Constant Contact vs. tinyEmail: Which Is Better for Email Marketing in 2023?

Did you know that the average expected ROI for every $1 spent on email marketing is around $40? This is higher than the ROI of keyword ads and search engine optimization (SEO), which are $17 and $22.24, respectively. 

With such a strong ROI, it comes as no surprise that email marketing is one of the most favored channels for content distribution. It’s actually the main customer acquisition channel for about 81% of all small businesses!

Two of the most popular email marketing tools today are Constant Contact and tinyEmail. They both can help take your email marketing campaign to the next level, but if you had to pick one, which would you choose? 

By the end of this Constant Contact vs. tinyEmail comparison guide, you’ll know exactly which email marketing platform is best for you, so stick around!

Disclosure: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.

Constant Contact vs. tinyEmail: Overview

1. Constant Contact

Constant Contact offers easy to use tools for email and digital marketing. Lets move on with the Constant Contact vs tinyEmail review
Constant Contact offers easy to use tools for email and digital marketing

Overview

Constant Contact is one of the most established email marketing platforms in the market. It has been around since 1995, so it’s about 6 years older than Mailchimp, which was launched in 2001. 

One of the things we like the most about this veteran email marketing platform is its impressive marketplace of over 5,000 apps and integrations that cater to every niche. 

Constant Contact is designed with all marketers in mind, from beginners and intermediates to professionals. What’s more, the platform’s offerings are categorized based on business types for ease of use. 

Key Features

Constant Contact boasts an impressive range of features, including:

  • Customizable templates
  • List building tools
  • Tracking and reporting
  • Images library
  • Marketing calendar
  • Dynamic forms
  • List segmentation
  • A/B testing
  • Surveys and polls
  • Event marketing
  • Contact list import
  • AI capabilities

User Experience

Constant Contact is all about simplicity and ease of use. Whether you’re a complete beginner or a seasoned marketer, you’ll find the platform to be as straightforward as it can be. 

As soon as you sign in, you’re greeted with a list of projects to choose from. You can pick between creating a landing page, email campaign, automation, and more. 

Regardless of what you choose, Constant Contact will guide you every step of the way. This ensures you get the hang of the platform quickly and start sending out emails in no time. 

Pricing

Constant Contact plans and pricing, starting with a single user to unlimited users and advanced options in higher plans
Constant Contact plans and pricing, starting with a single user to unlimited users and advanced options in higher plans

Constant Contact has three payment plans: Lite ($12/m), Standard ($35/m), and Premium ($80/m). Each plan has its own set of features, storage capacity, sending limit, and shared access, as indicated below. 

Lite Plan

  • 1 user
  • 1 GB storage
  • Monthly email sends: 10x the number of contacts
  • Phone and chat support
  • Basic reporting
  • Drag and drop email templates
  • Automations
  • Marketing CRM
  • AI content recommendations
  • Web sign-up forms
  • Landing pages
  • Polls and surveys
  • Social media posting
  • Event management

Standard Plan

  • 3 users
  • 10 GB storage
  • Monthly email sends: 12x the number of contacts
  • Phone and chat support
  • Basic reporting
  • Drag and drop email templates
  • Automations
  • Marketing CRM
  • AI content recommendations
  • Web sign-up forms
  • Landing pages
  • Polls and surveys
  • Social media posting
  • Event management
  • Social media ads
  • Contact segmentation
  • Scheduled email sends

Premium Plan

  • Unlimited users
  • 25 GB storage
  • Monthly email sends: 24x the number of contacts
  • Phone and chat support
  • Basic reporting
  • Drag and drop email templates
  • Automations
  • Marketing CRM
  • AI content recommendations
  • Web sign-up forms
  • Landing pages
  • Polls and surveys
  • Social media posting
  • Event management
  • Google Ads manager
  • Facebook retargeting ads
  • SEO recommendations

Bottom Line

Constant Contact is perfect for small businesses and marketers who prioritize simplicity, are looking to send a large number of monthly emails, and want to grow their email list with landing pages and social media lead ads. 

2. tinyEmail

tinyEmail automatically sends personalized emails, leveraging the power of AI
tinyEmail automatically sends personalized emails, leveraging the power of AI

Overview

Founded in 2020, tinyEmail is a much newer email marketing platform compared to Constant Contact. Its intuitiveness and affordable pricing have helped it win over partners like Suzuki, New York University, and Audubon. 

The platform offers a drag-and-drop editor, a vast library of templates, and interactive email elements. Its automation, segmentation, and reporting features are top-notch, and it boasts several AI-powered tools like tinyEinstein

tinyEmail is built by marketers, for marketers. It offers clear and insightful analytics that will help maximize your email marketing efforts with dynamic content and detailed personalization. 

Key Features

  • 15,000 free emails per month
  • User-friendly interface
  • Drag-and-drop email editor
  • Forms and pop-ups
  • Advanced segmentation
  • Shopify automation
  • AI subject line generator
  • Dynamic content
  • Extensive template library
  • Actionable blocks
  • Deliverability optimization

User Experience

Similar to Constant Contact, tinyEmail is designed with user-friendliness and simple automation in mind. The platform is laser-focused on achieving maximum results with minimal effort. 

Its interface is clean and clutter-free, only displaying important analytics on your dashboard. You can set up full-fledged triggered and drip campaigns with just a few clicks. 

Despite being a new platform, tinyEmail has managed to secure an average rating of 4.8/5 stars on Trustpilot.

Pricing

tinyEmail plans, featuring a free plan, standard, pro, and enterprise plans for large teams.
tinyEmail plans, featuring a free plan, standard, pro, and enterprise plans for large teams.

tinyEmail offers four subscription plans to choose from: Free, Standard, Pro, and Enterprise. The pricing is based on how many emails you’re looking to send per month. Check out tinyEmail’s pricing page to learn more. 

Free Plan

  • 500 subscribers
  • Forms and pop-ups
  • Automation emails
  • Limited sender identities
  • AI subject line assistant (15/day)

Standard Plan

  • Everything in Free
  • Unlimited subscribers
  • AMP templates
  • Custom modules
  • Limited senders
  • AI subject line assistant (45/day)
  • Limited predefined segments
  • Limited custom segments

Pro Plan

  • Everything in Standard
  • Unlimited subscribers
  • Unlimited custom segments
  • Unlimited pre-built segments
  • Unlimited sender identities
  • Unlimited AI subject line assistance
  • Dedicated IP
  • Custom domain
  • Priority support

Enterprise Plan

  • Everything in Pro
  • Send billions of emails
  • Enhanced delivery
  • High-volume pricing
  • Premium dedicated IP
  • API access
  • Account managers
  • Dedicated instance
  • Enterprise-grade security

Bottom Line

tinyEmail is best suited for solopreneurs and small businesses looking for cost-effective email marketing without compromising ease of use, advanced features and functionalities, and reliable customer support. 

Constant Contact vs. tinyEmail: Common Questions

Now that you know what each email marketing tool has to offer in terms of features, user experience, and pricing model, let’s dig a little deeper to find out which platform is better overall. 

Which Platform Is Better for Email Personalization?

tinyEmail highly customizable templates automatically changes to match your brand kit.
tinyEmail highly customizable templates automatically changes to match your brand kit.

Both Constant Contact and tinyEmail feature an intuitive drag-and-drop email builder that allows for easy personalization as far as text, colors, and media files. You can also add buttons and blocks to your emails. 

On top of that, both platforms flaunt a vast library of pre-designed templates, and they’re all mobile-responsive. You have the ability to customize each platform’s pre-made templates to your liking. 

The main advantage that Constant Contact has over tinyEmail in this category is its image library. Constant Contact has a partnership with Bigstock, whereas tinyEmail has no such partnership. 

Winner: Constant Contact

Which Platform Is Better for Lead Generation?

Constant Contact and tinyEmail feature templates for pop-up and embedded forms. Setting up these forms on your website can help with gathering customer data. 

What sets Constant Contact apart in this category, however, is that it provides dedicated landing pages and a website builder. tinyEmail, on the other hand, doesn’t offer such features. 

Winner: Constant Contact

Which Platform Is Better for Contact Management?

When it comes to contact management, both platforms allow for manual contact list creation, as well as Excel/CSV file uploading. 

Also, they offer segmentation tags that you can use to categorize your subscriber base. 

Winner: Tie

Which Platform Is Better for Marketing Automation?

Constant Contact vs. tinyEmail: email automation workflow makes the job easier and retains customers better.
Constant Contact vs. tinyEmail: email automation workflow makes the job easier and retains customers better.

Both email marketing solutions provide email automation features and AI writing assistance for generating email copy. 

However, Constant Contact takes things a step further by offering automation workflows, SMS marketing, and social media marketing rather than just basic email marketing. 

Winner: Constant Contact

Which Platform Is Better for Analytics and Reporting?

Constant Contact and tinyEmail offer a detailed analytical dashboard highlighting information such as open and bounce rates. We’d say that they’re pretty similar in performance, dashboard-wise. 

What’s different between the two is that Constant Contact offers in-depth A/B testing, whereas tinyEmail doesn’t. 

Additionally, Constant Contact allows you to create survey forms with ease. This feature isn’t available with tinyEmail. 

Winner: Constant Contact

Which Platform Is Better for Customer Support?

Constant Contact offers email support, chat support, and phone support. The platform also has a vast knowledge base and a lively community forum with numerous members. 

tinyEmail also offers email and chat support but no phone support. It also has a knowledge base, but it’s not as comprehensive as Constant Contact’s. 

Winner: Constant Contact

Constant Contact vs. tinyEmail: How to Choose Between Them

Still not sure which email marketing platform you should opt for? Consider the following factors when comparing Constant Contact to tinyEmail.  

Business Goals

When trying to decide between two email marketing solutions, the first thing you want to consider is your goals and growth trajectory. You should opt for an email marketing service that can scale with your business

Ask yourself, will the email service provider of your choosing be able to accommodate an increase in your subscriber base? Also, will it be able to accommodate potential complexities in your email campaigns? 

Main Features

You should consider the features and functionalities of each email service provider. Start with essential features such as pre-made templates, list segmentation, and automation capabilities. 

Depending on your business goals, some features and functionalities may be more important than others. This is why it’s essential to figure out your business goals first. 

Ease of Use

Regardless of experience, no one likes to use tools with a steep learning curve. An intuitive and user-friendly interface can help you reach your email marketing goals within a reasonable timeframe. 

If you’re working with a team, be sure to assess whether the tool’s workflow aligns with your team’s skill set and experience. If it’s difficult to navigate, it’s not worth your while. 

Customer Support

Responsive and knowledgeable support is crucial with any piece of software. You’re bound to experience some technical issues or have some questions at some point, so make sure the tool you choose offers reliable support. 

Your Budget

You should consider each tool’s pricing structure to see if it aligns with your budget. You should go with the tool that provides the most value for your hard-earned money. 

Note that most of the best email marketing services offer a free trial period. This can be a valuable opportunity to test their suitability with respect to your requirements. 

In Summary

All things considered, it’s safe to say that Constant Contact and tinyEmail have a lot to offer, especially to small businesses. However, based on the results of our comparison, it’s clear that Constant Contact is the superior email marketing solution. 

From its dedicated landing pages and website builder to its diverse support and vast knowledge base, the veteran email marketing solution proves to be a more capable option than tinyEmail. 

That being said, we think that tinyEmail offers more value for the money than its competitor. It might not be as seasoned or as feature-rich, but it’s definitely more than enough for most email marketers. 

Frequently Asked Questions

Do People Still Use Constant Contact?

Yes, people still use Constant Contact. It’s one of the oldest and most popular email marketing solutions in the market, after all. 

Does Constant Contact Have a Free Trial?

Yes, Constant Contact offers a 14-day free trial. This should be enough for you to test-drive the platform and figure out whether or not it suits your email marketing needs.

Is tinyEmail Better Than Constant Contact?

tinyEmail has a lot to offer, like cost-effective pricing and ease of use, but we wouldn’t say that it’s better than Constant Contact. If we had to choose between the two platforms, we’d go for Constant Contact.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *