out the best solution for your business.

Read this AWeber vs. GetResponse review now and start making better-performing email marketing campaigns.

Disclosure: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.


AWeber vs. GetResponse: Overview

TopicAWeberGet Response
Free TrialNo30-day free trial
Free VersionCapped at 500 contacts and 3,000 monthly emailsCapped at 500 contacts and 2,500 monthly emails
PricingStarts at $14.99/month (billed monthly) for unlimited subscribersStarts at $19/month (billed monthly) for 1,000 subscribers
Email BuilderYesYes
AutomationYesYes
Customer CareEmail, Live Chat, PhoneEmail, Live Chat
Landing Pages and FormsYesYes
SMS MarketingNoYes
AI ToolsWriting AssistantEmail and Campaign Builder
Paid Ads NoYes
AWeber vs GetResponse Comparison Chart

AWeber

AWeber vs. GetResponse: Which email marketing tool is better?
AWeber homepage

AWeber is an email marketing software provider that caters to the specific needs of small businesses.

They strive to provide enhanced solutions that all businesses can use, no matter the size of their marketing teams, their budgets, or even how tech-savvy their members are.

Through their solutions, you can address most of your email needs, set up automation to save time and resources, and access several ways to increase your revenue.

Key Features

  • Library of pre-designed email templates to set up campaigns and newsletters quickly;
  • Intuitive landing page builder;
  • Web push notifications;
  • AI content-writing assistant;
  • Automated email sequences for several stages of the email funnel;
  • Dynamic content to improve subscriber engagement;
  • A/B split testing to improve campaign performance;
  • Advanced analytics to monitor email performance;
  • Several third-party integrations like PayPal, Canva, or Shopify.

Pricing

AWeber has four plans with custom pricing based on the number of subscribers you have.

AWeber unique plans and pricing, featuring both free and unlimited plans
AWeber Pricing Page

Here’s a quick overview of how much AWeber costs:

  • Free: limited to 500 subscribers, 3,000 emails sent per month, one landing page, and one email automation. Includes signup forms, dynamic content, templates, Google Analytics integration, basic subscriber tagging, and more;
  • Lite: $14.99/month (billed monthly). Unlimited subscriber limits and email sends. Includes everything in the free account plus three automation, split testing, three landing pages, and advanced message analytics;
  • Plus: $29.99/month (billed monthly). Includes everything in Lite, plus unlimited subscriber lists, landing pages, and email automation. You can send emails that don’t feature AWeber adverts, get detailed reports, track your landing pages with Facebook Pixel, and more.
  • Unlimited: $999/month (billed monthly). Includes everything in Plus and offers personalized account management. The main difference between this plan and Plus is that on the Unlimited plan, your price won’t change if your subscriber list grows over 100,000 contacts.

Bottom Line

AWeber is a fantastic solution for a small online business that doesn’t yet have the funds to invest in software but is already planning for growth.

The free version offers access to almost all the tools you need to enhance your email efforts and build a list. Once you reach the 500-subscriber limit, you can upgrade your plan accordingly and continue to grow.

GetResponse

AWeber vs. GetResponse: what's the best email marketing tool?
GetResponse HomePage

GetResponse is an email marketing provider for all businesses, big or small.

They offer an extensive suite of tools that can help anyone, from a beginning content creator to a mid-sized business or even large corporations, make the most of their email efforts.

This email service provider is ideal for companies preparing for development. The wide array of tools makes GetResponse highly unlikely to outgrow these solutions, so you won’t have to worry about migrating your efforts to a new tool.

Key Features

  • AI email and campaign generator;
  • Drag-and-drop builder;
  • Extensive email template library;
  • Pre-built marketing automation templates with advanced triggers and web events;
  • Autoresponder functionality;
  • Web push notifications, SMS, and other cross-channel efforts;
  • Integrated website builder with SEO tools;
  • Ready-to-use lead magnet funnels;
  • One-click integrations with Shopify and WooCommerce;
  • Webinars and conversion funnel set-up;
  • Paid ad management (Google, Meta, social media, etc.).

Pricing

GetResponse has four pricing tiers and offers a 30-day free trial to let you test all its tools before you commit.

GetResponse free, paid, and custom plans and pricing for email marketing and lots more
GetResponse Pricing page

The Free Plan is capped at 500 contacts, 2,500 monthly newsletters, and one landing page. It offers access to the drag-and-drop editor, basic list management and segmentation, website builder, email templates, signup forms, and Google Analytics integration.

Here’s how much the software costs if you pay monthly and only have 1,000 contacts:

  • Email Marketing: $19/month. Includes everything for Free, plus unlimited monthly sends, split testing, automation templates, welcome and thank-you emails, and autoresponders
  • Marketing Automation: $59/month. Includes everything in the previous plan plus drip campaigns, contact tagging and scoring, event-based automation, and ad scoring
  • E-commerce Marketing: $119/month. Has everything in Marketing Automation, plus unlimited push notifications, e-commerce-based segmentation, transaction emails, abandoned cart triggers, and more
  • Max and Max2: Custom pricing. Hold up to 500 accounts and users and provides access to all GetResponse tools, including the AI email and campaign generators

Bottom Line

GetResponse is one of the best-known marketing names in the business. Those in the e-commerce sector have an array of effective tools designed specifically for them.

It’s a powerful ecosystem that includes almost all types of email marketing automation and advertising tools you need to succeed with your campaigns. However, their more affordable plans are greatly limited.

With GetResponse, you’ll have to spend more to get the most out of the service.

GetResponse vs. AWeber: All Key Facts, Compared

Pricing and top features aren’t enough to know which email solution will fit your business like a glove.

Before you decide anything, consider this side-by-side comparison to learn more about all the features and key details of these email tools.

Free Account

Both AWeber and GetResponde offer some of their tools for free, but there are several distinctions between their plans.

AWeber

AWeber’s free email marketing service offers users enhanced access to all the tools they need to create, set up, launch, and monitor an email campaign.

A free AWeber account is the perfect way to get started with email, even if you don’t have the money or staff. The tool optimizes campaigns and makes it easy to start building a list.

Yes, 500 contacts isn’t a lot, but if you’re currently at zero, you can still generate great results with the free version and get 3,000 monthly email sends.

GetResponse

GetResponse’s free version offers the basics most businesses need to launch their email efforts. However, there are a lot more restrictions.

With this service, you have to upgrade to one of their paid plans if you want to use automation or advanced features. The subscriber list is also capped at 500, and you get 2,500 monthly emails.

Winner

In the free AWeber vs. GetResponse battle, the former takes the lead. AWeber’s free version offers a lot more room to grow through email and places significantly fewer limits regarding which features you can access.

If you know you need marketing automation, GetResponse is only viable if you’re willing to upgrade, while AWeber offers some automation features for free.

Marketing Automation

AWeber and GetResponse empower businesses to leverage several automation solutions.

AWeber

AWeber Automation
AWeber Automation

This email platform provides several easy ways to set up different types of campaigns. AWeber has pre-built automation to fulfill several purposes, such as welcoming new subscribers, setting up sales funnels, and recovering abandoned carts.

You can also automate replies through their autoresponder messages and integrate third-party tools to enhance your automation, like a content management system or your online store inventory.

GetResponse

GetResponse provides a visual workflow builder that may help across several marketing channels.

GetResponse automation
GetResponse automation

They offer pre-built automation templates, autoresponder services, and the option to create these campaigns using AI technologies. You can also integrate third-party tools and launch new campaigns via SMS.

Winner

GetResponse is the clear winner. While AWeber has decent automation features, they’re best used by complete beginners.

If you have some experience with automation tools, you won’t be that impressed with AWber, but GetResponse will offer you more advanced features.

Email Templates

Setting aside all the glitz and glam of the extra features, what’s it like to set up an email campaign on AWeber and GetResponse?

AWeber

This solution is highly intuitive and offers a simple user interface that most people can master in just a few minutes of clicking through it.

You don’t even need to build anything from scratch unless you want to. AWeber has an extensive library of ready-made templates that meet several needs. You can create messages to welcome new subscribers, promote a new offer, or send your monthly newsletter.

All 600+ templates work on desktop and mobile devices and are fully customizable, so you can add your personal touch.

GetResponse

GetResponse’s email builder has over 150 templates you can customize or pull into visual automation.

The library has useful categories like “education” or “event” to let you quickly go through different choices and find the best fit. Once you do, the template will open in the GetResponse email editor, where you can tweak it however you want.

Winner

AWeber offers over 600 templates, which are created based on industry as well as the goal of the email message, such as abandoned carts or welcome emails.

GetResponse takes second place in the template battle. Its library is much smaller, so chances are you’ll need to spend more time personalizing them.

List Segmentation

List segmentation enables your email efforts to yield the results you need. Both AWeber and GetResponse offer some segmenting features, but are they on the same level?

AWeber

AWeber Reporting
AWeber Reporting

AWeber improves the success of your campaigns by offering several ways to segment your contact list:

  • Tags
  • Opens
  • Clicks
  • Purchases
  • Visits
  • Signup form information

Through these features, you can personalize your email campaigns to increase engagement and yield better results.

GetResponse

GetResponse segmentation
GetResponse segmentation

GetResponse offers many of the same segmentation features as AWeber. But they also provide some enhanced ways to organize and even grow your contact list.

You can leverage the data from the anonymous signup form to gather more data about your target audience and develop personas, which you can use to improve all your marketing efforts. 

The tool also allows you to connect your CRM and automatically update contact information and assign tags based on new data, such as product purchases.

Winner

If we only consider the traditional segmenting features, then it’s a tie. However, if you want more ways to segment your contacts and leverage anonymous data, GetResponse takes the lead.

Nice-to-Have Features

The last fight in the GetResponse vs. AWeber battle concerns all the other ways they can help users leverage email and improve their overall marketing efforts.

AWeber

Apart from email and automation, AWeber offers access to a great website builder to generate more leads or even improve sales.

Users can capture email addresses through a pre-designed opt-in form or even sell products using their integrated e-commerce feature. Landing page creation is simple and requires no coding knowledge.

GetResponse

GetResponse has a highly evolved marketing ecosystem that goes well beyond email. Here are just a few additional tools you may access:

  • SMS marketing
  • Website builders
  • Live chat widgets
  • AI generators
  • Paid ad management
  • Detailed analytics
  • Automation workflow
  • Conversion funnels, etc.

All these features make GetResponse a powerful solution for most companies and completely remove the need for various third-party services.

Winner

GetResponde is the clear victor. Even if you only need email campaigns, its suite is much more extensive and covers several business needs.

Final Verdict: Which Should You Choose?

Both email marketing solutions are worth their respective monthly pricing; even their free versions are nothing to scoff at.

AWeber is better for a small business that needs to get started with email but lacks the financial and human resources to do it. The platform’s drag-and-drop model to build newsletters, useful automation, and landing pages makes them a viable solution for many.

GetResponse is better if you have advanced email needs, want to leverage automation and unlimited landing pages, and can afford the monthly fee of some of their more advanced plans.

Consider your specific business needs and choose the one that best matches them to get the best results with your email efforts.

Frequently Asked Questions

Which Is the Best for Beginners?

Both solutions are intuitive and offer several resources, such as articles or video tutorials, to get you started. And both teams are available to help new clients learn the ropes.
You can reach out to GetResponse at any time by email or live chat. The AWeber support team is also available 24/7 through the same channels, including phone support.

Do GetResponse and AWeber Have Free Trials?

GetResponse has a 30-day free trial where you can test all its services and make an informed decision. This is in addition to their free forever plan.
AWeber doesn’t currently have a free trial, but you can sign up for the free forever version.

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