Who would’ve thought that email marketing would still be going strong in 2023? Admit it, we all thought it’d get buried with BBM, Nokia phones, Yahoo! Messenger, and other creations that weren’t destined to see today.

But on the contrary, email marketing cemented its worthiness in the digital marketing field by showing impressive ROI rates. Nowadays, more companies are considering using it in their marketing strategies.

However, the question remains, how strong is email marketing? Does it have a secured spot in the future, or is it a matter of time before it sinks under the weight of technological advances?

Follow us as we show you where the famous marketing method stands with an ultimate list of 50+ email marketing statistics that are essential to know in 2023!

Disclosure: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.

50+ Email Marketing Statistics You Need to Know in 2023

Let’s dive into a list of key email marketing statistics!

1. Email Marketing Comes Right After Paid and Organic Social Media Content in ROI Generation

(Source: Hubspot)

According to Hubspot, email marketing has the third highest ROI rates in the marketing field, coming right after paid and organic content on social media platforms.

A person checking email
A person checking email

2. There Are More Than 4 Billion Email Users in the World

(Source: Statista)

In 2020, email statistics showed that email users worldwide reached a shocking number of 4 billion. According to that, it’s expected that the number will reach 4.6 billion by 2025. So unlike popular speculations, people aren’t ditching their emails in favor of more advanced ways of communication.

3. You’re Expected to Get $36 for Every $1 You Spend on Email Marketing

(Source: Litmus)

Every time you spend $1 to send people emails in an attempt to market your products, you’re expected to get $36 in revenue. This stat makes email marketing one of the best methods for ROI generation.

4. Expected Email Marketing Revenue in 2023 is 11 Billion Worldwide

(Source: Statista)

As of 2020, email marketing revenue worldwide is 7.5 billion. The number rocketed to 8 billion in 2021, then reached almost 10 billion in 2022. According to expectations and calculations, the number is expected to reach 11 billion by the end of 2023.

5. More Than 60% of Small Businesses Depend on Email Marketing Campaigns to Reach Customers

(Source: Campaign Monitor)

Email marketing stats show that the majority of small businesses depend on email campaigns as their main marketing strategy. The number is expected to grow in the upcoming years, providing something of assurance that the marketing method isn’t destined to fade.

6. Email Account Users Sent and Received More Than 300 Billion Emails in 2020

(Source: Statista)

In 2020, email users sent and received approximately 306.4 billion emails, with the number expected to increase to a shocking 370 billion by 2024.

An individual checking email marketing statistics
An individual checking email marketing statistics

7. More Than 50% of Customers Are Expected to Make Purchases After Receiving Marketing Emails

(Source: OptinMonster)

One of the most surprising email marketing statistics is that you can expect purchases from more than 50% of customers after sending marketing emails. This is because 60% of customers said they purchased products that they learned about from email campaigns.

8. More Than 30% of Brands Are Boosting Their Email Marketing Campaign Budgets

(Source: Litmus)

Many people believe that companies don’t set aside sufficient budgets for email marketing. But on the contrary, statistics in 2021 showed that 37% of brands are boosting their email marketing budgets to reach more customers. Meanwhile, only 1.3% of brands are setting lower budgets for email marketing.

9. Nearly 50% of Consumers Want to Receive Weekly Marketing Emails

(Source: Statista)

One of the most important statistics that show the way customer engagement with marketing emails is promising is the following: 49% of customers showed great interest in receiving weekly emails that promote products from their favorite brands.

10. Gen Y Prefers Email Communications in Professional Settings

(Source: Adestra)

There’s a worldwide misconception that millennials think of emails as outdated methods of communication, but email marketing statistics show the opposite. According to Adestra, nearly 73% of millennials prefer communicating via email while in professional settings.

Apparently, they like to keep Whatsapp and Facebook Messenger personal and don’t want their career lives to interfere.

11. Automated Emails Show Better Performance Than Non-Automated Emails

(Source: Campaign Monitor)

Any email marketing strategy should utilize automated emails to reach more people faster and more efficiently. Not to mention, according to Campaign Monitor, automated emails result in 320% more earnings than non-automated ones.

Email marketing automation
Email marketing automation

12. Email Marketing Is More Effective Than Social Media Marketing, Content Marketing, and SEO

(Source: GetResponse)

Widely known as the best marketing methods to gain traffic, social media marketing and Search Engine Optimization (SEO) are taking a step back in favor of email marketing. As stats show, more than 45% of marketers saw better results from email marketing than from content marketing, SEO, and social media marketing.

13. Email Marketing Has Better Conversion Rates Than Social Media Marketing

(Source: Campaign Monitor)

As surprising as it sounds, it’s been proven by statistics that email marketing produces nearly 175% more conversions than marketing on social media platforms.

14. The Majority of Email Users Around the World Use Gmail

(Source: Techjury)

According to Techjury, Gmail is the most used email platform around the world, with more than 1.7 billion users worldwide depending on it.

15. Email Marketing Is a Leading Method Among B2B Marketers

(Source: Content Marketing Institute)

According to Content Marketing Institute, more than 80% of Business-to-Business marketing (B2B marketing) users use email newsletters more than any other content marketing method.

16. More Than 40% of Email Users in the US Check Their Emails After Working Hours

(Source: Statista)

According to Statista, nearly 43% of US employees check their emails after working hours. This means that even if you send promotional emails for your products later in the day, they’re expected to generate conversions and revenue.

17. Marketers Monitor Click-Through Rates More Than Conversion Rates

(Source: DMA)

While the majority of people think that conversion rates are the most important indication of a campaign’s success, statistics show otherwise. In fact, email marketers who monitor conversion rates to see whether their campaigns are successful make up 60%. Meanwhile, those who monitor click-through rates make up about 70%.

18. The Average Email Conversion Rate in 2021 Was Nearly 15%

(Source: Barilliance)

According to recent email marketing statistics, the conversion rate of marketing emails in 2021 reached 15.22%.

19. More Than 50% of Brands Send Marketing Emails by Automation

(Source: Emailmonday)

Many email marketing software can send automated emails to a large number of customers at once, and according to statistics, most brands opt for that solution to save time. Email automation is used by nearly 56% of brands that utilize email marketing.

20, More Than 40% Of Email List Subscribers Want to Receive Promotional and Discount Emails

(Source: OptinMonster)

Email marketing statistics show that 42.3% of list subscribers would like to get promotional and discount emails.

Laptop with black Friday sale display
Laptop with black Friday sale display

21. A Welcome Email Is More Likely to Get Opened Than Any Other Email

(Source: Hive)

Welcome emails are usually sent right after people subscribe to an email list, and they have a shocking open rate of nearly 92%. As for their click-through rate, it averages 26.9%.

22. Deliverability Issues Prevent More Than 10% of Emails From Reaching Customers

(Source: EmailToolTester)

Deliverability issues are the most common culprit behind emails not reaching customers, as they’re the reason about 11.1% of emails never get delivered.

23. You Can Get Up to $42 in Return for Every $1 You Spend on Email Marketing

(Source: Litmus)

Revenues from email marketing can reach $42 for every $1 you spend.

24. More Than 50% of Customers Decide on Purchasing Because of Marketing Emails

(Source: SaleCycle)

Marketing emails have proven to be a huge influence on purchasing decisions, as 59% of customers said that they purchased because of the promotional emails they received.

25. Email Open Rates in All Fields Exceed 20%

(Source: Campaign Monitor)

Email marketing statistics show that the average email open rate is 21.5% for all fields.

26. November Is the Best Month for Open Rates and Worst Month for Click-Through Rates

(Source: GetResponse)

Email open rates in November often reach more than 22%, which is excellent compared to other months. However, click-through rates barely reach 10%, as they stop at 9.95%.

27. More Than 60% of Email Marketers Believe That Automation by Email Marketing Software Improves Audience Targeting

(Source: Liana)

Automation doesn’t only save time and make your life easier, but according to 68.5% of email marketers, it improves audience targeting.

28. More Than 40% of Automated Emails Sent by Email Marketing Software Are Welcome Emails

(Source: GetResponse, Smart Insights)

According to email marketing statistics, 47% of emails sent by automation tools are welcome emails. On the other hand, 46% are promotional emails, 23% are upselling emails, 15% are triggered emails, and 28% are transactional emails.

Email Optimization Statistics You Should Know Before Sending Marketing Emails

If you’re now convinced that email marketing is the way to go, you should learn how to optimize emails to appeal to the largest number of customers possible. Here’s a list of email optimization statistics.

29. Personalized Emails Generate More Open Rates at 19%

(Source: Statista)

Emails that aren’t personalized according to customer interests generate an open rate of about 13%, while personalized emails can get open rates of up to nearly 19%.

30. Personalized Subject Lines Boost Email Open Rates by 26%

(Source: Campaign Monitor)

Email campaigns that write personalized subject lines are more likely to succeed than the ones that don’t, as statistics showed that the former generates up to 26% more open rates.

Mobile phone with Hello word
Mobile phone with Hello word

31. Segmented Email Campaigns Generate More Clicks

(Source: Mailchimp)

Email segmentation depends on dividing customers into groups according to specific points, and it was proven to be a successful marketing method. Statistics showed that segmented email campaigns generate more than 100% clicks when compared to other campaigns.

32. Thanks in Advance Is More Likely to Give You Responses Than Other Sign-Off Phrases

(Source: Boomerang)

According to Boomerang, Thanks in Advance is one of the most successful sign-off phrases. It’s more likely to generate responses than other phrases like Regards, Sincerely, Best Wishes, etc.

33. Segmented Campaigns Generate More Revenues

(Source: Campaign Monitor)

Segmented campaigns don’t only prove to be successful through astonishing click-through rates, but many marketers have reported an increase in revenues up to 760% from them than from non-segmented ones.

34. Brands Believe Email Personalization Is the Way to Go

(Source: Experian)

According to Experian, about 50% of brands who use an email marketing strategy to promote their products believe that email personalization is a successful way to improve interactions.

35. Mondays, Tuesdays, and Wednesdays Are the Best Days to Send Marketing Emails

(Source: Campaign Monitor)

Email marketing stats show that Monday is the best day of the week for email open rates, as the percentage can reach 22%. Meanwhile, people are more likely to click through on Tuesday and Wednesday. Together, they recorded an open rate of 10.8%.

Conversely, Sunday is one of the worst days to send emails, as the opening rate stops at 20.3%. As for the click-through rate, it barely reaches 10.1% on Friday, Saturday, and Sunday.

36. Marketers Believe in the Power of Targeted Personalization

(Source: Campaign Monitor)

In addition to the numbers that say email personalization is the way to go, more than 70% of marketers noticed an increase in customer engagement after personalizing the messages.

37. Including the Word “Video” in the Subject Line Increases Open Rate and Click-Through Rate

(Source: Syndacast)

Email subject lines contribute significantly to customer engagement, and excellent proof is this statistic. According to Syndacast, writing the word “video” in the subject line before sending the email generates 19% more opens and 65% more click-throughs.

38. People Are More Likely to Check Their Emails in the Late Afternoon

(Source: SuperOffice)

A compilation of data by SuperOffice found that people most likely check their emails in the late afternoon, making it the best time for a high open rate.

39. Videos Cause a 300% Increase in Email Click-Through Rates

(Source: Martech Advisor)

Similarly to subject lines, sending emails that include videos can cause more people to click through your links, up to a 300% increase.

40. Adding a Call-to-Action to Emails Boosts Click Rates

(Source: Mailmodo)

Call-to-Actions (CTAs) are a marketing strategy that prompts people to respond immediately, and they were shown to improve click rates in email marketing by up to 371%.

Hand clicking a panel display
Hand-clicking a panel display

41. Less Than 4% of People Include Their Facebook Accounts in Email Signatures

(Source: MarTech)

In a survey performed by MarTech, it was shown that 75% of people write their contact information in email signatures. However, only 3% of them include their Facebook accounts. Other statistics show that 60% include their phone number, 2% add their LinkedIn accounts, and 7% write their Twitter accounts.

42. The Majority of Marketing Mails Are Shorter Than 500 Words

(Source: AWeber)

As of 2022, most emails sent from marketing campaigns are shorter than 500 words.

43. Emojis in Subject Lines Boost Email Open Rates

(Source: Backlinko)

Stats show that subject lines with emojis written in them have a higher open rate of up to 56%.

Mobile Email Marketing Statistics

Not all people use laptops to check their emails. In fact, the majority use their mobile devices. Here’s a list of mobile marketing statistics that you should know.

44. Nearly 80% of Internet Users Access Emails Through Their Phones

(Source: eMarketer)

As of 2017, nearly 8 out of 10 people who use the internet access their emails from their smartphones, not their laptops.

45. The Open Rates of Email From Mobile Devices Jumped From 21% to 68% in 4 Years

(Source: Campaign Monitor)

In 2012, email open rates on phones averaged 21%, but in 2016, the number jumped to a shocking 68%.

46. More Than 60% of Brands Adopted Mobile Marketing as a Main Marketing Strategy

(Source: Salesforce)

According to recent statistics, nearly 68% of brands that use email marketing adopted mobile marketing as a solid strategy, with the number expected to increase in the upcoming years.

47. One in Three Email Clicks Is Done From a Mobile Phone

(Source: Campaign Monitor)

Statistics show that one out of every three email clicks is done by a mobile phone user.

48. The Most Used Mobile Devices to Check Emails Are Apple iPhones

(Source: Litmus)

Email marketing statistics show that nearly 30% of emails around the world are opened from Apple iPhones, compared to 2.3% opened from Android.

A hand holding an iPhone
A hand holding an iPhone

49. People Write Shorter Email Replies From Phones

(Source: Cirrus Insight)

As expected, people are less encouraged to write long email replies when using their phones. Numbers show that 60% of email replies from mobile devices are shorter than from laptops and computers.

50. 18 Years Old or Younger People Are More Likely to Open Emails From a Mobile Device

(Source: Campaign Monitor)

It comes as no surprise that the younger generations use their mobile phones more than the older ones, and it’s proven by numbers. Nearly 40% of 18 years old or younger people who use emails check them from their phones, not their desktops.

FAQ – Frequently Asked Questions

What email marketing platforms do you recommend?

There are platforms like Constant ContactGetResponse, ConvertKit, AWeber, and ActiveCampaign.

For a more complete list, read our Best Mass Email Marketing platforms article.

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