Supermetrics is the perfect tool for digital marketers who want more insights from their data.

Supermetrics allows you to quickly and easily bring in data from your favourite marketing platforms so you can dive into your numbers and get more insights.

In this Supermetrics review, you will see that you can quickly and easily create reports, data visualizations, and dashboards that give you a clear understanding of how your marketing is performing. You can make data-driven decisions that will help you improve your campaigns and grow your business.

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What is Supermetrics?

Overview

Source: supermetrics.com website
Source: supermetrics.com website

According to Exploding Topics, over 2.5 quintillion bytes worth of data is generated each day. How can you keep your data needs and growth under control?

Supermetrics is a platform that enables businesses to aggregate information from various marketing and sales platforms into one place. This allows companies to track data and analyze it for insights quickly. This platform integrates with multiple platforms, such as Facebook Ads, Google Analytics, and Instagram. With Supermetrics, you can now get a comprehensive view of their marketing and sales data in one place.

The platform also allows businesses to export data into various formats, such as spreadsheets or data visualization tools. This makes it easy for companies to share data with their team or customers. Supermetrics is a valuable tool for companies wanting to make the most of their data.

As a digital marketer, you know the importance of data and marketing attribution. With accurate data, it’s possible to make sound decisions about where to allocate your resources and how to improve your campaigns. This solution is essential for any marketer looking to get the most out of their marketing efforts.

This platform lets you track your website’s performance, social media data, and more in one easy-to-use interface. Supermetrics is an excellent choice for businesses of all sizes with its affordable pricing and wide range of features.

Who founded Supermetrics?

Supermetrics was founded in 2013 by Mikael Thuneberg.

At the time, he was a web analyst and found himself constantly importing CSV files or copying/pasting data from Google Analytics. Frustrated with the process, he created a tool [after Google posted an online contest] that would make collecting data from multiple sources more accessible.

Mikael Thuneberg’s company has grown into a leading provider of marketing data tools, with over 300 employees and three offices worldwide.

Who uses Supermetrics?

Supermetrics is a data automation company that helps users move data from popular marketing channels to destinations like Google Sheets, Excel, BI tools, data warehouses, and data lakes.

They have over 17,000 customers in over 120 countries. 15% of global online ad spend is reported through their products.

What are some benefits of using Supermetrics?

Supermetrics makes data analytics easy and fast. It collects data from many sources, making it an excellent tool for data-driven businesses.

Some of their benefits to users are the following:

  • User-friendly and customizable, making collecting data from various platforms easy.
  • Data Capture: Automatically capture all information via APIs to calculate and build relevant KPIs
  • Comprehensive reports allow you to visualize your digital marketing activities quickly.
  • Real-time data so you can make timely decisions about your marketing campaigns.
  • Ready-made dashboards and report templates so you can quickly get started with data analysis.
  • Support for many Data Sources: integrations with tools like Google Ads, Google Analytics, Facebook Ads, and Linkedin Ads allow information to flow from those platforms directly into a single Google Sheet.
  • Visualizations: Use Google Sheets or Excel to create reports, graphs, and tables to deliver detailed marketing reporting with graphs and charts tables to customers.
  • Save Time: remove manual work and automate tasks to produce centralized dashboards.
  • Pricing flexibility: there are standard and customized plans for companies and agencies

Supermetrics Products

Supermetrics for Data Studio

Source: supermetrics.com Google Data Studio template
Source: supermetrics.com Google Data Studio template

Overview

Supermetrics for Data Studio is a data connector that allows you to bring data from various marketing and sales platforms into Google Data Studio for interactive cross-channel reports.

With over 90 integrations to choose from, Supermetrics makes it easy to get your data into Google Data Studio for quick and easy reporting.

Supermetrics also offers a variety of templates that you can use to get started quickly with data visualization in Google Data Studio.

Key Features

The Google Data Studio has many features for digital marketers:

  • 90+ integrations to sales and marketing platforms
  • Dashboards with Data Visualizations
  • Automate your data transfers
  • BigQuery connector to pull unlimited data
  • Lots of Templates to build your custom dashboards
Supermetrics Google Dat Studio offer to build cross-channel dashboards

Supermetrics for Google Sheets

Source: supermetrics.com Google Sheets Dashboard Template
Source: supermetrics.com Google Sheets Dashboard Template

Overview

Google Sheets is a cloud-based spreadsheet application offered by Google. It enables users to create and edit spreadsheets online using various features such as formulas, charts, and filters. Sheets also integrate with other Google services, such as Gmail and Docs, making collaboration easy.

The Google Sheets product is a data connector that easily transfers marketing information to Sheets for further analysis.

With this connector, you can set up scheduled refreshes to keep your data current without ever leaving the Google Sheet interface.

Key Features

The Google Sheets product has many features for data-hungry projects:

  • Sidebar to pull in data
  • Lots of connectors to pull marketing data from Facebook & Instagram Ads, Google Ads, Google Analytics, HubSpot, LinkedIn Ads, YouTube and more
  • Automation to refresh data based on an hourly/daily/weekly schedule

Supermetrics for Excel

Source: supermetrics.com Excel Dashboard Template
Source: supermetrics.com Excel Dashboard Template

Overview

Supermetrics for Excel is a powerful tool that allows you to quickly and easily move marketing data into an Excel spreadsheet.

With this tool, you can pull in data from your favorite marketing platforms, including Google Analytics, Facebook Ads, Twitter, and more.

This makes it easy to get all of your marketing data in one place so that you can quickly analyze it and make decisions based on your findings.

Key Features

The Excel product has many features for your marketing data:

  • Excel Sidebar to move in a data source
  • Excel Connectors to integrate with your marketing and advertising platforms
  • Automation for scheduled updates

Supermetrics Uploader

Supermetrics.com Uploader showing data flow between platforms
Supermetrics.com Uploader showing data flow between platforms

Overview

Uploader automatically transfers data from your favourite advertising networks straight into Google Analytics.

This is helpful for marketing reporting, as it makes it easy to get all your information in one place.

The Uploader makes getting data from various sources easy, so you can always have the most accurate marketing information possible.

Key Features

The Uploader product has features that will benefit any digital marketer:

  • Automatic Uploads
  • Upload Scheduler
  • Track your Ad ROI
  • Consolidates ad spend data
  • Integration for many advertising platforms

Supermetrics API

Source: supermetics.com blog on API product
Source: supermetics.com blog on API product

Overview

The API product makes it easy to get your marketing and advertising information into the reporting, analytics, and business intelligence tools you need.

With source-specific connectors, you don’t have to worry about setting up complex integrations yourself.

The connectors automatically pull data from the sources by utilizing data schemas. A schema is a set of queries that extract specific fields from the start.

With the API, you can build a query with the metrics and dimensions you want to pull after connecting your sources.

Queries built with the API transfer your data to reporting tools, warehouses filled with information, and custom-built solutions. All without needing intensive integration or excessive scripting.

The API makes all this possible implementation takes only a few clicks.

Key Features

There are lots of features with API:

  • Asynchronous queries for longer data requests
  • Query settings to alter your query requests
  • Data pivots to split data by type
  • Comparison by date range: compare query results from one date range to another.
  • Fixed dates or Relative dates
  • Results pagination to work with large amounts of data
  • Many output formats are supported
  • Transformations using Shopify’s liquid filter syntax
  • Short URLs to share access to data from queries

Supermetrics for BigQuery

Source: Google Bigquery website
Source: Google Bigquery website

Overview

Google’s BigQuery is a powerful data analysis tool that allows you to quickly and easily query massive datasets. BigQuery is a part of the Google Cloud Platform and integrates with many other Google products, making it easy to get started.

The BigQuery product helps you quickly transfer information from various sources into Google BigQuery.

With BigQuery, you can build dashboards in your favourite BI tools or Google Data Studio with our native connector.

To get started with BigQuery, you will need to do the following:

  1. Find the connectors you need in Google’s Cloud Platform Marketplace
  2. Connect, authenticate, and set up transfers using your sources into BigQuery
  3. You can then build dashboards using Business Intelligence tools or Google Data Studio with BigQuery’s native connector.

Key Features

  • Over 70 connectors, so you can work with almost any data source
  • Consolidate information from your sales and marketing channels
  • Use BI to visualize and review your performance metrics
  • Access to all your historical data

Supermetrics for Snowflake

Source: Snowflake website
Source: Snowflake website

Overview

Snowflake is a unique product that has gained much popularity in recent years. It is a data warehouse that is designed for the cloud, and it offers a lot of advantages over traditional data warehouses.

Snowflake is incredibly scalable, so it can quickly handle large amounts of data. It is also straightforward to use, making it an excellent choice for companies new to data warehousing.

Snowflake offers a lot of cloud storage and computing power to organizations.

The Snowflake product makes it easy for marketers to transfer marketing data into Snowflake, a data warehouse platform. You can automate your data transfers and save time and effort with just a few clicks.

Key Features

Source: supermetrics.com YouTube video showing the Snokflake platform
Source: supermetrics.com YouTube video showing the Snowflake platform

Snowflake has many features to support your teams:

  • Automation of information transfers
  • Historical data to compare current to past performance
  • Custom schemas
  • Google Data Studio connector
  • Over 50 connectors

Supermetrics for Azure Synapse

Source: Microsoft Azure Synapse Analytics website
Source: Microsoft Azure Synapse Analytics website

Overview

Microsoft’s Azure Synapse is a cloud-based data warehouse service offered by Microsoft. It is designed to make it easy for businesses to store and analyze large amounts of data.

Supermetrics’ Azure Synapse product is a data integration solution that allows users to connect information from platforms such as Adobe Analytics, Facebook, Google Ads, and Twitter to Azure Synapse or Azure Storage Container with just a few clicks.

Using their automated data pipelines, you can test out their SaaS offering and then purchase it each year for a set price. In each integration, some schemas cover popular metrics and dimensions so that you don’t have to start from scratch.

Key Features

Azure Synapse product has many features available:

  • Manage your custom schemas
  • Move all your marketing information into Azure Synapse Analytics or Azure Storage
  • Automation of data transfers
  • Access to all historical information

Supermetrics for Azure SQL Database

Source: Microsoft Azure SQL database website
Source: Microsoft Azure SQL database website

Overview

Microsoft’s Azure SQL Database is a cloud-based relational database service from Microsoft. It is designed for developers who need a reliable, secure and scalable database for their applications. Azure SQL Database offers built-in intelligence that learns app patterns and adapts to help you achieve more with less effort. You can also use it to power your applications using Azure Functions.

The Supermetrics’ Azure SQL database product is a data pipeline that makes it easy to transfer marketing information to its database. This service will remove the headache of manual maintenance so you can focus on your business goals.

This product is not only user-friendly but also equipped with a variety of connectors to make data migration a breeze. In addition, you can automate the entire process to

save yourself valuable time.

Key Features

Azure SQL database product has many features that can be helpful for digital marketers:

  • Manage your custom schemas
  • Move all your marketing information into Azure SQL database or Azure Storage
  • Automation of data transfers
  • Access to all historical information

Supermetrics for Amazon RedShift

Source: Amazon Redshift website
Source: Amazon Redshift website

Overview

RedShift is a petabyte-scale data warehouse service offered by Amazon. Using standard SQL, enables customers to analyze large amounts of data in near real-time. RedShift is built on Amazon’s massively scalable storage infrastructure, the Elastic Compute Cloud (EC2), and the Relational Database Service (RDS).

RedShift is well suited for organizations that want to analyze large volumes of data for BI and reporting purposes or for applications that require fast query performance. It can handle batch and interactive workloads and scale to accommodate growing data volumes.

One of the key benefits of RedShift is that it’s easy to use. Customers can get started quickly using the built-in command line interface (CLI) or the Amazon Web Services (AWS) management console. RedShift also supports popular BI and reporting tools, such as Tableau and Cognos, making it easy to get started with data analysis.

Supermetric’s Amazon Redshift product is a connector to transfer marketing information to Redshift for further analysis quickly.

Key Features

The main features of this product are the following:

  • Connect Redshift to powerful Business Intelligence (BI) tools
  • Manage your custom schemas
  • Cross-Channel analysis of historical information

Supermetrics for Amazon S3

Source: Amazon AWS website
Source: Amazon AWS website

Overview

Amazon S3 is a cloud storage service that provides individuals, businesses, and government organizations with secure, durable, and low-cost storage.

It’s an excellent solution for storing large files that don’t need to be accessed frequently. Amazon S3 also makes it easy to back up your data and allows you to share files with others easily.

This connector allows you to easily connect to your Amazon S3 account and transfer marketing information into your AWS S3 bucket instance.

Key Features

The main features of the Amazon S3 connector are the following:

  • Store all your marketing information in your Amazon S3 bucket destination
  • No scripting is required. Just connect and transfer
  • Customize pre-configured schemas

Supermetrics for Azure Storage

Source: Microsoft Azure Storage website
Source: Microsoft Azure Storage website

Overview

Microsoft Azure Storage is a cloud storage service that provides individuals, businesses, and government organizations with secure, durable, and low-cost storage.

It’s an excellent solution for storing large files that don’t need to be accessed frequently. Azure Storage also makes it easy to back up your data and allows you to share files with others easily.

With this type of connector, you can easily connect to your Azure storage account and transfer marketing information into Microsoft’s secure cloud storage.

Supermetrics for Azure Storage is a cloud-based reporting and dashboarding tool that enables users to easily create reports and dashboards from their data stored in Microsoft Azure Storage. With Supermetrics, you can quickly get insights into your data, monitor key performance indicators, and make better decisions for your business.

Key Features

The main features of the Azure Storage connector are the following:

  • Store all your marketing information in your Azure Storage cloud
  • No scripting is required. Just connect and transfer
  • Customize pre-configured schemas

Supermetrics for Google Cloud Storage

Source: Google Cloud Storage website
Source: Google Cloud Storage website

Overview

Google Cloud Storage (GCS) is a service that allows you to store information in the cloud. You can use Cloud Storage to store and serve files and back up and restore your data. Google Apps Scripts and some applications on Google Play also use Cloud Storage.

The Google Cloud Storage connector allows you to connect your Supermetrics account with Google Cloud Storage easily.

This connector allows you to quickly and easily import data into GCS. With this connector, you can have all your information in one place for easy analysis and reporting.

Key Features

The main features of the Google Cloud Storage connector are the following:

  • Store all your marketing information in your Google Cloud Storage
  • No scripting is required. Just connect and transfer
  • Customize pre-configured schemas

Supermetrics for Google AlloyDB

Source: Google AlloyDB website
Source: Google AlloyDB website

Overview

Google’s AlloyDB is a fully-managed, PostgreSQL-compatible database service for demanding transactional and analytical workloads.

PostgresSQL is an open-source relational database that powers web, mobile, analytics, and geospatial workloads.

The AlloyDB connector is a powerful tool that allows you to easily pull data from AlloyDB into Supermetrics for further analysis and reporting. The connector can pull data from any database table or view and supports real-time and historical data pulls.

Key Features

The main features of the AlloyDB connector are the following:

  • Store all your marketing information and analytics in the Google ecosystem
  • Custom schemas
  • Automate your transfers

Dashboards and Templates

Source: supermetrics.com template gallery offering free reporting templates and dashboards
Source: supermetrics.com template gallery

Overview

Once you connect a data source, there are many templates and dashboards available for reporting, tracking, and analytics:

Key Features

  • Marketing Reporting Templates for Google Sheets, Data Studio, and Microsoft Excel
  • Dashboard Templates for Data Studio
  • Reporting Templates for Google Sheets, and Microsoft Excel

Pricing

Reporting and Analytics

Source: supermetrics.com pricing page showing 4 plans: Essential, Core, Super, and Enterprise.
Source: supermetrics.com pricing page

Supermetrics offers 4 pricing plans based on the number of data sources that you need:

  • Essential Plan at USD $99/mo for 10 data sources
  • Core Plan at USD $239/mo for 25 data sources
  • Super Plan at USD $579/mo for 60 data sources
  • Enterprise Plan for access to all data sources including premium ones. Contact their sales team and ask for a quote on this plan.

There is also a free 14-day trial available for products like Google Sheets and Excel, Uploader, Data Studio, API, Snowflake, and more.

Build Cross-Channel Dashboards offer

Data Integration

Source: supermetrics.com pricing quote page for Azure Synapse
Source: supermetrics.com pricing quote page

You will need to contact the Sales team for all the data integration products to get a quote.

Pros and Cons

Advantages

These are some of the advantages of the platform:

  • Connector Support: Lots e of connectors and reporting options, making it a powerful tool for data analysis and reporting.
  • Ease of Use: The connectors are easy to use, and the reporting features are user-friendly and customizable.
  • Free Trial: Offers a free trial so you can try out the product before you buy it.

Disadvantages

Supermetrics is a robust and powerful platform, but there are some disadvantages to using it:

  • Price: The prices for certain products can be high compared to other data analysis platforms.
  • Connector Support: While many connectors exist, some users have mentioned the lack of support for specific connectors.
  • Learning Curve: While the reporting features are user-friendly and customizable, some have found the platform challenging to use.

Conclusion

Supermetrics is a robust and powerful reporting platform that digital marketers can use to push and pull data from various sources for further analysis and reporting.

The platform is user-friendly and customizable, with a wide range of connectors available. There is also a free trial available to try out the product before buying it.

Clients like their customer support. Their products have high ratings across all the review sites, like Capterra and Trustradius.

FAQ – Frequently Asked Questions

Does Supermetrics offer user support?

Yes, support is available through its customer service team, a knowledge base on the website, social media, and videos.

Is there a free trial available for Supermetrics?

Yes, there is a 14-day free trial available for most products.

Can I customize my reports with Supermetrics?

Users can customize their reports for all your marketing data by adding additional metrics and dimensions according to their company’s needs. Many reporting templates and dashboards are also available for free to help you get up and running.

Does Supermetrics offer user training?

Yes, user training is available through tutorials and webinars. Additionally, the customer service team is available to answer any user questions.

Are there user guides available for Supermetrics?

Yes, user guides on the website provide step-by-step instructions to help users get started with the platform. Additionally, videos and webinars are also available.

Do any email platforms integrate with Supermetrics?

There are several email platforms that integrate with Supermetrics such as Klaviyo, Mailchimp, and ActiveCampaign.

Unfortunately, popular platforms like Constant Contact, AWeber do not currently connect with Supermetrics.

Is there any SuperMetrics ahrefs integration?

Yes there is a SuperMetrics ahrefs connector that supports 51 metrics and 48 dimensions. All your ahrefs data can be pushed to Google Sheets, Microsoft Excel, BigQuery, Google Cloud Storage, Amazon S3, Snowflake, Azure Storage and more. Ahrefs is a comprehensive SEO toolset for growing traffic, monitoring backlinks, and optimizing websites.

Are there any Supermetrics alternatives?

Triple Whale is a leading content in the attribution marketing and ad tracking space.

There are several alternatives available: 9 Best Marketing Attribution Software (2023)

I want to improve my content for better conversion, any tools you recommend?

There are many AI writing tools like Jasper, Copy AI, Rytr, and more.

Red our Best Jasper AI Alternatives article for more info.

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