Marketing Attribution: Benefits, Models, and Best Practices (2023)

Marketing Attribution: Benefits, Models, and Best Practices (2023)

As an online marketer, you know that attribution is key to understanding how well your marketing campaigns perform. So why is it so important? Attribution is a lead scoring system that determines credit for a sale, conversion, or other engagement targets to each marketing activity. There are many ways to attribute sales and conversions, each…

What is Email Marketing: Benefits, Tips & Get Started (2023)

What is Email Marketing: Benefits, Tips & Get Started (2023)

Email marketing is a form of digital marketing that involves sending commercial messages to a group of people via email. It is one of the most effective forms of digital marketing and can be used to promote a wide variety of products and services. In this blog post, we will discuss what email marketing is,…