I Tested 19 SEO Tools Video Summary: (Here’s the Best)

Nathan Gotch: I Tested 19 SEO Tools (Here’s the Best)

I Tested 19 SEO Tools: Key Insights

Essential SEO Tools and Platforms

  • πŸ” Google Search Console is essential for tracking performance and technical SEO, providing valuable insights for optimizing websites.
  • πŸ” Google Search Console provides valuable information on manual actions, security issues, and backlinks, making it an extremely powerful tool for SEO analysis.
  • 🌍 Nightwatch is the favorite rank tracking tool because it allows tracking keywords on both national and local levels, providing more specific and targeted data.
  • 🎯 The speaker considers Screaming Frog SEO Spider as one of their favorite tools and uses it daily throughout their SEO career.
  • πŸ’‘ Integrating Google Analytics, Google Search Console, PageSpeed Insights, and link tools is crucial for making educated decisions and improving SEO performance.
  • πŸ“Š Screaming Frog is a powerful SEO tool that offers a wide range of analysis options and could potentially be the focus of an entire training series.

Tools for Analyzing and Optimizing Content

  • πŸ“Š Google PageSpeed Insights is a critical tool for benchmarking core web vital scores and improving website loading speed and user experience.
  • πŸ’‘ The AM Institute Headline tester is a highly recommended tool for content creation, used on a daily basis for optimizing headlines for various platforms such as email, Twitter, and blog posts.
  • πŸ’‘ Your headline is the most important part of any content or page, as 80% of people don’t read past the headline, so it needs to be really good for someone to commit to consuming your content.
  • πŸ’‘ Using the Hemingway tool can significantly improve the readability of your content, making it easier for users to read and understand.
  • πŸ’ͺ Ahrefs allows you to analyze your competitors’ backlinks and use that information to build your own link prospecting database, giving you valuable insights into their SEO strategies.
  • πŸ’ͺ Ahrefs’ link building features make a huge difference in SEO, highly recommended for improving website rankings.

Strategies for Improving Organic Search Traffic

  • πŸ“ˆ Increasing organic CTR can lead to an immediate influx of more organic search traffic, leads, and sales.
  • πŸ“ˆ Increasing the quality of content, optimizing on-page SEO, building topical relevance, and acquiring backlinks are effective strategies to improve the performance of existing keywords and increase organic search traffic.
  • πŸ’‘ Prioritizing keywords based on intent is crucial for increasing rankings and generating qualified leads in SEO.
  • 🧠 Many SEO professionals overlook valuable keywords that don’t have search volume, but targeting these keywords can help build topical relevance and authority, as they are real topics that people are searching for according to Google.
  • πŸ’‘ Optimizing the title tag on search results can improve organic click-through rate (CTR) and quickly grow organic search traffic.

I Tested 19 SEO Tools: Video Summary

The key idea of the video is that utilizing a combination of various SEO tools, such as Google Analytics, Google Search Console, Semrush, Screaming Frog, and others, can greatly improve website optimization and SEO performance.

  • 00:00 πŸ” Google Analytics and Google Search Console are the best SEO tools for tracking performance and technical SEO, including measuring clicks, impressions, CTR, and position on Google, while Nightwatch is a favorite keyword tracking tool that provides volume data and updates daily.
    • The video discusses the best SEO tools, including Google Analytics and Google Search Console, for tracking performance and technical SEO.
    • You can measure performance in terms of total clicks, impressions, average click-through rate, and average position on Google.
    • An increase in organic click-through rate (CTR) can lead to more organic search traffic and ultimately more sales, and you can use data on CTR, position, and keyword rankings to improve SEO performance.
    • Google Search Console allows users to analyze the crawling and indexing of their website, monitor performance in search results and Google News, and assess core web vitals, with the ability to investigate and improve any failing URLs.
    • Google Search Console provides valuable information about a website’s breadcrumbs, site links, manual actions, security issues, and backlinks, making it a powerful tool for SEO.
    • Nightwatch is the speaker’s favorite keyword tracking tool because it allows for tracking keywords on both a national and local level, provides volume data, and updates every 24 hours.
  • 05:44 πŸ” Use Semrush for keyword research, focusing on low hanging fruits and high intent keywords, and utilize tools like Keyword Magic and AlsoAsked.com to find untapped keywords and build topical relevance. Additionally, use Answer the Public and AlsoAsk.com to improve rankings for specific keywords. Lastly, be specific and granular when optimizing keywords and utilize Screaming Frog SEO Spider for website crawling and optimization.
    • Start with Semrush for keyword research by analyzing your existing keywords and focusing on low hanging fruits (keywords ranking from positions two to 15) to improve organic search traffic.
    • Start by sorting keywords by difficulty and prioritize those with higher intent, then use the keyword overview and filters to find relevant and valuable keywords to target.
    • To improve SEO for a specific niche, use the keyword magic tool and AlsoAsked.com to find untapped keywords that have high conversion rates and build topical relevance around your primary topic.
    • To improve rankings for a specific keyword, it is important to build additional assets for topical relevance and authority, and the recommended tools for this are Answer the Public and AlsoAsk.com.
    • When optimizing keywords, it is important to be specific and granular in order to rank easily, build topical relevance, and not focus solely on search volume.
    • Screaming Frog SEO Spider is a versatile tool used for crawling websites, optimizing technical and user experience issues, and improving content on a sitewide basis.
  • 15:14 πŸ” Integrating Google Analytics, Google Search Console, PageSpeed Insights, and a link tool is crucial for informed decisions on pages with poor SEO performance, while using Screaming Frog can analyze and sort HTML pages for indexability and ensuring pages are not more than three clicks deep in crawl depth.
    • Integrating Google Analytics, Google Search Console, PageSpeed Insights, and a link tool is crucial for making informed decisions about pages with poor SEO performance.
    • An SEO tool called Screaming Frog can be used to analyze and sort HTML pages to determine which ones are likely to be indexable.
    • Ensure that pages are not more than three clicks deep in crawl depth, and use the detailed browser extension for technical SEO analysis.
    • You can quickly analyze a website’s title, meta description, URL structure, indexation issues, and heading structure using this SEO tool.
  • 18:59 πŸ” The speaker recommends using a Chrome extension as their go-to SEO tool, emphasizing the importance of Google PageSpeed Insights for website loading speed and user experience, and suggests using the AM Institute Headline tester for creating compelling headlines.
    • The speaker recommends a Chrome extension as their go-to SEO tool, and highlights the importance of Google PageSpeed Insights for benchmarking website loading speed and user experience.
    • The speaker recommends using a tool for optimizing core web vitals and suggests using the AM Institute Headline tester for content creation.
    • Your headline is crucial for attracting readers, as 80% of people don’t read past it, and using a tool to improve it is essential, aiming for a score of 30-40% to be considered a professional copywriter.
    • Adding one word to a headline can increase its emotional appeal and make it more appealing to users scrolling through, and optimizing the title tag in search results is the fastest way to grow organic search traffic.
    • The Hemingway Editor is a highly recommended tool for improving writing efficiency and readability, as it provides suggestions and helps users become better writers by analyzing the readability score and aiming for a grade eight or below.
    • Easy-to-read content is more likely to be consumed by people, regardless of their intelligence level.
  • 25:00 πŸ” Use SEO tools like Hemingway, Grammarly, Surfer, and SERP Analyzer to improve content quality, optimize keywords, analyze backlinks, and enhance website speed for better SEO performance.
    • Eliminate unnecessary adverbs and redundant words to improve the clarity and conciseness of the sentence.
    • Use the Hemingway tool to refine and improve the readability of your content, making it easier for users to read, and it can turn an average writer into an above average writer.
    • Grammarly and Surfer are essential content creation tools for improving SEO performance by enhancing the quality of writing and optimizing content.
    • Use the SERP Analyzer tool to analyze your primary keyword, check for missing common backlinks, focus on authoritative websites, and ensure the word count is appropriate to compete for the keyword.
    • Check the load speed of the website, specifically the time to first bite, and improve it if necessary, while also ensuring the page has the right word count and loads quickly.
    • The key to dominating in SEO is to focus on a specific keyword phrase and optimize for it, prioritizing speed and density.
  • 30:12 πŸ” To improve SEO, analyze competitors’ pages, emulate their topics, find unique angles, and create better content; use Data Miner to scrape Google search results and collect link prospects efficiently; Check My Links finds broken links for improved user experience and link building; Ahrefs is a powerful tool for analyzing competitors’ backlinks and building your own link prospecting database; prioritize obtaining links from domains linking to your competitors but not to you; use the Best buy links section to find internal linking opportunities for new pages.
    • To improve SEO, it is important to analyze competitors’ pages and emulate their topics while also finding unique angles and creating better content.
    • Use the Data Miner browser extension to scrape Google search results and collect link prospects quickly and efficiently, saving time and streamlining the process.
    • The Check My Links plugin is a useful tool for finding broken links on a page, which can improve user experience and be leveraged for link building purposes, while Ahrefs is a critical tool for link building with several features to take advantage of.
    • Ahrefs is a powerful SEO tool that allows you to analyze your competitors’ backlinks and use that information to build your own link prospecting database.
    • Identify the domains that are linking to your competitor but not to you, and make it a priority to obtain links from those domains in order to improve your performance and drive results.
    • The Best buy links section is important for finding internal linking opportunities on pages with existing backlinks to improve the performance and authority of new pages.
  • 37:08 πŸ” Process Street is recommended as a tool for systemizing SEO processes, making campaigns more efficient and effective by providing a standardized process to follow every time.
    • Ahrefs and Sendinblue are recommended as effective link building and outreach tools, with Sendinblue being the preferred tool due to its user interface, but it is not necessary to use an outreach tool.
    • Using an outreach tool can greatly accelerate and organize the link building process, and while there are many options available, Sendinblue is recommended for its affordability and capabilities.
    • Process Street is a tool for systemizing SEO processes, which can make SEO campaigns more efficient and effective by providing a standardized process to follow every time.
    • Every SEO campaign requires a process that includes keyword research, content audit, technical optimization, content optimization, link acquisition, and local SEO, which are ongoing processes that can be broken down into systems and procedures.
    • The speaker discusses a step-by-step checklist for keyword research, emphasizing the importance of having a laid-out process and recommending Process Street as a favorite tool for building systems and procedures.
  • 41:51 πŸ” Process Street and SEOTesting.com are recommended as the best SEO tools for improving website optimization and running tests to track and improve SEO efforts.
    • Knowing the time investment for SEO tasks is important for team members to structure their day, especially for those who are new to the process, and it is helpful to have screenshots and video demonstrations.
    • The speaker demonstrates a process for SEO and offers access to their academy where they refine the process based on feedback from their own agency and hundreds of people.
    • Process Street and SEOTesting.com are recommended as the best SEO tools for improving website optimization and running SEO tests.
    • This tool allows you to run tests and analyze the results to see if your SEO actions are producing results, making it a valuable and efficient way to track and improve your SEO efforts.

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