There are many ideas on how to engage an online brand or business in order to create a successful online presence. With so many options available, it can be difficult to know where to start. This article will provide 23 ideas to help get you started. Whether you are just starting out or looking for new and innovative ideas, this list has something for everyone.

When it comes to engaging with an online brand, the customer experience is everything. According to SuperOffice, 86% of buyers are willing to pay more for a great customer experience.

Why are we creating this list of ideas for an online brand?

  • Increase brand awareness and reach a larger audience online
  • Connect with customers and create a connection that leads to conversions
  • Generate leads & customers from traffic through various online marketing channels
  • Increase ROI on your online marketing campaigns
  • Build & Grow your brand & Business
5 step Build-Engage-Market-Measure-Optimize process
BEMMO Process

This series is divided into 5 posts based on the B-E-M-M-O process:

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What are some ideas to engage an online brand or business?

Email Engagement

1. Email Service Platform

Email service platforms are a great way to connect with customers and create a connection that leads to conversions. They provide a way for customers to sign up for your email list and then send out automated emails that promote your products or services. This can be a great way to reach a larger audience, and connect with customers in a more personal way. Some of the most popular email service platforms include Mailchimp, Aweber, and Constant Contact.

Mailchimp is one of the most popular email service platforms used by many brands and businesses. It offers a free plan for small businesses, as well as paid plans that provide more features. Aweber is also popular and offers a 30-day free trial. Constant Contact is another great option and offers a 60-day free trial.

2. Email Campaign

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Figure – Apple application icons including email

An email campaign is a series of automated emails that are sent to customers over a period of time. They are designed to promote your brand or business and can be a great way to increase ROI on your online marketing campaigns. Email campaigns can be segmented by demographics, interests, or past behavior. This allows you to target specific customers with relevant content, which can lead to more conversions.

There are many different types of campaigns. Each can be designed around a service or product, an event, promotion, news, holiday, special offer, or a sale. They can also be tailored specifically to a subscriber’s birthday. There are many examples, and below are a few ideas for you.

List of email campaigns:

  • Anniversary Sale or Discount
  • Birthday Coupon or Discount
  • Business Re-Opening
  • Client Feedback
  • Community News
  • Contest
  • Corporate Newsletter
  • Educational Event
  • Fundraiser
  • Holiday Sale or Promotion
  • Insider or Industry News
  • In the Media Update
  • Limited Time Sale / Promotion
  • New Product announcement or Promotion
  • Press Release
  • Price Reduction
  • Product or Service Showcase
  • Product Tips
  • Review or Testimonial request
  • Sale Event
  • Save the Date
  • Special Offer
  • Thank you for your Purchase
  • Welcome email

3. Email Marketing Templates

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Figure – Marketing templates for email campaigns

Email marketing templates can be a great way to save time when creating email campaigns. They can also help to ensure that your emails are consistent, and look professional. There are many email marketing template providers, such as Mailchimp, Aweber, and Constant Contact.

Mailchimp offers a variety of email marketing templates, which can be customized to fit your brand or business. Aweber also offers a variety of email marketing templates and provides a drag-and-drop editor to make creating emails easy. Constant Contact also offers a variety of email marketing templates and has a template gallery that you can browse through to find the perfect template for your needs.

List of Email Marketing Templates

  • Announcement email templates
  • Browse abandonment email template
  • Cart abandonment email template
  • Contest/giveaway email template
  • Customer retention email template
  • Engagement email template
  • Reactivation email template
  • Timing is everything email template

4. Email Automation

Email marketing automation is a great way to save time, and increase your efficiency when sending emails. It allows you to automate the process of sending emails, and can even include personalization. This can be a great way to connect with customers and create a connection that leads to conversions. Some of the most popular email marketing platforms that offer automation include Mailchimp, Aweber, and Constant Contact.

Mailchimp offers a wide variety of email marketing automation features, including the ability to send automated emails based on triggers, such as signups, abandoned carts, and more. Aweber also offers a wide variety of email marketing automation features and provides a drag-and-drop editor to make creating automated emails easy. Constant Contact also offers a wide variety of email marketing automation features and has a template gallery that you can browse through to find the perfect template for your needs.

List of Email Marketing Automation Tools

  • Mailchimp
  • Awe
  • Constant Contact
  • HubSpot
  • Drip
  • Autopilot
  • ConvertKit
  • GetResponse
  • SendGrid

5. List Segmentation

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Figure – Lists of information

Email segmentation is the process of dividing your email list into smaller groups, based on a variety of factors. This can be a great way to improve the performance of your email marketing campaigns and can help you send more relevant content to your contacts.

There are a variety of factors that you can use to segment your email list, including:

  • Location
  • Age
  • Gender
  • Interests
  • Previous Purchases
  • Engagement Level

6. Triggered Emails

A trigger email is an email that is sent based on a specific event or trigger. Trigger emails can be a great way to nurture leads, and build relationships with customers or clients. They can also be used to promote a product or service or to announce a new offer or discount.

Trigger emails are typically automated, and can be set up to send emails on a schedule. This can be a great way to save time, and ensure that your trigger email campaign is always running.

7. Drip Campaigns

A drip campaign is a type of email marketing campaign that is designed to send a series of emails, over a period of time, to a specific list of contacts. The campaign is typically triggered by an event, such as a contact subscribing to your email list.

Drip campaigns can be a great way to nurture leads, and build relationships with customers or clients. They can also be used to promote a product or service or to announce a new offer or discount.

Drip campaigns are typically automated, and can be set up to send emails on a schedule. This can be a great way to save time, and ensure that your drip campaign is always running.

List of Drip Campaign Tools

  • Mailchimp
  • Aweber
  • Constant Contact
  • HubSpot
  • Drip
  • Autopilot
  • ConvertKit
  • GetResponse
  • SendGrid

8. A/B Testing

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Figure – A/B Test for an email campaign

A/B testing is a method of testing that allows you to compare two versions of an email, or two different email subject lines, to see which one performs better. A/B testing can be a great way to improve the performance of your email marketing campaigns.

A/B testing is typically done by sending one version of an email to a portion of your list, and the other version of the email to another portion of your list. The results of the test are then analyzed to see which version performed better.

List of A/B Testing Tools

  • Mailchimp
  • Aweber
  • Constant Contact
  • HubSpot
  • Drip
  • Autopilot
  • ConvertKit
  • GetResponse
  • SendGrid

9. Lead Nurturing

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Figure – sales closing handshake

Lead nurturing is the process of building relationships with potential customers, through email marketing. Lead nurturing can be a great way to build trust and credibility with potential customers, and to increase the chances of conversion.

Lead nurturing typically involves sending a series of emails, over a period of time, to a specific list of contacts. The goal of lead nurturing is to build a relationship with the contact and to convert them into a customer eventually.

Lead nurturing can be a great way to improve the performance of your email marketing campaigns. It can also be a great way to save time, by automating the process of sending emails.

10. Regular Communication

Maintaining regular communication with your audience is essential to building & maintaining relationships. Whether you’re sharing updates, special offers, or helpful tips, consistent communication will keep your audience engaged and coming back for more.

  • Define your communication goals
  • Develop a schedule for regular communication
  • Create a content calendar to plan your communications
  • Test & measure your results to optimize performance
  • Adjust your schedule & messaging as needed

11. Engage Your Audience

Snapping a pic at a venue
Figure – Snapping a pic at a venue

It’s not enough to simply communicate with your audience – you need to engage them as well. Whether you’re hosting a contest, conducting a survey, or running a promotion, giving your audience a way to participate will help foster a sense of community and build relationships.

  • Identify opportunities to engage your audience
  • Plan & execute engaging activities
  • Monitor & measure your results
  • Make adjustments as needed to optimize performance
  • Keep a close eye on your competition to see what they’re doing

12. Monitor & Respond to Reviews

What people are saying about your brand online can have a big impact on your business. That’s why it’s important to monitor reviews & take action when necessary. Whether you’re responding to positive reviews or addressing negative ones, you’ll want to be sure that you’re maintaining a professional & courteous attitude.

  • Monitor reviews across social media & other channels
  • Address negative reviews in a constructive & professional manner
  • Respond to positive reviews to show your appreciation
  • Use feedback from reviews to improve your products & services
  • Promote positive reviews to help build social proof

13. Build a Community

Building a community around your brand can help create a sense of loyalty & belonging among your customers & followers. There are many ways to build a community, from social media groups to online forums. Whatever method you choose, be sure to provide value & keep the conversation going.

  • Identify opportunities to build a community
  • Plan & execute community-building activities
  • Monitor & measure your results
  • Make adjustments as needed to optimize performance
  • Keep a close eye on your competition to see what they’re doing

14. Lead Magnets

A lead magnet is a piece of content, typically an ebook or whitepaper, that is offered to potential customers in exchange for their contact information. The goal of a lead magnet is to capture the contact information of potential customers so that you can follow up with them later.

15. CTA Buttons

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Figure – Subscribe to a Newsletter CTA

A CTA is a call-to-action mechanism on a website, email, landing page or online platform. CTA buttons encourage your contacts to subscribe to your email list, or to download your lead magnet. CTAs are a great way to increase the conversion rate of your email marketing campaigns.

16. Website Development

There are many website development tools that can help you create a professional website. These tools can help you design your website, add content, and more. Some of these tools are free, while others are paid. Here is a list of some popular website development tools:

  • WordPress
  • Wix
  • Weebly
  • Squarespace
  • GoDaddy
  • Shopify
  • BigCommerce
  • Volusion
  • Magento
  • Jimdo

Your website is the foundation of your online presence and should be designed to meet the needs of your target audience. It should be easy to use, informative, and reflective of your brand.

  • Conduct a website audit to identify areas for improvement
  • Research your target audience & their needs
  • Design a user-friendly & responsive website
  • Write compelling & SEO-friendly content
  • Use social media to drive traffic to your website
  • Monitor your website’s analytics to identify areas for improvement
  • Always test & measure your results to optimize performance

Social Media Engagement

17. Social Media Accounts

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Figure – Social Media platforms

Social media marketing is a great way to connect with customers and create a connection that leads to conversions. It involves creating social media profiles for your brand or business and then sharing content on those profiles that promotes your products or services. You can also use social media to connect with customers directly, by responding to their comments and questions.

Some of the most popular social media platforms for marketing include Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr, and Snapchat. Each platform has its own strengths and weaknesses, so it’s important to choose the ones that will work best for your brand or business. For example, if you’re targeting younger customers, then Snapchat might be a good choice. If you’re targeting professionals, then LinkedIn might be better.

Create social media accounts on major platforms and populate them regularly.

  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • LinkedIN
  • TikTok
  • Snapchat
  • Pinterest
  • Reddit
  • Tumblr

18. Social Media Advertising

Use social media ads to reach a wider audience and target specific demographics.

  • Facebook Ads
  • Instagram Ads
  • Pinterest Ads
  • Twitter Ads
  • LinkedIN Ads

19. Social Media Influencers

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Figure – Social Media influencer

Use social media influencers to promote your brand or product.

Find social media influencers who are relevant to your brand or product, and reach out to them to see if they’re interested in working with you.

Some social media platforms, like Snapchat and Instagram, have built-in features that make it easy to work with influencers. For example, Snapchat has a “Snapchat Lenses” feature that allows influencers to create special filters that can be used by their followers.

20. Influencer Marketing

Influencer marketing is a type of social media marketing that involves partnering with “influencers” – people who have a large following on social media. Influencers can help to promote your products or services to their followers, and can also help to create content for your social media accounts.

When choosing an influencer to partner with, it’s important to choose one that is relevant to your target audience. For example, if you’re targeting teenagers, then an influencer with a large following of teenage girls would be a good choice.

It’s also important to make sure that the influencer you choose is someone who you can trust, and who has a good reputation. You don’t want to partner with an influencer who is known for posting negative or false information.

21. Social Media Contest & Giveaways

Contests and giveaways are a great way to increase engagement on social media, and to promote your products or services. You can use social media contests to encourage customers to follow your brand or business and to share your content with their friends and followers.

When running a social media contest, it’s important to choose a prize that is relevant to your target audience. For example, if you’re targeting parents, then a baby-related prize would be more appropriate than a gift card.

It’s also important to create rules and regulations for your contest, to ensure that it is fair and legal. For example, you may want to require participants to follow your brand or business on social media, in order to enter the contest.

22. Hashtags

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Figure – Social Media hashtag

A hashtag is a word or phrase, preceded by a “#” sign, that is used to identify a piece of content on social media. Hashtags can be used to categorize content, and to make it easier for users to find.

When using hashtags, it’s important to choose ones that are relevant to your content, and that is not too popular or too obscure. You want to choose hashtags that will help your content to be seen by the right people.

You can use social media monitoring tools, such as Hootsuite or Google Alerts, to track mentions of your brand or business on social media. This can help you to quickly respond to any negative comments, and to take advantage of any positive publicity.

23. Social Media Management Tools

There are many social media management tools that can help you schedule and share your content. These tools can help you save time by automating your social media tasks.

Some of these tools are free, while others are paid. Here is a list of some popular social media management tools:

  • Hootsuite
  • Buffer
  • CoSchedule
  • Sprout Social
  • HubSpot
  • IFTTT
  • TweetDeck
  • MeetEdgar
  • Quuu
  • Zapier

FAQ – Frequently Asked Questions

What is an online brand?

In the simplest terms, an online brand is the market perception of a company or individual as expressed through digital channels.

This includes a company’s website, social media presence, and any other online touchpoints. A strong online brand can help to build trust, credibility, and loyalty, ultimately leading to increased sales and market share. In today’s digital age, an effective online brand is essential for any business that wants to succeed.

While the term “online brand” is often used in the context of businesses, it can also apply to individuals.

For example, an individual who is active on social media and has a strong online presence may be seen as more trustworthy and credible than someone who doesn’t. In many cases, an individual’s online brand can be just as important as their offline one.

What are some benefits of having an online brand?

In today’s digital world, having an online brand is essential for businesses of all sizes. An online brand helps to market your business and reach potential customers that you may not have otherwise had access to.

Moreover, customers are more likely to purchase from a business that they feel they know and can trust – and an online brand can help to build that trust.

Finally, an online brand can also help you to stand out from the competition. In a sea of businesses, a strong online brand can make all the difference in attracting new customers and growing your business.

Some benefits of having an online brand include increased brand awareness, the ability to connect with potential customers, and generating leads and sales

How do you create a brand online?

In order to build a strong online brand, you need to focus on creating a consistent message and identity that will appeal to your target audience.

This starts with developing a clear understanding of who your ideal customer is and what they are looking for.

Once you have a good handle on this, you can begin creating content that speaks to their needs and pain points. It’s also important to make sure that your branding is apparent across all of your online channels, from your website to your social media profiles.

By taking the time to build a strong online brand, you’ll be able to attract more customers and build a business that is less likely to be forgotten.

How long does it take to develop a brand?

It can take years to build online brand equity.

First, you need to create a strong presence on social media and other platforms. This means regularly sharing high-quality content that is relevant to your target audience.

You also need to be active in engaging with your audience, and responding to comments and questions in a timely manner.

In addition, you need to build relationships with other influencers in your industry. Over time, all of these efforts will help build trust and credibility with your audience, which is essential for establishing a strong online brand.

Of course, the exact amount of time it takes to build a successful online brand varies depending on the size and reach of your social media following, as well as the overall engagement levels of your audience.

Nevertheless, it’s important to remember that developing a strong online brand requires patience and consistency.

How much does it cost to develop an online brand?

Developing an online brand can be a costly endeavor, but the investment may be worth it for businesses that want to reach a larger audience.

There are a number of ways to build an online brand, including creating a website, maintaining active social media accounts, and paying for online advertising.

Each of these methods requires a significant amount of time and money, and the overall cost will depend on the scope and scale of the project.

However, businesses that invest in building an online brand can reap substantial rewards in terms of increased visibility and customer engagement. In today’s digital world, an effective online presence is essential for any business that wants to compete.

How do you measure the success of an online brand?

There are a number of factors to consider when measuring the success of an online brand.

One important metric is website traffic. This can be measured by the number of visitors to the site, as well as how long they spend on the site and how many pages they view.

Another important metric is engagement. This can be measured by the number of comments, likes, and shares on social media, as well as the number of newsletter subscribers and blog subscribers.

Additionally, it is important to measure conversion rates, which can be done by tracking the number of leads or sales generated from the website. By considering all of these factors, you can get a good idea of how successful your online brand is.

What are some common mistakes when developing an online brand?

One common mistake when building an online brand is not having a clear and consistent message.

It’s important to define what your brand is and what it stands for, and then make sure that all of your communications reflect that.

Another mistake is failing to engage with your audience. People want to connect with brands that they can relate to, so it’s important to build relationships and interact with your customers on a regular basis.

Finally, another mistake is not staying true to your brand. Once you’ve established a certain image, it’s important to maintain it by being consistent in everything you do. By avoiding these common mistakes, you’ll be well on your way to developing a strong and successful online brand.

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