Are you looking for a better way to email your subscribers?

ConvertKit is the perfect tool for digital marketers and creators who want to create beautiful and effective email campaigns. With customizable templates and a wide range of integrations, you can create newsletters that will impact your audience.

You can also use ConvertKit to create visual automations based on subscriber behaviour. Automations will increase your conversion rate and keep your subscribers engaged.

ConvertKit is a unique product on the market today. We hope that you agree after reading this ConvertKit review.

Sign up for a free trial today and see how ConvertKit can help you take your business to the next level.

Disclosure:  We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.

What is ConvertKit?

The value of email marketing: Why you need an email list

Overview

ConvertKit Review website home page
ConvertKit website home page

ConvertKit is an email marketing service started in 2013, founded by Nathan Barry, and headquartered in Boise, Indiana. It is specifically designed for content creators.

It offers powerful tools to create beautiful landing pages, sign-up forms, eCommerce product pages, and more, allowing users to customize templates and integrate with other services.

ConvertKit also has features that allow users to set up automations based on subscriber behaviour, helping increase conversion rate while keeping subscribers engaged.

With ConvertKit, content creators can easily create beautiful emails without design skills.

It offers customizable email templates that look great on any device and are mobile-responsive, so readers have a great experience no matter where they open the email.

Users can also quickly set up automations based on subscriber behaviour to keep them engaged and increase their conversion rate.

Who uses ConvertKit?

ConvertKit is a go-to marketing hub specifically for content creators, such as:

  • bloggers,
  • YouTubers,
  • authors,
  • musicians,
  • course creators,
  • podcasters.

The ConvertKit creator marketing platform currently has more than 428,150 creators reaching over 565 million subscribers.

What are some benefits of using ConvertKit?

Most of ConvertKit’s features are easy to use, offering great support and making it an excellent choice for businesses of all sizes.

For a relatively new email platform, there are many benefits to using ConvertKit:

  • Conversions: Easily add your PDF, cheat sheet, or checklist incentive directly to the confirmation email.
  • eCommerce: Sell digital products using sales funnels, buy buttons, pricing options, and payment processing.
  • Built for Creators: Focus on connecting with your fans, don’t drown in technical details.
  • Increase your leads: Unlimited opt-ins per list.
  • Flexible Subscriber Management: Tagging system allows you to segment your audience
  • Automation: Autoresponder sequences are straightforward to build.
  • Landing Pages: Highly customizable forms, pages and an advanced landing page editor.
  • Reporting: Easy-to-understand metrics
  • Reliability: High deliverability rates.
  • Excellent User Experience: Simple and easy to use

ConvertKit Features

Email Marketing

Creating ConvertKit email broadcasts
Creating ConvertKit email broadcasts

Email campaigns are known as Broadcasts in the ConverKit platform.

  • Email templates
  • Simplified interface
  • Easy download delivery
  • Sign-up forms
  • Add tags based on subscriber behaviour
  • Customizable subscriber segments
  • Automated email funnels
  • Statistics on open and click rates
  • A/B Testing

ConvertKit offers many tools to help you build a broadcast:

Adding a filter to an email broadcast
Adding a filter to an email broadcast

When you are ready to send out a broadcast, you can add a Filter to segment further the list of subscribers that will receive the email.

These are some of the more unique Filter attributes:

  • Within a country or region
  • Distance from a city or postal code
  • Subscription date
  • Custom Field

Landing Pages

ConvertKit Landing Page Template Library
ConvertKit Landing Page Template Library

With access to over 50 customizable landing page templates, you can create beautiful landing pages in minutes.

ConvertKit Landing Page Visual Builder
ConvertKit Landing Page Visual Builder

Choose a template, edit the content, colours, and fonts, and have an instant landing page to collect new subscribers. No code is necessary.

You also have access to 100,000+ images, including support for all devices.

Let’s see how this landing page turns out using this template…

Landing Page created using ConvertKit
Landing Page created using ConvertKit

It looks beautiful, and there is also a video and, as expected, an email form to collect names and email addresses.

Creating a Thank You for signing up confirmation page
Creating a Thank You for signing up confirmation page

As shown above, a bonus is creating the Thank You email with the same branding as the landing page template.

Email sign-up forms

ConvertKit email sign-up form template library
ConvertKit email sign-up form template library

ConvertKit offers many different templates for your sign-up form. These templates can be changed using your branding colours, images and messaging.

ConvertKit sign-up form display formats
ConvertKit sign-up form display formats

Once a template is chosen ConvertKit offers 4 different display formats for your form:

  • Inline
  • Modal
  • Slide In
  • Sticky Bar
ConvertKit's embed sign-up forms modal
ConvertKit’s embed sign-up forms modal

Once you have published your form, ConvertKit provides several different ways to embed your form on your web page;

  • Javascript: using code placed on your website
  • HTML: using code placed on your website
  • Share: using a link to a hosted version of the form
  • WordPress: using a ConvertKit plugin
  • Unbounce: using a URL and WebHook settings
ConvertKit email sign-up form visual builder
ConvertKit email sign-up form visual builder

Then place your Sign-up form on your web page to collect contacts, including names and email addresses.

Integrations

ConvertKit integrations library
ConvertKit integrations library

There are over 100 integrations on the ConvertKit platform, from eCommerce to Webinar services to CRM and more.

ConvertKit integrations library for eCommerce platforms
ConvertKit integrations library for eCommerce platforms

Here are a few examples of the integrations available on the ConvertKit platform:

  • eCommerce: stripe, OrderDesk, WooCommerce, DPD, payhip, Gumroad
  • Lead Capture: ZipMessage, GroupBoss, Outgrpw, unbounce, OptinMonster, Leadpages, Click Funnels, Bloom, ConvertFlow
  • Webinar Services: Webinar, Crowdcast, demio, WebinarNinja, WebinarJam, easywebinar
  • Affiliate Management: Rewardful
  • Memberships & Courses: upcoach, memberful, Thinkific, teacher, MemberPress, Podia
  • Surveys & Quizzes: Typeform, YesInsights, Lead Quizzes, Interact, Gravity Forms
  • Website Platforms: JetFormBuilder, Hyperise, Carrd, WP Engine, Wix, Kayabi, WordPress
  • Scheduling: Bandsintown, Acuity Scheduling
  • Giveaways: ViralSweep, KingSumo, KickoffLabs, Gleam, Giveaway Boost
  • CRM: monday.com, JetpackCRM
  • Facebook Ads: LeadsTunnel, LeadsBridge
  • List Tracking & Analytics: AgencyAnalytics, Fathom Analytics, GrowSurf, SegMetrics, ListGoal
  • Workflows: Coda.io, Make, n8n, Zapier
  • Email Verification: Emailable, DeBounce, Bouncer, mailfloss

Each of these integrations has an associated page that describes the integration with ConvertKit in detail. This is a convenient resource.

Email Designer

ConvertKit's email designer
ConvertKit’s email designer

The WYSIWYG (what-you-see-is-what-you-get) email designer is clutter-free, simple to use, and has access to thousands of images. There are clickable CTAs, and you can work with HTML or remain code-free.

ConvertKit's email broadcast template library
ConvertKit’s email broadcast template library

ConvertKit has about 15 email templates. You can create more of your own and reuse them for new email broadcasts. The email templates are flexible in design. You can change fonts, colours, button styles, spacings, and more.

ConvertKit's broadcast send to subscribers functionality
ConvertKit’s broadcast send to subscribers functionality

It is straightforward to send broadcasts to your email subscribers. ConvertKit’s ease of use is present throughout the platform.

Automations

ConvertKit visual automation template library
ConvertKit visual automation template library

Automations and Rules can sometimes be challenging to build in an email marketing platform.

ConvertKit has visual automation, making the process much easier.

ConvertKit offers 28 visual automation templates for creators, such as:

  • Release a new album
  • Run a paid newsletter
  • Welcome subscribers to your podcast
  • Grow your audience with SparkLoop
  • Share your social media content
  • Release a new podcast
  • Release a new book
  • Launch a fan club subscription
  • Pitch your book with a free chapter
  • Pitch your album with a free song
  • Welcome subscribers to your newsletter
  • Promote and upsell your other products
  • Run an evergreen newsletter
  • Pitch an evergreen newsletter
  • Promote your album
  • Raise money to record an album
  • Pitch a paid podcast with a free episode
  • Segment your audience
  • Set up an abandoned cart automation
  • Host a webinar
  • Promote a digital product
  • Promote a free 3-day course + Tip Jar
  • Set up an abandoned cart for your course
  • Pitch a paid newsletter for authors
  • Surprise and delight with a subscriber discount
  • Authors! Set up your evergreen newsletter
  • Let your subscribers self-segment based on their interests
  • Upsell a paid community for coaches
ConvertKit's visual automation builder
ConvertKit’s visual automation builder

Once you have chosen an automation template, you can edit each step using their visual automation builder.

ConvertKit's visual automation builder step editor
ConvertKit’s visual automation builder step editor

You can change the steps to do the following:

  • create automated funnels
  • customize a subscriber’s path based on their behaviour
  • send targeted content
  • set up rules and let the automation do all the work
  • segment your audience based on their journey
  • send targeted and automated drip content

Commerce

ConvertKit’s The Power of your first Dollar video
ConvertKit commerce and payments builder
ConvertKit commerce and payments builder

ConvertKit’s Commerce product enables you to create a product and set up payments.

As a creator, you can sell these types of products:

  • Ebooks: upload a pdf or a.mobi and deliver to your buyer’s inbox automatically
  • Paid newsletters: paid subscribers sign up for subscriptions and will get added to a segment
  • Music: sell an album or a single to your fans
  • Presets: sell photo, or video software presets
  • Coaching: sell one-time or recurring coaching sessions
ConvertKit's product details update feature
ConvertKit’s product details update feature

For example, the steps to create a paid newsletter subscription are pretty straightforward:

  1. Add product details, fulfillment, upsells, discounts, and domain name
  2. Customize your product page to match your brand
  3. Embed in your emails for your audience to purchase
ConvertKit's Sales Dashboard
ConvertKit’s Sales Dashboard: Source convertkit.com website

Once buyers purchase your product, you can view your sales in one dashboard. And not just the product you have sold on ConvertKit Commerce, but you can also integrate with other platforms to see all the sales in one place.

Creator Pro

ConvertKit's Creator Pro: Source convertkit.com website
ConvertKit’s Creator Pro: Source convertkit.com website

ConvertKit’s Creator Pro is an advanced product for creators.

Creator Pro has advanced features such as:

  • Subscriber scoring: leverage a scoring system to find out your top subscribers
  • Deliverability reporting: view opens and click trends on a chart over time
  • Newsletter referral program: includes a free sparkloop account to reward subscriber referrals
  • Facebook custom audiences: integrate with Facebook to ad segments
  • Update wrong link: change a URL after an email is sent
  • Priority support: Priority live chat & email support

Pricing

ConvertKit Pricing Page showing Free, Creator, and Creator Plans
ConvertKit Pricing Page showing Free, Creator, and Creator Plans

There are 3 pricing plans for the ConvertKit platform based on feature support and the number of email subscribers:

  • Free Plan for up to 1,000 subscribers
  • Creator Plan starting at USD $9/month for 300 subscribers (yearly plan)
  • Creator Pro Plan starting at USD $25/month for 300 subscribers (yearly plan)
ConvertKit’s Free Trial Plan

Free Plan

The Free Plan offers the following features:

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited broadcasts
  • Audience tagging and segmentation
  • Selling digital products and subscriptions
  • Community support

Creator Plan

The Creator Plan offers the following features:

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited broadcasts
  • Audience tagging and segmentation
  • Selling digital products and subscriptions
  • Live chat and email support
  • Migration from another platform
  • Automated email sequences
  • Visual automation sequence builders
  • 3rd-party integrations
  • Access to +1 additional team member

Creator Pro Plan

The Creator Pro Plan offers the following features:

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited broadcasts
  • Audience tagging and segmentation
  • Selling digital products and subscriptions
  • Live chat and email support
  • Migration from another platform
  • Automated email sequences
  • Visual automation sequence builders
  • 3rd-party integrations
  • Unlimited team members
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

Pros and Cons

Advantages

ConvertKit is ideal for email marketing since it’s simple to use and produces beautiful campaigns, landing pages, and newsletters.

Other features where ConvertKit shows strength are the following:

  • Simple to use email broadcast (campaign) builder
  • Simple yet powerful visual builder for automations
  • Rules builder for automations
  • Landing page builder
  • Easy to understand reporting around new subscribers
  • Excellent support channels, ie live chat + email

Once you try it out, you’ll see why so many people recommend ConvertKit.

Disadvantages

ConvertKit’s offers limited reporting and analytics that you see in rival email marketing platforms.

There is also limited A/B testing and fewer email and form templates than other email service software.

Conclusion

ConvertKit is a powerful email marketing service specifically designed for content creators.

With customizable templates and automated campaigns, ConvertKit makes it easy to stay connected with readers and keep them engaged.

After reading our ConvertKit review, we hope you try the free plan for 1 to 2 weeks. You can quickly create email campaigns, landing pages, automation, and products you can sell to your subscribers and fans.

Frequently Asked Questions

Q: Is ConvertKit easy to use?

A: Yes! ConvertKit’s drag-and-drop visual automation sequence builder makes it easy to design custom automated campaigns. Plus, their intuitive user interface helps you get started in no time.

Q: What are the pricing plans for ConvertKit?

A: There are three pricing plans for the ConvertKit platform based on feature support and the number of email subscribers: Free Plan for up to 1,000 subscribers, Creator Plan starting at USD $9/month for 300 subscribers (yearly plan), Creator Pro Plan starting at USD $25/month for 300 subscribers (yearly plan).

Q: What features does ConvertKit offer?

A: ConvertKit offers a wide range of features, including unlimited landing pages, forms, broadcasts, and audience tagging and segmentation. They also provide automated email sequences, visual automation sequence builders, 3rd-party integrations, and priority live chat & email support.

Q: Does ConvertKit have good deliverability?

A: Yes, ConvertKit has a high deliverability rate. Plus, they have tools to help you manage email lists and ensure that your emails reach the right people.

Q: Does ConvertKit offer a free trial?

A: Yes, ConvertKit offers a 14-day free trial and provides access to some of the features available on their platform. You can get started with no credit card required.

Q: What are some alternatives to ConvertKit?

For a review of ConvertKit alternatives, please read our 7 Best Mass Email Marketing Platforms article.

Q: Can you recommend any ad-tracking tools?

Several popular tools are Cometly, SuperMetrics, and Triple Whale for ad tracking and marketing attribution. For a more comprehensive list; read our Best Marketing Attribution software article.

Q: How do I login to ConvertKit?

To login into the ConvertKit platform, go to the ConvertKit access page. To find out more about ConvertKit login and how to get a Free Account, find out more here.

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