Constant Contact Review: Email Marketing in 2023

As a marketer, you know that email is one of the most effective ways to reach your customers.

Constant Contact makes creating and sending email newsletters, promotions, and other announcements easy. You can track the results of your digital marketing campaigns to see how well they’re performing.

There are many benefits to email marketing and with Constant Contact, you can grow your brand awareness and leads, increase your customer base and increase sales.

In fact, based on 400 marketers all over the world, a report from Litmus Research found that email marketing’s return on investment is 38-to-1. After reading this Constant Contact review, you will be one step closer to start using one of the most powerful email marketing solutions n the market.

What is Constant Contact?

Constant Contact is an online marketing company founded in 1995. It provides services such as email marketing, website building, and social media management to small business owners. This platform enables business owners to launch and monitor their marketing efforts with ease. As a result, they can spend more time focusing on running their business instead of managing their marketing campaigns manually.

Who uses Constant Contact?

The most common users of Constant Contact are small companies and non-profit organizations. The firm provides them with bright templates to assist promote their goods via email campaigns. These firms may use this technology to more easily connect with customers and clients, resulting in increased sales and revenue.

Benefits of using Constant Contact

Constant Contact offers high deliverability rates, meaning that your messages are more likely to reach their intended recipients. Additionally, Constant Contact allows you to integrate social media features such as Facebook advertising and Twitter campaigns. You can also hold live events through the platform. These features make it easy to connect with your customers and target new audiences.

Constant Contact also offers several templates and design options to choose from, making it simple to create beautiful, professional-looking emails. You can also track your results with detailed reports, so you can see how your campaigns are performing and make necessary adjustments.

Best Features of Constant Contact

Constant Contact is the best email marketing service for small businesses because it has affordable plans and easy-to-use tools, as well as powerful features.

For example, Constant Contact offers segmenting and targeting capabilities that allow you to personalize your messages and reach your target audience more effectively. You can also track the success of your campaigns with real-time analytics, so you can make necessary adjustments and improve your results. Plus, Constant Contact integrates with a variety of other platforms, so you can use it to power all your marketing efforts.

List Management

With Constant Contact, you can easily manage your lists of subscribers. You can import contacts from a variety of sources, including CSV files, Excel spreadsheets, and other email marketing platforms. Plus, you can segment your lists to target specific groups of people with personalized messages. This makes it easier to keep your subscribers engaged and increases the effectiveness of your campaigns.

Templates

Templates are great for a quick and easy email, but what if you want something truly unique?

Constant Contact offers a variety of mobile-ready, beautifully designed pre-made email templates that you can insert into our easy-to-use email editor.

Their design team can work with you to create a custom template that perfectly reflects your brand. Plus, their experts can help you troubleshoot any design issues along the way.

Reporting

Constant Contact provides detailed tracking and reporting for each of your email campaigns. You can see how many people opened your email, clicked on links, unsubscribed, and more. This information can help you improve the performance of your future campaigns. Plus, Constant Contact offers real-time analytics so you can track your results and make necessary adjustments in real-time.

Integrations

Constant Contact integrates with a variety of other platforms.

This allows you to use Constant Contact to power all your marketing efforts. Discover and link apps to assist you to manage your business.

Automate the synchronization of contact and interaction data to save time, target your marketing, and run more effective campaigns.

One simple example of this is to add sign-up forms to your website or blog, so you can quickly grow your list of subscribers.

And a list of some featured integrations:

• Shopify,
• WooCommerce,
• Zapier,
• WordPress,
• Salesforce,
• Facebook,
• Twitter,
• LinkedIN,
• Vimeo,
• Etsy,
• Canva,
• Stripe,
• etc

A/B Split Testing

Constant Contact’s A/B split testing feature can help you test different subject lines. To create an A/B test, first, select a contact list. Then, decide what percentage of the list will receive one subject over the other. At least 1,000 contacts are recommended for statistical significance.

Automation

Constant Contact offers marketing automation features that can help you stay in touch with your customers and keep your marketing efforts organized. You can use marketing automation to send welcome emails to new subscribers, birthday and anniversary emails, abandoned cart emails, or a series of emails to contacts.

You can also use marketing automation to resend emails to contacts who haven’t opened them yet. This can help you increase the likelihood that your contacts will see your messages and take action.

You can also create automated emails that are triggered by a variety of conditions. They can be sent when a new subscriber is added to an email list, or they can be scheduled to send at specific intervals.

Automated email series are also called DRIP campaigns as they can send 1 or more emails out automatically based on a schedule.

An automated email series can help you stay in touch with your contacts and keep your marketing efforts organized. This can help you increase the likelihood that your contacts will see your messages and take action.

Drag and Drop Email Builder

Constant Contact’s email builder is a great tool for creating and sending email campaigns.

There are many templates to choose from. You can customize the design, content, and branding to suit your needs using its drag-and-drop functionality.

You can also add links, videos, social media shares, and more. With the WYSIWYG (What-You-See-Is-What-You-Get) editor, it’s easy to create and send beautiful email campaigns that will engage and convert your audience.

You can leave the email in draft mode, send it or schedule it at a later date and time.

When you are ready to send or schedule an email from Constant Contact, you can choose one or more email contact lists to receive the email.

There is also an option to resend to non-openers.

After the email is sent, there is a copy feature if you want to send the email to different email lists. Sending to smaller lists over 1 large list is recommended and easier for reporting

Facebook, Instagram, and Google Ads

Digital and social media advertising are great ways to reach new audiences and grow your business.

With Constant Contact’s Ads tool, you can create and manage your ads from one convenient platform.

You can target your ads to specific demographics, interests, and even locations.

And with real-time tracking and reporting, you can see how your ads are performing and make changes as needed.

This platform can boost both your number of contacts and your leads. This will strengthen your digital marketing and social media advertising strategies.

Social Media Posting

Constant Contact’s social media tools make it easy to post content and connect with your audience on multiple platforms.

With the posting feature, you can schedule new content, find new customers, and track your results. You can also repost content from other sources, such as blog posts or infographics.

This is a great way to share relevant, engaging content with your audience and grow your social media following.

LinkedIn Advertising

LinkedIn is a powerful platform for business networking and lead generation.

With Constant Contact’s LinkedIn Ads tool, you can create and manage your ads from one convenient platform. You can target your ads to specific demographics, interests, and even locations.

And with real-time tracking and reporting, you can see how your ads are performing and make changes as needed. LinkedIn Ads is a great way to reach new audiences, grow your business, and strengthen your digital marketing strategy.

Dynamic Signup Forms

Constant Contact’s dynamic signup forms are a great way to capture email addresses from your website. The forms can be customized, and you can connect the form to an automated email series to send welcome emails to new subscribers. This is a great way to grow your contact lists and keep your subscribers engaged.

Landing Page

There are several types of landing pages that you can use to improve your marketing results. The most common types of landing pages are lead capture pages and sales pages. Lead capture pages are designed to collect email addresses from potential subscribers, and sales pages are designed to convert visitors into customers.

Both types of landing pages are a great way to improve your marketing results, and they can be created in minutes using Constant Contact’s online tools. The pages include real-time reporting so you can see how your campaigns are performing, and they’re connected to an automated email series so you can send welcome emails to new subscribers and new leads.

Surveys, Polls, and RSVPs for Events

Constant Contact’s survey, polls, and RSVPs for events feature is a great way to engage your audience and collect valuable feedback.

The surveys can be customized to include your branding, and you can choose from a variety of question types to get the information you need.

Creating a survey, poll, or RSVP for an event is easy with Constant Contact.

Simply choose the type of survey you want to create, add your questions, and share it online.

You can also add your logo and branding to make the survey look professional, and you can track responses in real-time so you can see how your audience is responding.

Websites

The Constant Contact website builder offers a variety of features to make it easy for businesses to get started and create a website that represents their business. There is a wide range of templates to choose from, and the builder provides tools to help you easily create and manage your website.

The builder also includes customer support if you need help getting started or making changes to your website. This makes it easy for businesses of all sizes to create a professional website without having to hire a web developer.

Website Builder supports websites, stores, bookings, domains, logos, SEO, google my business, google ads and google workspace.

Pricing

Constant Contact offers a variety of affordable plans for small businesses. The email Core plan starts at USD $9.99/month for up to 500 contacts and USD $45/month for the Email Plus plan.

They used a tiered pricing plan model for both plans based on the number of contacts from 500 to 50,000. With these packages, you have a monthly send limit of 24 times your total contacts and an overage fee of $0.002 per email.

There is also a free trial available so you can try out the platform before committing to a paid plan.

Core Plan

Features:

• 5 users
• Customer List Growth Tools: Facebook & Instagram ads integrated, Website sign-up forms, Lead generation landing pages, Gift card incentives integrated
• Email Marketing: Drag and drop email editor, Hundreds of email templates, Build-in recommendations, Subject line A/B testing, Video
• Automated email marketing: Automated welcome email for new contacts
• Reporting: Customer list growth over time and by source, Email views, clicks, bounces, click heatmap, Social post reach, impressions, and engagement, Online ad performance
• Contact Management: Store, organize, and view contacts in one place, Integrations with tools you’re already using, Segmentation
• Social Posting: Create, schedule, and launch posts to Facebook, Instagram, Twitter, and/or LinkedIn at once, Social Share
• Award-winning Support: Live phone & chat support, Learning resources (FAQs, tutorials, etc.)
• Additional Features: Canva integration, Image storage of 1 GB, Stock image library, Event Management, the Marketing calendar, Mobile app, Polls

Email Plus Plan

In addition to all the features in the Core plan, the Email Plus plan includes:

• Unlimited users
• Customer List Growth Tools: Everything in the Core Plan + Lookalike Facebook ad targeting, Google ads integrated, Text message sign-up
• Email Marketing: Products synced from Shopify, eBay, and Etsy, Dynamic content, Email newsletter archive
• Automated email marketing: Automated resend to non-openers, Birthday and anniversary greetings, Abandoned cart reminders, Automated email behavior series
• Reporting: Conversions and sales
• Contact Management: Auto-generated engagement segments (most, somewhat, least engaged), Segmentation using best, recent, one-time, lapsed, or repeat customers
• Social Posting: same as Core Plan
• Award-winning Support: Personalized kickoff call
• Additional Features: Image storage of 2 GB, Build and publish a website (includes 1 website), Surveys

Pros of using Constant Contact

Constant Contact is a popular email marketing solution that allows businesses to communicate with their customers via email. It offers a variety of features, including customer support, which can be useful for businesses of all sizes.

Ease of Use

One of the biggest pros of using Constant Contact is its ease of use. The interface is simple and straightforward, making it easy for businesses to create and send emails. Additionally, Constant Contact offers a wide range of templates and designs that businesses can use to create professional-looking emails.

Robust Customer Support

Another advantage of using Constant Contact is its robust customer support system. If you have any questions or need help with anything, you can easily get in touch with a customer representative who will be happy to assist you. This can be helpful for businesses that are new to email marketing or are not familiar with the software.

Powerful Features

Overall, Constant Contact is a great email marketing solution that offers a range of features and benefits for businesses of all sizes. It’s easy to use and it has a large online knowledge base, which makes it a valuable tool for any business looking to improve its communications with customers.

Segmenting and targeting capabilities

One of the main advantages of using Constant Contact is its powerful segmenting and targeting capabilities. This allows businesses to target specific customers based on their interests, demographics, or other factors. This can be helpful for increasing the effectiveness of your email marketing campaigns.

Additionally, Constant Contact offers a wide range of targeting options, including geographic targeting, which can help businesses reach customers in specific regions or countries. This can be particularly useful for businesses that are expanding into new markets.

Overall, Constant Contact’s segmenting and targeting capabilities make it a powerful tool for businesses looking to improve their email marketing campaigns. Its wide range of targeting options and ability to target specific customers makes it a great choice for any business looking to reach its target audience.

Detailed tracking and reporting

When it comes to detailed tracking and reporting, Constant Contact is a pro. Their email marketing solution includes comprehensive tracking and reporting features that let you see how your campaigns are performing in real-time. You can track opens, clicks, and bounces, as well as see which subscribers are engaging with your content. Plus, our detailed reports make it easy to see which campaigns are driving the most traffic and conversions.

Real-time analytics

Real-time analytics is a key benefit of Constant Contact’s email marketing solution.

With real-time analytics, you can see how your campaigns are performing as they happen. This lets you make quick adjustments to your campaigns based on the data you’re seeing.

For example, if you see that a particular campaign isn’t performing well, you can quickly make changes to it. Or if you see that a certain topic is resonating with your subscribers, you can focus more of your efforts on that topic.

The real-time analytics feature makes it easy to optimize your campaigns and get the best results possible. With Constant Contact, you can always be sure that you’re making the most of your marketing efforts.

Integrates with a variety of other platforms

Constant Contact’s email marketing solution integrates with a variety of other platforms, making it easy to get the most out of your marketing efforts. With integrations for popular platforms like WordPress, Shopify, and Salesforce, Constant Contact makes it easy to connect with your customers wherever they are. Plus, our integrations let you take advantage of the powerful features available on those platforms.

For example, our integration with WordPress lets you easily create sophisticated email campaigns right from your WordPress site. And our integration with Salesforce lets you track email opens and clicks right in your Salesforce account. With Constant Contact, there’s no limit to the ways you can connect with your customers and drive results.

Cons of using Constant Contact

Although Constant Contact is a great email marketing solution, it does have a few downsides.

Difficult Interface for beginners

Although Constant Contact is a great email marketing solution, it can be difficult to use for beginners. The interface can be a bit confusing at first, and it can be tricky to figure out how to create a successful campaign.

But with a little patience and practice, you’ll be able to create successful campaigns with Constant Contact. The key is to take your time and learn how the platform works. Once you get the hang of it, you’ll be able to create powerful email campaigns that drive results.

Segmenting and Targeting Capabilities could have more features

Additionally, the segmenting and targeting capabilities are not as robust as some of the other email marketing solutions on the market.

Constant Contact Review Summary

Constant Contact email marketing software is a pro at detailed tracking and reporting.

Their email marketing solution includes comprehensive tracking and reporting features that let you see how your campaigns are performing in real-time. You can track opens, clicks, and bounces, as well as see which subscribers are engaging with your content.

Plus, their detailed reports make it easy to see which campaigns are driving the most traffic and conversions.

The real-time analytics feature makes it easy to optimize your campaigns and get the best results possible. With Constant Contact, you can always be sure that you’re making the most of your marketing efforts – whether by optimizing current campaigns or exploring new topics resonating with customers.

Additionally, Constant Contact’s email marketing solution integrates with a variety of other platforms, making it easy to get the most out of your marketing efforts.

With integrations for popular platforms like WordPress, Shopify, and Salesforce, Constant Contact makes it easy to connect with customers wherever they are.

And our integrations let you take advantage of powerful features available on those platforms.

So if you’re looking for an all-in-one email marketing solution that offers detailed tracking and reporting capabilities as well as real-time analytics, Constant Contact is a great choice!

Email marketing can be a great way to connect with customers and drive results, but it can also be difficult to get started.

With so many options available, it can be difficult to know where to start when creating an email marketing campaign.

Constant Contact is here to help. They offer comprehensive tracking and reporting features that let you see how your campaigns are performing in real-time. You can track opens, clicks, and bounces, as well as see which subscribers are engaging with your content.

Plus, their detailed reports make it easy to see which campaigns are driving the most traffic and conversions. The real-time analytics feature makes it easy to optimize your campaigns and get the best results possible. With Constant Contact, you can always be sure that you’re making the most of your marketing efforts – whether by optimizing current campaigns or exploring new topics resonating with customers.

FAQ – Frequently Asked Questions

Is Constant Contact a legitimate product?

Yes, Constant Contact is a legitimate product. It’s one of the most popular email marketing solutions on the market, and it offers a wide range of features that make it easy to create and send effective email campaigns. Plus, their detailed tracking and reporting capabilities let you see how your campaigns are performing in real-time.

What is Constant Contact best for?

Constant Contact is a great choice for businesses of all sizes. It offers a wide range of features that make it easy to create and send effective email campaigns, and its detailed tracking and reporting capabilities let you see how your campaigns are performing in real-time. Plus, their integrations with popular platforms make it easy to get the most out of your marketing efforts.

How much does Constant Contact cost?

Constant Contact costs are based on a variety of pricing plans that start at $9.99/month. Their plans are based on the number of contacts you have in your email list and the type of plan (Core or Email Plus), so you can choose the plan that best fits your needs.

How many contacts does Constant Contact support?

Constant Contact is best for mailing lists of 500 to 50,000+ contacts. Tiered pricing (based on the number of contacts) is shown above for both Core and the Plus plans.

What are the benefits of using Constant Contact?

Constant Contact offers a wide variety of features to help businesses of all sizes grow their customer base and keep in touch with customers. Some key benefits include:

• Ease of use – Constant Contact is simple to use, even for those who are not tech-savvy.
• A large user base – With over 6 million users, Constant Contact has a large pool of potential customers to reach out to.
• Prebuilt templates – There are a variety of prebuilt email templates available, so you don’t have to start from scratch.
• Web Forms – create dynamic & inline sign-up forms to capture new contacts
• Integrated social media tools – Easily share your email campaigns on social media, launch social media ads, and track the results.
• Detailed reports and analytics – Constant Contact provides detailed reports on who opened your emails, what links they clicked, and more.
• Affordable pricing – Constant Contact offers a variety of pricing plans to fit any budget.
• Phone support – Talk to a live support agent to help you with your email marketing projects

What is the difference between Constant Contact and Mailchimp?

There are a few key differences between Constant Contact and Mailchimp. First, Constant Contact is geared toward small businesses while Mailchimp is aimed at larger businesses. Additionally, Constant Contact offers more features out of the box while Mailchimp has more robust integrations. Finally, pricing is a little different- with Constant Contact being more expensive for smaller lists and Mailchimp being cheaper for larger lists.

What does Constant Contact AB testing do?

Constant Contact’s AB testing tool tests 2 different subject lines when sending an email campaign. It performs this test on a fraction of the contacts in the campaign. Constant Contact reviews which subject line is getting better open rates and then automatically sends the winning subject line to the rest of the emails.

Who are Constant Contact’s peers?

There are many similar platforms to Constant Contact in email marketing. A few of them are Sendinblue, AWeber, ActiveCampaign, GetResponse, and SendGrid. GetResponse offers a 30-day free trial account.

For a detailed breakdown of their key features, user experience, pricing, and more you can read 5 Best Mass Email Marketing Platforms in 2022 from our blog.

Are there any platforms that can help me write email content?

Jasper AI has become quite popular for generating content. For a more complete list, read our review of the Best Jasper AI Alternatives.