Ad trackers unlock insights into your campaigns, revealing what works, what doesn’t, and where you should allocate your budget. If you’re stuck choosing the best ad tracker for your marketing campaigns, you can rest easy now. 

This review compares two popular choices in the industry: Cometly vs. Hyros. By the end of this guide, you’ll have a clear understanding of both tools to make an informed decision. Let’s dive right in, shall we?

Disclosure: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.

Our Process

To create this detailed review, we followed a meticulous process. We spent a significant amount of time testing both Cometly and Hyros. This involved using all the platform features, understanding their capacities and limitations, and gaining first-hand user experience.

Then, we evaluated how the platforms integrate with other marketing tools and their efficiency in managing such integrations.

We also looked into the customer support of both platforms, including the availability of their support teams, response times, and the quality of the assistance provided.

After compiling all our findings, here’s a review of these two tools.

A Closer Look at Cometly

Cometly Homepage: Cometly vs. Hyros
Cometly Homepage: Cometly vs. Hyros
ProsCons
Offers advanced server-side tracking and Gen-2 pixel technology for improved ad attributionPricing details are not provided directly
Provides a dedicated Ads Manager for better control over ads
Real-time analytics for immediate decision-making
Detailed event tracking for a comprehensive view of customer interactions
Seamless integration with various ad platforms

Cometly is a comprehensive marketing attribution software that provides robust, data-driven solutions to help businesses optimize their marketing efforts and improve their return on ad spend (ROAS). They offer tools designed to give accurate attribution data, track vital events, manage ads effectively, and provide in-depth analytics, all in one place.

Key Features

Key Features of cometly- Comet vs hyros
Key Features of cometly- Cometly vs Hyros
  1. Advanced Attribution: Cometly’s advanced server-side tracking and Gen-2 pixel technology ensure accurate sales tracking back to the correct ad, bypassing limitations imposed by iOS 14 and ad blockers.
  2. Event Tracking: Cometly allows businesses to track various events, from leads and scheduled calls to purchases and free trials. This data can be sent back to the ad platforms for better optimization.
  3. Conversion API: By feeding accurate marketing data back to ad platforms, Cometly helps businesses drive better ad optimization, benefiting their ROAS.
  4. Comet Ads Manager: This tool offers full control over ads, enabling your marketing team to make data-driven decisions that enhance ad performance and increase ROAS.
  5. Real-Time Analytics: Cometly updates data in real-time, facilitating immediate decision-making based on the most recent data and offering unique insights to improve ad performance.
  6. Seamless Integration: Cometly smoothly integrates with various ad platforms, optimizing the entire marketing funnel.

Pricing

Cometly Pricing
Cometly Pricing

Cometly operates on a tiered pricing model that’s based on ad spend, offering options that suit businesses of different sizes.

  • Professional: Aimed at scaling businesses, this plan supports over $200k in annual ad spending and offers additional features like advanced reporting and five workspaces.
  • Agency: This plan supports over $600k in annual ad spend for agencies managing client growth and includes additional features like unlimited client workspaces and advanced workspace permissions.
  • Enterprise: Tailored for large-scale enterprises, it covers over $1M per month in ad spend and offers exclusive features like Two-Way API access, a dedicated onboarding team, solutions engineer support, and custom integration build.

Cometly Use Cases

  • E-commerce businesses can use Cometly to track sales from specific ad campaigns accurately.
  • Marketing agencies can effectively manage multiple clients and their unique needs using “Spaces.”
  • Businesses can leverage advanced event tracking to optimize ads.
  • Cometly can feed accurate data to ad platforms, improving ad optimization and overall ROAS.
  • Enterprises can make faster, data-driven decisions with the help of real-time analytics provided by Cometly.

A Closer Look at Hyros

Hyros homepage - Cometly vs. hyros
Hyros homepage – Cometly vs. hyros
ProsCons
Uses a patented AI attribution system to increase ad ROIPricing and specific features are not transparent; demo or call required
Offers direct analyst assistance for each clientMay not be suitable for businesses that don’t require an advanced level of tracking and analysis
Equally capable of providing real-time data updates
Can handle complex traffic situations and unify countless traffic sources
Capable of integrating with a wide range of major and minor stacks

Hyros is a cutting-edge ad-tracking software that leverages the power of patented AI attribution systems to enhance businesses’ ad strategies and improve ROI. It provides advanced tools for tracking sales, optimizing ad performance, and providing deep analytics, ensuring businesses can make data-driven decisions confidently.

Key Features and Benefits

Key Features and Benefits of Hyros
  1. AI Attribution System: Hyros uses an AI attribution system to consistently increase ad ROI by 20%, offering businesses a better understanding of their ad performance and customer behavior.
  2. Detailed Analytics: Hyros lets businesses view their conversion data from any angle or model, providing deep insights and more accurate decision-making.
  3. Full Customer Lifecycle Tracking: By capturing a customer’s journey across various touchpoints over literal years, Hyros presents a clear picture of customer interactions, helping businesses optimize their strategies.
  4. Unified Traffic Sources: Hyros thrives under complex traffic situations, unifying countless traffic sources to provide a clearer view of customer behaviors and interactions.
  5. Ad Results within Workflow: With the Hyros extension and mobile app, businesses can view their ad results within their current workflow, making accurate decisions on the fly and improving efficiency.

Pricing 

Hyros has several pricing tiers tailored to different types of businesses.

Hyros pricing
Hyros pricing
  • Organic Track: This plan is suited for businesses that do not run ads. Features include tracking organic non-paid traffic and their activities (clicks, purchases, etc.). This plan costs $99 per month for up to 50 visits. 
  • Paid Traffic: This plan is recommended for businesses that run ads. It provides advanced paid traffic tracking and AI optimization. The pricing is not listed, and interested customers are invited to book a demo to learn more.
  • Agency: This plan is aimed at businesses that run ads for their clients, offering cutting-edge tracking. Pricing details are not provided on the site, so interested parties are encouraged to book a demo for more information.

⚠️ Demos are required because each signup gets a direct representative and custom setup.

Hyros: Use Cases

  • Hyros can help scale ad spending and optimize ad performance by providing deep, actionable insights.
  • Enterprises navigating complex traffic situations can utilize Hyros to efficiently unify and manage all their traffic sources.
  • Businesses can view ad results within their current workflow, making accurate, real-time decisions with the help of Hyros.
  • With Hyros, corporations can accurately track revenue, making it especially beneficial for high-revenue businesses looking for precise data tracking.

Cometly vs. Hyros: Detailed Comparison

Features

Both Cometly and Hyros are equipped with a range of robust features designed to optimize your marketing efforts. However, there are a few differences:

  • Attribution: Both platforms offer advanced attribution tracking. While Cometly uses server-side tracking and Gen-2 pixel technology, Hyros relies on a patented AI attribution system.
  • Event Tracking: Both platforms can track a wide range of events, such as leads, scheduled calls, and purchases.
  • Ad Management: Cometly provides a Comet Ads Manager for more efficient ad control. Hyros does not explicitly offer a similar feature.
  • Real-time Analytics: Both platforms offer real-time analytics, enabling businesses to make informed decisions promptly.
  • Dashboard & Reporting: Both platforms offer comprehensive dashboards and reporting functionalities to track and analyze your marketing performance.
  • Integration: Both Cometly and Hyros offer seamless integration with various platforms.

Pricing

For those who want to understand the value of their money, these tools have a rather complicated pricing structure.

Cometly, for one, operates on a tiered pricing model based on ad spend. While they don’t highlight the cost of these packages, they offer tiers suitable for different business sizes.

On the other hand, Hyros does not give explicit pricing details. They offer demos for their Paid Traffic and Agency plans, and a setup call is required to provide tailored pricing based on your specific business needs.

It’s important to consider the cost and value these tools can provide to your business. Cometly and Hyros offer advanced features that could significantly improve your marketing strategies and enhance your return on ad spend. 

💡 Evaluate your specific needs and potential return on investment when choosing between these platforms.

User Experience

Both platforms have a user-friendly, intuitive design and are easy to navigate. The user experience typically encompasses aspects like the ease of setting up campaigns, the simplicity of the dashboard, the clarity of data representation, and the overall navigability of the platform. 

Cometly and Hyros have been designed with marketers’ needs in mind, and they strive to simplify the otherwise complex ad tracking and optimization process. We give them both a green check here. 

Customer Support

Cometly offers extensive resources, including a Help Center, Academy, Community, and API Documentation to assist its users. However, the data doesn’t specify their direct support’s availability and response times.

Hyros stands out in this regard, offering a dedicated analyst to each customer to assist with their specific business model and tracking challenges. This level of personalized assistance could be instrumental in ensuring users can effectively leverage all the platform’s features.

Both platforms seem committed to providing valuable support to their users.

Tool Integration

Cometly and Hyros are designed to integrate seamlessly with various platforms, optimizing the entire marketing funnel and making it easier for businesses to utilize the tools they’re already familiar with.

Cometly focuses on integrating with ad platforms to improve ad optimization, but its integrations are limited compared to Hyros.

Hyros works with all major and minor stacks, ranging from Shopify, Woocommerce, Google ads, and custom sites to sales funnels in Clickfunnels and all payment processors.

While they both offer valuable integration abilities, Hyros takes the lead on this point.

Cometly vs Hyros: Which Should You Choose?

The choice between Cometly and Hyros ultimately depends on your specific business needs and priorities. 

Cometly shines with its advanced server-side tracking and Gen-2 pixel technology, providing you with accurate ad attribution data. In addition, it offers a dedicated Ads Manager, which helps you better control and optimize your ads. However, it has limited integrations.

On the other hand, Hyros brings a patented AI attribution system that promises to increase your ad ROI significantly. It also stands out with its personalized assistance, where clients are assigned a direct analyst to help them navigate through their specific business model and track challenges. But the solution is so comprehensive that it might take much work to use as a newbie.

The best way to choose is to understand your needs. Remember, the best tool for you is the one that best supports your specific business requirements and marketing objectives.

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