InVideo vs Wave.video: Best Tool for Social Media Ads?

Creating videos for social media ads can transform your marketing results when you have the right tools. Many marketers struggle to choose between InVideo vs Wave.video, two popular platforms that promise to make video creation simple.

After testing both platforms extensively, we found that each has distinct advantages depending on your specific needs and skill level. InVideo offers more templates and an intuitive interface for beginners, while Wave.video provides better stock media options and more advanced editing capabilities.

This comparison breaks down exactly what you need to know about both platforms to make the right choice for your social media advertising goals in 2025.

Main Thoughts on InVideo vs Wave.video

What Is InVideo?

InVideo makes video creation incredibly simple, even for complete beginners. We’ve seen non-editors create professional ads within minutes using their browser-based platform – no downloads needed.

We can start with their thousands of templates or build from scratch using intuitive drag-and-drop controls that feel natural even to non-technical users.

We recommend InVideo to anyone needing quick social videos without the learning curve. The platform excels when creating content for multiple platforms, with templates pre-formatted for everything from Instagram Stories to YouTube.

Their template-first approach saves us hours of design work when managing multiple campaigns.

See also: InVideo Review for 2025

What Is Wave.video?

Wave.video offers a comprehensive video solution that works entirely in the browser. We appreciate how it combines editing capabilities with live streaming features in one dashboard; perfect when we need both without switching platforms.

You’ll appreciate its familiar timeline-based editor, which feels intuitive if you’ve used any video software before. The standout feature for many teams is its robust brand kit that stores all your logos, colors, and fonts in one place.

We recommend Wave.video when consistent branding matters across multiple campaigns. It helps you maintain visual consistency across all your content, ensuring every video aligns perfectly with your brand guidelines.

Head-to-Head Comparison

Now that we know what each platform offers, let’s compare InVideo and Wave.video across seven key areas that matter most when creating social media ads.

User Interface & Ease of Use

InVideo features a clean, drag-and-drop interface with a side panel for assets and a timeline at the bottom. The workspace feels uncluttered, making it easier for beginners to find their way around without feeling overwhelmed. Most users can create their first video within 15-20 minutes of signing up.

Wave.video takes a slightly different approach with its interface. The dashboard organizes projects into folders, and the editor uses a scene-based approach rather than a traditional timeline.

This works well for short-form content but might feel less intuitive if you’re used to standard video editors. The learning curve is steeper, typically requiring 30-45 minutes to get comfortable.

Both platforms offer helpful tooltips and guided tours, but InVideo edges ahead for absolute beginners. Wave.video, however, provides more screen space for your project and better organization tools once you understand the workflow.

For touchscreen users, InVideo responds better to gestures and has larger, more finger-friendly controls. Wave.video works best with a mouse and keyboard setup.

Basic Editing

InVideo makes basic editing straightforward with its trimming tools and transition effects that work through simple clicks. You can adjust video speed, crop footage, and apply filters without digging through complex menus. Text editing stands out with pre-made text animations that you can apply with one click.

Wave.video handles basic edits differently, focusing on scene-by-scene editing rather than continuous timeline manipulation. Their text editor offers more font options than InVideo, and their cropping tool includes helpful guides for social media dimensions. It excels at quick adjustments to brightness, contrast, and saturation.

Both tools allow you to add music tracks and adjust volume levels for different elements. InVideo includes automatic ducking, which lowers background music when narration plays. Wave.video offers more precise audio controls with its waveform display for timing edits.

For new creators, InVideo requires fewer clicks to accomplish basic edits. Wave.video provides more control but demands more attention to detail and familiarity with video editing concepts.

Templates and Stock Content

InVideo offers over 5,000 templates specifically designed for social media ads, categorized by platform, industry, and marketing goal. The template quality remains consistent across categories, with modern designs that follow current social media trends. Each template includes placeholder text that guides you on what to write.

Wave.video provides around 3,000 templates with a focus on versatility. Their templates tend to be more customizable but sometimes require more work to match your brand. The platform excels with its seasonal content templates, which get updated monthly for upcoming holidays and events.

For stock content, InVideo includes access to over 8 million stock videos and images through partnerships with Shutterstock and Storyblocks. Their search function works well but sometimes returns too many similar results.

Wave.video stands out with its 200 million+ stock library that includes videos, images, and audio tracks. Their AI-powered search helps find exactly what you need, and the platform offers more unique footage that doesn’t look like typical stock content.

Both platforms allow you to upload your own media, but Wave.video handles larger file sizes and more formats. InVideo processes uploads faster and automatically suggests optimal placement within your project.

Video Editing Capabilities

We find InVideo simplifies complex editing through presets and templates. You can add motion effects and transitions without understanding technical concepts like keyframes, making it perfect if you want quick results.

Wave.video gives you more advanced control with its keyframe animation system and masking tools. You can create picture-in-picture effects and blend videos in ways InVideo can’t match.

For color work, InVideo offers simple one-click filters while Wave.video provides professional tools like color wheels and curves that help maintain your brand consistency.

Both handle green screen, but we’ve noticed Wave.video produces cleaner results with difficult footage. Timeline editing also differs: InVideo uses a familiar track-based approach while Wave.video’s scene-based system works better for creating multiple versions of the same content.

Social Media Optimization

InVideo includes preset dimensions for all major social platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn. When you select a format, the platform automatically adjusts your content to fit, highlighting areas that might get cropped.

Wave.video takes social optimization further with platform-specific features. Their TikTok templates include trending sound integration, while their Instagram templates account for optimal text placement in Stories and Reels. It also offers hashtag suggestions based on your content.

Both tools allow one-click resizing between formats, but results vary. InVideo handles text resizing more intelligently, preventing awkward line breaks. Wave.video maintains better image quality during resizing and preserves animations more accurately.

For captions, InVideo offers automatic transcription in 30+ languages with about 90% accuracy. Wave.video’s caption feature includes more styling options and better positioning controls for accessibility.

When it comes to platform-specific optimizations, Wave.video includes more detailed recommendations for each platform’s algorithm preferences. InVideo counters with clearer warnings about potential issues like text-to-image ratios that might trigger Facebook ad rejections.

AI Features

InVideo integrates AI throughout its platform with features like automatic text-to-speech that converts your script into natural-sounding voiceovers in 30+ languages. Their AI script generator helps create ad copy based on your product description, though results often need human editing for brand voice consistency.

Wave.video focuses its AI capabilities on content creation assistance. Their AI scene generator can build entire video sequences based on your text prompt. This feature works especially well for product showcases and testimonial videos.

Both platforms offer AI-powered background removal, but with different strengths. InVideo processes images faster, while Wave.video handles complex backgrounds and hair details more accurately. Neither matches dedicated tools like Remove.bg, but they work well enough for most social media ads.

For content repurposing, InVideo’s AI can extract key points from long videos to create short-form content. Wave.video counters with an AI that analyzes engagement data to suggest optimal video lengths for different platforms.

The most practical AI feature from InVideo is their intelligent resizing, which repositions elements when changing formats. Wave.video’s strongest AI tool is their content recommendation engine that suggests stock footage based on your script and previous choices.

Neither platform has perfected their AI tools, and human oversight remains essential. However, both save time compared to manual editing.

Collaboration Features

InVideo supports team collaboration through shared project libraries and comment features. Team members can leave feedback directly on specific frames, making revisions clearer. It allows 3-10 team members depending on your plan, with clear permission settings for editors and viewers.

Wave.video offers more robust collaboration tools with real-time editing capabilities. Multiple team members can work on different scenes simultaneously, similar to Google Docs for video. Their version history feature tracks all changes and allows you to revert to previous versions if needed.

Both provide brand kit storage for logos, colors, and fonts, but Wave.video allows more detailed brand guidelines with custom templates that lock certain elements. InVideo compensates with simpler sharing options that work better for teams with varying technical skills.

For client approvals, InVideo generates shareable preview links that don’t require accounts to view. Wave.video includes more formal approval workflows where clients can mark specific timestamps with revision requests.

Pricing and Plans: Which One Suits Me?

InVideo structures its pricing around credits and features across five tiers. The free plan includes 10 video minutes weekly with limited exports and an InVideo watermark. For most small businesses, the Plus plan at $28 monthly provides 50 video minutes, 10 credits, and removes watermarks with unlimited exports.

Wave.video offers a simpler pricing structure starting with a free plan that includes 15 minutes of watermarked videos. Their Streamer plan at $16 monthly removes watermarks for videos up to 5 minutes, while the Creator plan at $24 monthly extends video length to 30 minutes and adds access to their full 200M stock library.

For professional needs, InVideo’s Max plan at $50 monthly includes 200 video minutes and more AI features. Wave.video’s Business plan at $48 monthly allows videos up to 2 hours with 60fps quality and shared logins for teams.

The biggest pricing difference appears at the team level. InVideo’s Team plan jumps to $899 monthly with extensive resources, while Wave.video maintains more affordable team access through their Business plan.

For beginners testing the waters, Wave.video’s free plan offers more value with longer videos. For regular content creators, Wave.video’s Creator plan at $24 provides better value than InVideo’s $28 Plus plan, especially considering the larger stock library.

Companies needing advanced AI features will find InVideo’s Generative plan at $100 monthly more suitable, while those prioritizing video quality and length will prefer Wave.video’s Business plan at $48 monthly.

Final Verdict on InVideo vs Wave.video

To recap, InVideo excels for beginners and AI-assisted creation, while Wave.video stands out with its extensive stock library and advanced editing capabilities.

For most social media marketers, Wave.video offers better overall value, especially at the Creator tier. However, if you need AI-generated videos or work with multiple team members, InVideo’s higher-tier plans make more sense.

Check out our other software comparisons and guides from Triple A Review to find the perfect tools for your entire marketing stack!