Are you looking for a powerful tool to help you track your ad attribution?

Cometly is an ad tracking and attribution tool that helps digital marketers understand the performance of their ads. It offers detailed insights into clicks, impressions, and conversions so that marketers can optimize their advertising for better results.

Cometly is an ad tracking, attribution, and analytics platform that offers real-time reporting to optimize your ad campaigns. This will help you make data-driven decisions about your advertising.

By providing attribution data, Cometly allows for a more accurate analysis of your marketing efforts. This valuable data can help improve future campaigns and better understand customer behaviour.

If you’re looking for a powerful tool to help you track your ad attribution, look no further and learn from this Cometly review. It’s packed with features that will make your life easier and allow you to make data-driven decisions about your marketing efforts.

You can sign up for a free trial to test the platform before buying a monthly subscription.

Cometly's Book a Demo offer cta call to action button

Disclosure: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.

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What is Cometly?

Overview

Source: cometly.com website showing Ads Manager with campaigns, budgets, net profit
Source: cometly.com website

Cometly is an essential tool for digital marketers who want to understand the performance of their advertising. It provides detailed insights into clicks, impressions, and conversions so that marketers can optimize their ads for better results.

Attribution marketing has many benefits to online stores including increased conversions, knowing your top channels, and understanding your customer journey.

This platform gives you the tools to create ads, track conversions, and automate processes so that you can make data-driven decisions about your advertising. Cometly allows for higher accuracy when you analyze your marketing campaigns.

The data Cometly can help you improve your future marketing efforts and track events on your store and website. These events will help you understand your customer base. Look no further if you need a reliable tool to track your purchase to the correct ad.

Who founded Cometly?

Matt Pattoli and Grant Cooper are the founders of Cometly. In 2012 they ran Social Vantage, a digital marketing agency serving over 1,000 clients until it sold in 2019.

In 2020, Matt and Grant Matt set out to create an advanced ad optimization system. Initially, they used excel sheets, which eventually became the prototype for Cometly.

Cometly’s first version was launched in April of 2021 to the marketplace for digital marketers as a better way to track, analyze, and improve their PPC advertising and marketing campaigns.

Who uses Cometly?

There are over 3,000 companies that use the Cometly platform to track their ad performance.

These customers include businesses like skinnyfit, babybub, StreamYard and agencies like Evestar and Five Aces Media.

What are some benefits of using Cometly?

Cometly is essential for digital marketers who want to ensure their advertising drives sales. By providing purchase data back to the Facebook ads manager, Cometly helps to optimize ads for better performance.

This AI-driven platform makes it easy to identify which ads are driving sales and which are not. This information is crucial for optimizing campaigns and improving ROI.

Some of the key benefits of using this platform:

  • Comprehensive Platform: You get better ad analytics and optimization tool.
  • No considerable setup cost as the platform directly connects with your native ad platforms to pull accurate data and track your adverts, so you don’t spend hours setting it up.
  • Accurate Tracking: Advanced ad tracking algorithm ensures that data is precise with no assumptions. It helps you scale by overcoming the problem of tracking blockage by iOS 14. The platform tracks advertising accurately to know what brings in revenue.
  • Performance Insights: Provides valuable insights into advertising performance so that you can make better decisions for your campaigns.
  • Ad AI Optimization: Sends all the accurately retrieved information back to the native ad platforms, which have some of the most advanced AI targeting and optimization systems. As a result, it will improve and boost the targeting and optimization of your ad campaigns, ultimately leading to a higher ROAS and consistency of your ads.
  • Improved ROI: By tracking sales and optimizing ads, Cometly helps you improve your ROI from your advertising.
  • Pricing: Subscription pricing is based on the number of ads being tracked across all campaigns. This makes it easy to scale as your needs grow.
  • Better Support: The team is responsive and helpful, with an in-depth understanding of the product. They’re always willing to help with any issues you have.
  • Easy to Use: The platform is easy to use, making it easy to identify which ads are driving sales and which are not.

Cometly is the best solution for digital marketers who want to ensure their advertising drives sales, improves ROI, and captures the correct information. Cometly’s tracking, insightful performance data, and easy-to-use platform make it the perfect tool for getting the most out of better ad attribution software.

And you can always request a free trial and get free onboarding support to start tracking sales back to the correct ad campaign.

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Cometly Products

Comet Pixel

Overview

Source: cometly.com Website showing server-side tracking using first-party data
Source: cometly.com Website

The Comet Pixel is a powerful pixel attribution stack that helps advertisers track their sales and better understand which ads are working and which are not.

With its accurate tracking capabilities, the Comet Pixel provides a 28-day attribution window instead of the typical 7-day window. This extended window allows for a more clear-cut portrayal of ad performance. The Comet Pixel can be set up in minutes and begins tracking immediately, providing valuable insights into your marketing efforts.

Source: cometly.com website showing Comet Pixel snippst code for accurate tracking
Source: cometly.com website

The Comet Pixel is not affected by Apple’s ad tracking blockage, making it a vital tool for any advertiser looking to regain visibility into their Facebook, TikTok, and Google Ads advertising campaigns.

Key Features

Some of Comet’s Pixel’s best features are:

  • Accurate Tracking
  • 28-day Attribution Window
  • Server-side First-Party data
  • Bypass iOS 14 blockage
  • 1-Click Attribution Models
  • Integrations

Ad platforms used to give a 28-day attribution window but have now decreased it to only 7 days. If someone clicks on your ad and buys something on day 8, the ad platform won’t track the sale, but Comet Pixel will.

The Comet Pixel only uses first-party cookies that come straight from your 1st party channels. This means the information is more precise, requiring no guessing or modeling.

Comet Ads Manager

Overview

Source: cometly.com website showing Ads Manager with campaigns, budgets, net profit
Source: cometly.com Website

The Ads Manager is a powerful tool that allows you to track sales back to the correct source to make data-driven decisions.

Cometly On Off
Source: cometly.com Website

You can then turn ads on or off. This tool is integral to scaling your business and ensuring your advertising is profitable.

Source: cometly.com website showing campaign ad management, active status, daily sales, and net profit
Source: cometly.com website

With accurate information being passed directly into the platform, you can confidently make decisions about your adverts. Toggle your ads on or off to see how they perform, and make changes based on what you see.

Cometly Ad Spend 2 1
Source: cometly.com website

You can also coordinate your ad spend with your budget by increasing or decreasing your budgets directly inside the Comet Ads Manager.

Once you update your budget, Cometly will automatically update the budget in your ad platform within seconds. This allows you to track your spending and accurately represent how much money is spent on advertising.

You can also see how your campaigns coordinate your ad spend with your budget by increasing or decreasing your budgets directly inside the Comet Ads Manager.

Key Features

  • Accurate data
  • Toggle your ads on or off
  • Manage Budgets
  • Campaign / Ad Set / Ad Level Reporting
  • Daily breakdown performance
  • Real-time updates
  • Unlimited ad accounts
  • Custom data columns, pin & reorder
  • Accurate conversion value
  • Export data
  • Facebook vs Cometly report
  • Green or Red analysis

You can optimize and scale your advertising without worries because you will be confident that the data inside the Comet Ads Manager is entirely on the mark.

The Comet Pixel flawlessly tracks the customer journey to purchase and sends it directly into the Ads Manager. Consequently, you have a better chance to scale profitably.

Source: cometly.com website showing daily breakdown of your campaign
Source: cometly.com website

With the daily breakdown feature, you can get a level of detail and insight unavailable anywhere else. With just one click, you can view a daily performance report of your campaign, ad set, or individual ad. This allows you to see how well an ad performs on a given day so that you can make necessary changes accordingly.

Conversion API

Overview

Source: cometly.com website showing Conversion API configuration instructions
Source: cometly.com website

An essential part of any marketing campaign is to track sales back to the correct ad platform. Not only does this allow you to see which campaigns are most effective, but it also allows you to optimize your campaigns for better results. Cometly’s Conversion API lets you do just that – send accurate sales data back to the native ad platforms for improved optimization and targeting.

Cometly’s AI platform is one of the most advanced on the market. Its easy configuration makes it available for anyone to send back correct sales data, allowing you to optimize your campaigns for better results.

Key Features

  • Targeting Boost
  • Feed Platform AI
  • Easy configuration

A targeting boost will automatically send all the sales data captured back to the native ad platform. This targeting will improve your targeting and optimization, which leads to a higher ROAS over time and more consistent results.

Cometly’s AI targeting and conversion optimization are second to none. The sales data captures will allow you to improve the optimization of your campaigns for better results on Facebook, Google, and TikTok.

Comet Events

Overview

Source: cometly.com events product page
Source: cometly.com events product page

Comet Events works in perfect synergy with the Comet Pixel to allow advertisers to track any and all events, whether purchases, leads, or booked calls, across any funnel, store, or website.

Cometly accurately reports which ads are performing best for you and provides valuable insights as to why this might be the case.

Key Features

  • Accurate Event Tracking
  • Easy Setup
  • Advanced Tech Stack
  • Improved ad performance
  • Bypass iOS 14 updates
  • Bypass Ad Blockers
  • Events Manager
  • Supports multiple funnels
Source: cometly.com events product page
Source: cometly.com events product page

Combining the power of Comet Events with Comet Pixel will enable you to track specific events back to ads to provide accurate data for improved ad optimization.

You can add it to any store, marketing funnel, or website.

Analytics

Overview

Source: cometly.com website showing a store's revenue and metrics analytics
Source: cometly.com website

Cometly offers an incredibly powerful analytics platform that makes it easy to track sales back to the correct advert and optimize your ads for better performance.

You can control advertising budgets, turn ads on/off, and make better decisions based on accurate data. Cometly’s intuitive user interface makes it easy and fun to analyze your data. Whether tracking ROAS or Profit & Loss, Cometly makes data analysis simple.

Spend less time stuck in your ads manager and more time scaling your business.

Cometly’s daily breakdown report allows you to track sales back to the correct ad to see which ones are performing well and adjust your budget accordingly. This report also provides valid conversion values, giving you a true sense of your ROI.

Key Features

  • Simple interface
  • ROAS and Profit & Loss are easily tracked
  • Daily breakdown page report
  • Accurate conversion value
  • Campaign / Ad Set / Ad Level Reporting
  • Aggregated Reporting
  • Spend Analysis
  • Top performers report
Source: cometly.com website showing Cometly Spend Analysis report
Source: cometly.com website

Spend Analysis is an effective tool if you want to know how much money you’ll be spending on advertising that day. This is especially helpful if you manage multiple high-budget ad accounts for different businesses.

Source: cometly.com website shows aggregated reporting for multiple businesses
Source: cometly.com website

With aggregated reporting, you can easily access reports for multiple businesses at one time and blend these results to get an overall blended ROAS. Whether you are an agency trying to keep track of many clients or a business owner with more than one company, this tool will be helpful for you.

Spaces

Overview

Source: cometly.com website showing multiple workspaces and associated revenue, spend and net profit charts
Source: cometly.com website

The Spaces product allows you to manage multiple Shopify stores in different workspaces.

Easily invite your team or clients and set permissions. With Spaces, you can create unlimited workspaces for all stores and track ads on unlimited stores for no additional cost.

You can also connect your advertising accounts as the software automatically pulls in data from connected accounts and displays it in one place.

You can view blended stats across your business using the “All Spaces” page feature.

Workspaces allow you to compare online stores quickly; these benefits owners managing multiple stores and agencies with many clients.

Key Features

  • Unlimited workspaces for all your stores
  • Connect ad accounts easily
  • Invite users to specific workspaces
  • Blended metrics across all your stores
Source: cometly.com website showing multiple spaces (aka workspaces)
Source: cometly.com website

Spaces don’t limit the number of stores for ad tracking. Analyze and optimize your advertising to maximize conversions and ROI.

Source: cometly.com website showing blended stats across many stores in workspaces
Source: cometly.com website

“All Spaces” lets you display blended statistics for your entire business so that you can compare ad results from one company to another.

For example, suppose you’re an advertising agency owner. In that case, this function allows you to track how much money you are spending and generating revenue for all your clients simultaneously – everything conveniently located on a single page.

Integrations

Source: cometly.com integrations page showing what is supported and what is coming soon
Source: cometly.com integrations page

Overview

Many advertising, sales & marketing channels integrate with Cometly’s tech stack. These are server-to-server connections that pass information between them to ensure precise attribution on purchases.

Key Features

Integrations available are the following:

  • Meta
  • Facebook and Instagrams Ads
  • Shopify eCommerce platform
  • ClickBank affiliate network
  • TikTok

And these are planned and coming soon:

  • Google and YouTube Ads
  • Pinterest and Snapchat Ads
  • Stripe
  • ClickFunnels
  • WooCommerce

Automations

Source: cometly.com Automation page, a feature coming soon...
Source: cometly.com Automation page

Automations is a new feature that is coming soon…

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Pricing

Cometly Pricing 2 with Free
Source cometly.com pricing page on the website

There are 4 pricing plans for this platform based on advertising spend:

  • Free Plan for up to 3 users to support up to $3,000 advertising spend per month
  • Starter Plan for up to 5 users to support $10,000 advertising spend per month
  • Pro Plan for unlimited users to support up to $25K advertising spend per month
  • Business Plan for unlimited users to support over $22K advertising spend per month

Free Plan

The Free Plan offers the following:

  • Supports up to $3K advertising spend per month
  • Comet Pixel
  • Comet Events
  • Advertising management tools
  • Advanced Reporting
  • Up to 3 users & Unlimited workspaces

Starter Plan

The Starter Plan is USD $50 per month and offers the following:

  • Supports up to $10K advertising spend per month
  • Comet Pixel
  • Comet Events
  • Advertising management tools
  • Advanced Reporting
  • Up to 5 users & Unlimited workspaces
  • Email Support

Pro Plan

The Pro Plan is USD $125 per month and offers the following:

  • Supports up to $25K advertising spend per month
  • Comet Pixel
  • Comet Events
  • Advertising management tools
  • Advanced Reporting
  • Unlimited users & Unlimited workspaces
  • Dedicated Success Manager support
  • Live Chat Support

Business Plan

The Business Plan has custom pricing and offers the following:

  • Supports over $25K in advertising spend per month
  • Comet Pixel
  • Comet Events
  • Advertising management tools
  • Advanced Reporting
  • Unlimited users & Unlimited workspaces
  • Priority Support and Onboarding Support
  • Dedicated Success Team support
Cometly CTA 10 1

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Pros and Cons of Cometly

Advantages

Offers several advantages over its competitors, including

  • simple setup,
  • a free trial with an included strategy development meeting,
  • unlimited users and workspaces,
  • Not affected by iOS 14 blockage
  • Comet Pixel, as well as an easy-to-use Conversion API.
  • Integrates easily with Shopify, Facebook, Instagram, and ClickFunnels

Disadvantages

Since Cometly is still in its early stages, it still needs a good refund policy.

Unfortunately, the pricing structure can be more expensive for larger companies to access the same features.

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Conclusion

Cometly is a powerful tool that offers many advantages for digital marketers.

Its simple setup and user-friendly interface make it easy to get started, and the unlimited users and workspaces allow team collaboration. The platform is not affected by iOS 14 blockage, a major plus, and integrates easily with some of the most popular marketing platforms.

While the pricing structure can be more expensive for bigger businesses, This platform is still in its early stages and continues to develop new features. Marketers who want to improve their advertising campaigns should consider using Cometly as their primary eCommerce analytics tool.

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FAQ – Frequently Asked Questions

What are some Cometly alternatives?

There are several alternatives: 9 Best Marketing Attribution Software (2023) as well as Triple Whale

What are some email marketing solutions?

Read our Best Mass Email Platforms for guidance.

What are some link management solutions?

Our link management solution is PixelMe. We use it to track links

Is email marketing an important channel for eCommerce sales?

Yes, the email marketing industry has grown immensely. The email marketing channel is an important channel for eCommerce Sales. More than 60% of small businesses depend on email marketing to reach their customers.

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