Hyros? AnyTrack? or Wicked Reports? Complete breakdown Video Review.

Hyros? AnyTrack? or Wicked Reports? Complete breakdown & review.

Hyros vs Anytrack vs Wicked Reports: Key Insights

Comparison and breakdown of Wicked Reports, AnyTrack, and Hyros

  • πŸ’° “I made a million dollars with this ad framework.”
  • πŸ”„ The speaker will provide a transparent breakdown of the differences between Wicked Reports, AnyTrack, and Hyros, based on their experience and client feedback.
  • πŸ’‘ An attribution tool brings a singular source of truth, eliminating overlaps in reported conversions and changing the way people think about their data.
  • πŸ’° AnyTrack is a more affordable entry-level software compared to Wicked Reports or Hyros, making it a good starting point for those not ready to invest in the higher-priced options.
  • πŸ’‘ Understanding the unbiased source of truth in tracking is crucial to avoid killing off strategies that are actually working for you.
  • πŸ“Š The ability to track the number of clicks it took before a person bought can provide valuable insights into the effectiveness of different marketing channels.
  • πŸ•’ The Chrome extension in Hyros allows for direct access to ad level data, providing a faster and more efficient way to optimize ads.
  • πŸ“Š The ability to sync data in real-time and make day-of decisions in the ad account is crucial for effective marketing strategies.

Impact of iOS changes on Facebook tracking and CPA

  • πŸ“Š The impact of iOS changes on Facebook’s ability to track conversions has led to a significant increase in CPA and a shift in reported sales to indirect or organic categories.
  • πŸ“ˆ Despite rising CAC due to conversion rate optimization, the ROAS is increasing as the AOV is also increasing.
  • πŸ’° “You’re losing way more than three to four hundred dollars in Revenue by not having this implemented into your the way that you’re buying ads every day.”

Hyros vs Anytrack vs Wicked Reports: Summary

Having an attribution tool is crucial for effective marketing strategies and can significantly impact revenue and return on ad spend.

  • 00:00 πŸ” Use indirect messaging and separate ad accounts to ensure compliance with Facebook policies, focus on solution-driven messaging for health and wellness offers, and consider using attribution tools like Wicked Reports, AnyTrack, and Hyros for tracking and reporting.
    • The speaker is hesitant to launch new ads on Facebook due to previous disapprovals for unsafe substances, and is considering using a separate ad account for testing to ensure compliance with messaging and claims.
    • Use indirect messaging in ad copy and landers to avoid compliance issues, request feedback on creative in the loom request channel, consider using a separate ad account and Facebook page, and focus on indirect messaging for health and wellness offers.
    • Use indirect and solution-driven messaging to target the most aware individuals without violating personal attributes policies.
    • Be straightforward and avoid making claims or promises about making a million dollars with ads, as it can lead to account bans and be indirect in your approach.
    • The speaker discusses the use of attribution tools such as Wicked Reports, AnyTrack, and Hyros, and invites questions from viewers about their use of these tools.
    • Comparison and discussion of offline conversion with Zapier and Facebook reporting, and the use of Zapier as a stop gap before investing in an attribution tool.
  • 11:03 πŸ” Attribution tools like Hyros, AnyTrack, and Wicked Reports help track campaign data, but iOS changes have caused issues with Facebook conversions, making it important to use UTMs for accurate reporting.
    • The speaker likes the way Hyros has done custom build outs with utms and Google Data Studio, but is not a fan of custom solutions for marketers who can’t speak Dev, and thinks Eli’s team’s reporting is pretty dope.
    • Third-party attribution tools like AnyTrack, Hyros, and Wicked Reports work off of utms, but since iOS changes, there has been an attribution issue with Facebook losing the ability to put conversions into the appropriate bucket, causing CPA to rise and eliminating overlap in tracking conversions.
    • An attribution tool helps to eliminate overlaps in reported conversions, providing a singular source of truth for tracking campaign and ad level data.
    • AnyTrack is a more affordable entry-level software that may be less accurate than other options, but it’s better to have something than nothing at all.
    • AnyTrack makes it difficult to optimize campaigns specifically, but it provides direct monitoring of clicks into sales, and it’s important to use UTMs for all sources to avoid discrepancies in reporting.
    • Tracking and attribution tools like Hyros, AnyTrack, and Wicked Reports can lead to missed reported conversions and affect the way ads are managed, especially for longer sales cycles.
  • 21:10 πŸ” Wicked Reports has significant tracking issues and may require additional tracking for accurate decision making, especially for non-Shopify platforms.
    • The speaker discusses the use of third-party attribution platforms like AnyTrack, Wicked Reports, and Hyros for tracking and optimizing ad campaigns on Facebook and other advertising platforms.
    • Most tracking platforms are compatible with major players, but Triple Whale is only for Shopify, so if you have a different platform, you may need AnyTrack or Wicked Reports, and custom Ecom Tech stacks may require developer assistance for correct tracking parameters.
    • Wicked Reports has had significant tracking issues, with reported conversions being delayed by 12-24 hours and discrepancies in reported CPA, leading to the need for a separate tracking spreadsheet and making decisions away from Wicked reports.
    • The speaker discusses the use of Wicked Reports to track Facebook ad performance and the importance of implementing last click attribution to accurately measure the impact of different marketing channels.
    • Wicked Reports provides in-platform dashboard for campaign, ad set, and ad performance, but additional tracking is needed for accurate decision making.
    • The speaker discusses fluctuations in performance metrics from August 4th to August 20th, with a noticeable drop in performance followed by a gradual recovery.
  • 32:40 πŸ” Wicked Reports and Hyros provide valuable data for analyzing ad performance and conversion attribution, but it’s important to be patient and use unbiased sources of truth for tracking multiple platforms.
    • Wicked Reports allows you to analyze campaign and ad set level data, but there is a delay in seeing ad performance and it’s important to be patient when judging and adjusting ads.
    • The speaker helped Irwin realize that he had been hitting his target MER and that turning off winning ads based on Wicked Reports’ CPA recommendations was causing a decline in sales.
    • Irwin’s CAC for last click attribution for Facebook was actually $100, not $60, leading to incorrect decisions based on old reporting methods, but now with top of funnel traffic from Facebook, his CPA was actually $60 all along.
    • Wicked Reports and Hyros both use a last-click or linear model for conversion attribution, with Wicked Reports having a 24-hour delay in reported conversions and difficulty with offline conversions.
    • The speaker discusses the importance of looking at data in a holistic way and using an unbiased source of truth for tracking multiple platforms.
    • Google Analytics is not effective for tracking cross-channel attribution and may miss a significant amount of conversions, especially from Facebook, so other tools like Wicked Reports may be more useful.
  • 42:05 πŸ” Using Target ROAS bidding strategy for successful ad delivery, comparing and reviewing Wicked Reports, Hyros, and AnyTrack for tracking and reporting, with a shift in conversions from Facebook to Google and a rise in cost of customer acquisition due to conversion rate optimization.
    • Scaling campaigns with multiple winning ads and best audiences, using Target ROAS bidding strategy for successful ad delivery.
    • The account may show red numbers, but the client is happy with the significant scaling and hitting the target, despite running the account for two years.
    • Context matters when judging and using last click attribution, and it’s important to use UTMs on all platforms to avoid bleed in tracked conversions.
    • The speaker compares and reviews Wicked Reports, Hyros, and AnyTrack, discussing their similarities and differences in reporting models and personal experience with Hyros.
    • The speaker discusses the impact of Facebook and Google on revenue and conversions, noting a shift in conversions from Facebook to Google and a rise in cost of customer acquisition due to conversion rate optimization.
    • Heroes is the only platform with in-platform overlays, allowing for ad level decisions and direct data overlay on campaigns, following the same structure and naming conventions taught in the creative testing method.
  • 49:21 πŸ” Hyros, AnyTrack, or Wicked Reports offer real-time ad optimization and tracking of the entire user journey, with Hyros having a competitive advantage due to its Chrome extension for in-platform decision-making.
    • You can track the entire user journey and see how different channels contributed to the conversion using Hyros, AnyTrack, or Wicked Reports.
    • Hyros allows for real-time ad optimization and live data reporting, unlike Wicked Reports which has a delay in conversion uploads.
    • Data gets synced quickly, allowing for real-time decision making, and a roll-up view of customer journeys based on averages or highest paths to purchase is preferred.
    • Different reporting tools like Hyros, AnyTrack, and Wicked Reports offer various levels of reporting, with Triple Whale and Hyros having a creative report feature that the others do not, making it important to use a consistent creative ID naming convention for accurate ROI data.
    • Attribution tools like Hyros, AnyTrack, and Wicked Reports use UTM, IP address, and email data to track conversions, but ad blockers can create issues, and the competitive advantage of Hyros is its Chrome extension for in-platform decision-making.
    • Implementing tracking tools like Hyros, AnyTrack, or Wicked Reports can significantly impact ad buying decisions and profitability, with the option to include cost of goods for a true view of profitability.
  • 58:50 πŸ” Stick to one source of truth when using third-party attribution tools, focus on consistent decision-making and tracking, and be patient with creative testing before scaling campaigns.
    • Stick to making decisions from one source of truth when implementing a third-party attribution tool.
    • Make decisions based on the same source of truth every time, define the way decisions are made, and track progress consistently, regardless of the tracking tool used.
    • Feedback and questions are welcome, as the speaker shares effective methods for using Hyros and discusses their own experience with the platform.
    • The speaker shares their experience of using different methods to scale up their earnings and the importance of understanding ad reporting and managing everything themselves.
    • Testing multiple ad creatives and angles, using landing pages and Jam Pages on Shopify, but still experiencing fast ad burnout despite extensive testing and effort.
    • The speaker discusses the importance of defining a winning ad and the need for patience in creative testing before scaling campaigns.
  • 01:11:50 πŸ” Stick to a 20-25% budget increase every three days, duplicate successful ad sets for quicker scaling, and use an evergreen strategy to avoid reactive decisions.
    • Focus on one thing first, follow up on Slack, share a Loom video, and discuss anything else before wrapping up.
    • The speaker discusses scaling strategies for Facebook ads, recommending to stick to a 20-25% budget increase every three days and to duplicate successful ad sets for quicker scaling.
    • Duplicate your ad at a higher budget to scale faster, compare results, and avoid cannibalizing successful campaigns, but be cautious of potential increases in CPMS.
    • CBO scaling is more volatile and requires more budget, while single ad scaling is less risky and involves duplicating winning ads.
    • The speaker discusses the use of CBO scales and manual bidding in ad campaigns, and advocates for an evergreen strategy over surfing and hyper scaling to avoid making day of decisions based on incorrect information.
    • The speaker discusses the benefits of an evergreen strategy for easier management and advocates for avoiding micromanaging to prevent reactive decisions.

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