It can be tough to grow an online brand. You need to find the right target audience, and then create content that resonates with them.

Even if you find the right target audience, it can be hard to keep their attention. They are bombarded with content from all directions, and it’s tough to stand out from the crowd.

By using a variety of different methods, you can create a comprehensive marketing strategy that will help you grow your online brand. Start by creating a strong social media presence, and then branch out into other areas such as SEO, content marketing, and email marketing. By using a variety of different methods, you can reach more people and engage them more effectively.

Growing an online brand means consistently presenting your brand across all your digital assets and according to smallbizgenius, this can increase revenue by up to 23%.

Why are we creating this list of ideas to grow an online brand?

  • Increase brand awareness and reach a larger audience online
  • Connect with customers and create a connection that leads to conversions
  • Generate leads & customers from traffic through various online marketing channels
  • Increase ROI on your online marketing campaigns
  • Build & Grow your brand & your Business
5 step Build-Engage-Market-Measure-Optimize process
BEMMO Process

This series is divided into 5 posts based on the B-E-M-M-O process:

Disclaimer: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.

What are some ideas to grow an online brand?

1. Strengthen your social media presence

Make sure your brand is visible and active on social media platforms that are relevant to your business. Post engaging content regularly, interact with your followers, and run targeted social media campaigns.

You can make your brand more visible and active on social media platforms that are related to your business. You should post interesting content regularly, and talk to the people who follow you. You can also run social media campaigns that are targeted to help you reach more people.

2. Develop an SEO Strategy

SEO - Search Engine Optimization
SEO – Search Engine Optimization

SEO is the process of making sure that your website appears as one of the top results when someone searches for a term related to your brand or product on Google or other search engines.

There are many different techniques that can be used to improve your ranking, but the important thing is to make sure that your website is up-to-date and contains relevant and engaging content.

You can also use social media platforms like Twitter and Facebook to promote your brand and website, and this can also help improve your SEO ranking.

When it comes to SEO, content is key. You need to make sure that your website contains relevant and engaging content that will appeal to your target audience. You can also use keywords and phrases in your content to help improve your ranking on search engines.

Backlinks are also important for SEO. You need to make sure that your website is linked to from other high-quality websites, as this will help improve your ranking and visibility.

3. Create great content

When you’re creating content to grow brand awareness, it’s important to think about what your target audience will find most engaging.

When you’re creating great content, it’s important to think about how it will be read, shared, and talked about.

Your target audience will be more likely to read and share your content if it is engaging and meets their needs. You can publish blog posts, infographics, e-books, and other types of content that will raise and grow your brand awareness.

4. Optimise your website

Optimizing a website through strategy, design and execution
Optimizing a website

You can make your website better by using the right words that people will be searching for. This will help you to be more famous and your voice will be louder. You need to be heard.

Your website is a key part of your brand identity. It’s how customers and prospects learn about your products, services, and company. And it’s how they decide whether or not to do business with you.

That’s why it’s so important to make sure your website is optimized for search engines (so people can find you) and for conversion (so people will take the next step with your brand).

Here are a few tips to help you optimize your website for better brand awareness and conversion rates:

Use keyword-rich titles and descriptions

Make sure your website’s title tags and meta descriptions are clear and concise and include the keywords your target customers are searching for. This will help your website show up in search results when people are looking for businesses like yours.

Create compelling, original content

Your website’s content should be fresh, unique, and engaging. It should be relevant to your target audience and provide value that helps them solve their problems.

Use visuals to tell your brand story

People are visual creatures, so incorporating images and videos into your website can help you better connect with your visitors. Use high-quality visuals that accurately represent your brand and tell your story in a way that words alone cannot.

Make it easy to navigate

Your website should be easy to navigate, so visitors can easily find the information they’re looking for. Use clear and concise labeling, and include a search function if your site has a lot of content.

Include calls to action

Make sure your website has prominent calls to action (CTAs) that encourage visitors to take the next step with your brand. Your CTAs should be clear and concise and lead to a relevant landing page.

Optimize for mobile

More and more people are using their smartphones and tablets to access the internet, so it’s important to make sure your website is optimized for mobile devices. This includes making sure your site is responsive and has a mobile-friendly design.

Use social media to drive traffic to your website

Social media is a powerful tool that you can use to drive traffic to your website. Make sure your social media links lead to your website and include share buttons on your website so visitors can easily share your content on their own social media channels.

By following these tips, you can optimize your website for better brand awareness and conversion rates.

5. Expand your email marketing

Online Marketing
Online Marketing

You can use email marketing to reach lots of people who might be interested in what you have to sell. You can email them information about your product or service, and then they might buy it!

Email marketing can be a great way to reach a wider audience for your product or service. You can email people information about your product or service, and then they might buy it!

Email marketing is a great way to reach out to potential customers and get them interested in what you have to offer. By sending out informative emails about your product or service, you can encourage people to visit your website or store and make a purchase.

There are a few things to keep in mind when email marketing:

  • Make sure your list of recipients is accurate and up-to-date,
  • write engaging and compelling content,
  • design attractive emails that will stand out in people’s inboxes,
  • setup automated email capture on your webpage and your landing page
  • encourage your email subscribers to share and forward your emails

With a little effort, email marketing can be a great way to boost sales and grow your business.

If you’re not already using email marketing, now is the time to start! It’s a great way to reach more people and promote your product or service in a cost-effective way.

6. Promote your Brand

There are a number of ways to promote your brand online, and it largely depends on your target audience and what platforms they use.

Some general tips include using social media platforms like Facebook, Twitter, and Instagram to share marketing content and create social media ads.

You can also use Google AdWords to create targeted ads that appear when people search for related keywords.

Additionally, you can use SEO techniques to improve your website’s ranking in search engine results pages.

7. Use Ad retargeting

Billboard Advertising iPhone X
Billboard Advertising

Ad retargeting is a form of online advertising that helps you reach people who have already shown an interest in your brand. By targeting these individuals with customized ads, you can increase your chances of conversion and boost ROI.

There are several social media platforms that offer ad retargeting, including Facebook, Instagram, and Twitter.

To get started with ad retargeting on social media, you first need to create a custom audience. A custom audience is a group of people who have already interacted with your brand in some way.

You can create a custom audience on social media by uploading a list of email addresses, phone numbers, or other identifiers. You can also create a custom audience based on people who have visited your website or app.

Once you have created a custom audience, you can target them with ads that are relevant to their interests. For example, if you run a clothing store, you could target people who have visited your website with ads for new arrivals or sale items.

Ad retargeting is an effective way to reach social media users who are already interested in your brand. By targeting these individuals with relevant ads, you can boost your chances of conversion and increase ROI.

8. Find new audiences

Audience at a venue
Audience at a venue

Social media is a great way to collaborate with other brands and influencers to reach a new audience.

For example, you could collaborate with another brand on a social media campaign or jointly host an event. Collaborating with other brands can also help you reach new audiences on social media platforms like Instagram and Snapchat.

There are a number of ways that influencers can help promote your brand.

For example, you could ask influencers to mention your brand in their social media posts, or to feature your products in their videos or blog posts.

You could also ask them to participate in marketing campaigns or events. By working with influencers, you can reach a larger audience and boost your brand’s visibility.

9. Improve search visibility

Google AdWords is a tool that allows businesses to create targeted ads that appear when people search for related keywords. By using Google AdWords, you can improve your website’s ranking in search engine results pages and reach more potential customers.

To get started with Google AdWords, you first need to create an account and add your website. Once your website is added, you can create ads that target specific keywords.

When people search for those keywords, your ad will appear in the search results. If they click on your ad, they will be taken to your website.

Google AdWords can be a valuable tool for improving your website’s visibility in search results. By targeting relevant keywords, you can reach more potential customers and boost your ROI.

10. Build Authority

Create content to build authority
Create content to build authority

In order to build authority online, it’s important to create content that is engaging and informative. By posting articles, blog posts, and other forms of content on your website, you can help brand yourself as an expert in your field.

It is important to put in the work and do keyword research to develop a plan. Focus on topic clusters or areas of interest to grow your knowledge graph

Here are some tips:

  • Perform keyword research for your blog on ahrefs
  • Develop a content plan that will help you grow your knowledge graph
  • Compile a Publishing Schedule for your content
  • Write articles for Your Website using Jasper (AI Writing Assitant Platform)
  • Create Compelling Content that is SEO optimized to rank on google search

These efforts will do the following:

  • Increase Traffic to Your Website
  • Grow your knowledge graph in the eyes of search algorithms
  • Rank higher on Google Search
  • Develop your website as an authority in your niche

With a little bit of effort, you can build authority online and become a trusted source of information in your industry.

By writing about topics related to your niche, you can help establish yourself as an expert in the field.

This, in turn, can lead to more traffic and higher rankings on search engines.

In addition, by providing helpful and informative content, you can build trust with your audience, which can result in more conversions and sales.

Additionally, it’s important to make sure that your content is well-written and free of errors. By taking these steps, you can help build trust with your audience and establish yourself as a thought leader in your industry.

11. Optimize your marketing

Looking to boost your marketing efforts? Here are a few tips to help you get started.

  • Plan your campaigns well in advance. This will allow you to carefully plan out each step of the process and ensure that everything runs smoothly.
  • Make sure your campaigns are well-targeted. By targeting the right audience, you can maximize your results.
  • Use a variety of marketing channels to reach your target audience. This will help you reach more people and increase your chances of success.
  • Test different campaigns to see what works best for you. This will help you fine-tune your strategies and improve your results over time

12. Leverage your Data

Streams of data
Streams of data

Data and analytics are powerful tools when it comes to progress tracking.

By analyzing your data, you can see what is and isn’t working for you and make necessary adjustments.

For example, if you’re tracking your website’s traffic, you can see what pages are getting the most views and what content is being shared the most. This information can help you focus your efforts on the things that are working while tweaking or removing the things that aren’t.

The same principle applies to other types of data as well. If you’re tracking sales data, for example, you can see which products are selling the best and which ones aren’t.

This information can help you fine-tune your product line or marketing efforts.

Overall, data and analytics provide an invaluable way to track your progress and make necessary adjustments along the way.

13. Brand Visibility

Branding process
Branding process

Branding can be formulated into 5 steps:

  • identity,
  • logo,
  • design,
  • strategy and
  • marketing

It’s important to think of these steps as a process, rather than individual projects. This is because your brand should be an evolving entity that grows and changes as your business does. By following these steps, you can ensure that your brand remains visible and relevant in the ever-changing marketplace.

Identity

Your brand identity is what sets you apart from your competitors. It’s the essence of who you are and what you do, and it should be reflected in every aspect of your business, from your name and logo to your website and marketing materials. Strong brand identity will help you build a loyal customer base and attract new customers.

Logo

Your logo is one of the most important elements of your brand identity. It should be simple, memorable, and reflective of your brand’s personality. A well-designed logo will help you build recognition for your brand and make it easier for customers to find you online and in stores.

Design

The design of your website, logo, and marketing materials should be consistent with your brand identity. Your design should be professional and reflect the quality of your products or services. A good design will help you stand out from your competitors and make a lasting impression on your customers.

Strategy

Your branding strategy should be based on your overall business goals. It should be designed to help you achieve your desired level of brand recognition and customer loyalty. A good branding strategy will include a mix of online and offline marketing tactics, such as search engine optimization, social media marketing, and traditional advertising.

Marketing

Your marketing efforts should be consistent with your branding strategy.

Your goal should be to create a recognizable and trusted brand that customers will want to buy from again and again.

A good marketing campaign will include a mix of online and offline tactics, such as search engine optimization, social media marketing, and traditional advertising.

By following these steps, you can ensure that your brand remains visible and relevant in the ever-changing marketplace.

Implementing a strong branding strategy will help you build a loyal customer base and attract new customers.

If you need help getting started, contact a branding agency or marketing firm. They can help you create a custom branding strategy that meets your specific business goals.

The strategies that you employ to make your brand visible to your target market are critical to its success.

There are many ways to increase brand visibility, and the strategies you choose should be based on your specific goals and objectives. Some common strategies include:

  • Developing a strong social media presence
  • Participating in trade shows and events
  • Developing marketing collateral
  • Engaging in public relations activities
  • Advertising

Each of these strategies can be highly effective in increasing brand visibility.

However, it is important to remember that not all strategies will work for all brands. It is important to choose strategies that are aligned with your overall goals and objectives.

Additionally, it is important to measure the results of your visibility strategies to ensure that they are effective and achieve the desired results.

Make sure your brand is visible on all relevant platforms. This includes your website, social media profiles, youtube, blog posts on other websites, and any other online channels you use to reach customers.

You should also make sure your brand is included in all marketing materials, such as product packaging, advertisements, and email campaigns.

If you have a brick-and-mortar store, make sure your signage is visible and attractive. grow your brand

14. Latest Trends

Google search
Google search

There are a few ways to stay up to date with the latest trends and technologies.

You can subscribe to magazines, follow bloggers or online communities, or attend conferences and trade shows. whichever way you choose, make sure you are constantly learning and keeping up with the latest trends.

We can also use google alerts, google trends, and google search to watch for what’s new in your industry.

Google Alerts

Google Alerts is a free service offered by Google that allows you to track the latest news and information about your chosen topic. You can create alerts for specific keywords or phrases, and Google will send you an email notification whenever new content is published that includes those keywords. This can be a great way to stay up to date on the latest trends in your industry.

Google Trends

Google Trends is a platform offered by Google that allows you to track the popularity of specific keywords and phrases over time. You can use Google Trends to see how often a keyword is searched for, how its popularity has changed over time, and which regions of the world are most interested in that keyword. This can be a valuable tool for tracking the latest trends in your industry.

Google Search

Google Search is a platform offered by Google that allows you to search the internet for information on a variety of topics. You can use Google Search to find articles, websites, and other content about your chosen topic. You can also use Google Search to find contact information, directions, product reviews, and more.

15. Fresh Content

Write creating fresh content
Write creating fresh content

It is important to keep your content fresh and engaging in order to grow an online brand. This can be done by using keywords that will attract attention, being creative and interesting with your writing, and keeping up with current trends.

Some tips to keep your content fresh and engaging are as follows:

  • Use keywords that will attract attention: This can be done by using relevant keywords in your headlines and throughout your content. Doing this will help your content show up in search engines, which will help grow your online brand.
  • Be creative and interesting with your writing: This means writing in a way that will captivate your audience and make them want to come back for more. Be creative with your headlines, use images and videos, and tell stories that will resonate with your readers.
  • Keep up with current trends: This can be done by following industry news, blogs, and social media accounts. Staying up-to-date with current trends will help you create content that is relevant and interesting to your audience.

By following these tips, you can grow your online brand by creating fresh and engaging content.

16. Team Building

Team Building
Team Building

Building a strong team of marketing professionals is essential for any business that wants to grow its online presence.

By taking the time to create a strong brand voice, businesses can set themselves apart from the competition and create loyalty among their customers.

Some tips to build a strong marketing team are as follows:

  • Hire the right people: This means hiring people with the skills and experience that will contribute to your team’s success. It is also important to hire people who are a good fit for your company’s culture.
  • Offer ongoing training: This can be done by providing training opportunities on a regular basis. This will help your team stay up-to-date on the latest trends and technologies.
  • Create a culture that encourages risk-taking: This means creating an environment where it is safe to try new things. Encourage your team to experiment and come up with new ideas.

Hiring the right people is essential, but it’s only the beginning.

Offering ongoing training and creating a culture that encourages risk-taking and trying new things are also key to building a strong team of marketing professionals.

By following these tips, you can build a strong team of marketing professionals.

17. Marketing ROI

Marketing ROI & Budgeting
Marketing ROI & Budgeting

The return on investment (ROI) from marketing campaigns can be one of the most important metrics for evaluating the success of your brand-building efforts.

After all, what’s the point of spending money on marketing if it doesn’t result in more sales or leads?

There are a number of different ways to calculate ROI, but the most important thing is to make sure you’re tracking the right data.

This means looking at both the top-line numbers (sales, leads, website traffic) and the bottom-line impact (profitability).

Here are a few tips for tracking marketing ROI:

  • Set realistic goals. It’s important to have realistic expectations for what your marketing campaign will achieve. If you’re expecting a 10% increase in sales, you’re more likely to be disappointed than if you’re aiming for a 2% increase.
  • Track leads and conversions. Make sure you’re tracking not just the number of leads generated by your campaign, but also how many of those leads convert into customers. This will give you a better idea of the real ROI from your marketing efforts.
  • Use multiple channels. Don’t just focus on one type of marketing channel (e.g. paid search) – use a mix of different channels to reach your target audience. This will help you track which channels are performing the best and adjust your budget accordingly.
  • Use multiple metrics. In addition to sales and leads, there are a number of other important metrics to track, including brand awareness, website traffic, and social media engagement. By tracking a variety of metrics, you’ll get a better understanding of which marketing activities are driving the most results.
  • Make data-driven decisions. Don’t just rely on your gut feeling – base your marketing decisions on data and analytics. This will help you allocate your budget more effectively and make sure you’re getting the most bang for your buck.

By tracking the right data and using it to make informed decisions, you can ensure that your brand-building efforts are driving real results. And that’s the best way to maximize your ROI.

18. Learn to adapt

No brand can stay the same forever and expect to remain successful. As the world changes, so too must brands in order to keep up with the times. This means being willing to adapt to new trends, technologies, and customer needs.

Of course, brand evolution starts with having a strong foundation to begin with. A brand that is built on a strong set of values and a clear mission will be better equipped to adapt to change than one that is not. But even the best brands need to continue growing and evolving over time.

That’s why it’s important to always be on the lookout for new opportunities to grow your brand. This means keeping an eye on your competitors and the latest trends. By doing so, you can develop new products, offers, campaigns, and services that target your customer base.

So don’t be afraid of change. Embrace it and use it to your advantage. With a little bit of effort, you can ensure that your brand continues to thrive for years to come.

19. Open Mind & Positive Attitude

"One small positive thought in the morning can change your whole day"
“One small positive thought in the morning can change your whole day”

The ability to maintain an open mind and a positive attitude is key to continued growth. Here are some strategies for keeping an open mind:

  • Be curious about the world around you and look for new perspectives
  • Try new things regularly, even if they seem outside of your comfort zone
  • Seek out feedback from others and be willing to change your opinion
  • Be open to different interpretations of events and situations

Maintaining a positive attitude can be challenging, but it’s important to remember that your outlook on life affects your ability to grow. strategies for staying positive include:

  • Focusing on the good, even when times are tough
  • Practicing gratitude regularly
  • Being mindful of your self-talk and making sure it’s positive
  • Seeking out positive people and situations
  • Celebrating your accomplishments, big and small

If you can keep an open mind and a positive attitude, you’ll be well on your way to continued growth!

FAQ – Frequently Asked Questions

What makes a brand grow?

There are four strategies that can help a brand grow:

  • line extension,
  • brand extension,
  • new brand strategy, and
  • flanker/fight brand strategy

What is a line extension?

A line extension is when a company takes an existing product and creates a new variation of it. For example, if there was a successful shampoo called “Happy Head,” the company might create a line extension by creating a new version of the shampoo called “Happy Head 2.0.”

What is a brand extension?

A brand extension is when a company takes an existing product and creates a new product that is related to the original. For example, if there was a successful shampoo called “Happy Head,” the company might create a new product line that includes conditioner, hair styling products, and so on.

What is a new brand strategy?

A new brand strategy is when a company creates a completely new brand. This is usually done when the company wants to enter a new market or product category. For example, if a company that makes shampoo wants to enter the market for hair color, it would create a new brand.

What is a flanker/fight brand strategy?

A flanker or fight brand strategy is when a company creates a new brand that is similar to an existing brand in order to compete directly with it. For example, if there was a shampoo called “Happy Head” and another shampoo called “Bubbly Head,” the company might create a new shampoo called “Bubbly Head 2.0” in order to compete directly with “Bubbly Head.”

What is a brand voice?

The brand voice is an integral part of any online business. It’s what makes a company unique and helps it stand out from the competition. A strong brand voice can help a business attract and retain customers, build trust, and create loyalty. But what exactly is brand voice, and how can a business create one?

Brand voice is the personality of a brand. It’s the way a brand speaks and communicates with its audience. A brand voice should be consistent across all channels, from the website and social media to email marketing and customer service.

Creating a strong brand voice requires careful planning and execution. businesses must first define their target audience and then craft messaging that resonates with that audience. It’s also important to be consistent in how the brand voice is used across all channels.

Once a brand voice is established, it’s important to maintain it over time. This means regularly reviewing the brand voice and making sure it remains relevant and consistent with the brand’s goals.

What kind of metrics and KPIs are good for growing a brand?

There is no one answer to this question, as the best metrics and KPIs will vary depending on your brand’s specific goals and objectives.

However, some important metrics and KPIs to consider when growing a brand include brand awareness, website traffic, social media engagement, and sales or leads generated.

By tracking these key metrics, you’ll be able to see what’s working well and adjust your strategy accordingly.

What Social Media Analytics can I use for growing my brand?

Social media analytics tools like Sprout Social and Hootsuite Insights can help you track your performance and adjust your strategy accordingly.

Some important metrics to track include brand mentions, reach, engagement, and click-through rate.

By tracking these metrics, you’ll be able to see what’s working well and adjust your strategy accordingly.

Similar Posts