Many marketers believe that video content is merely an added benefit to their strategy. They see it as something that might boost engagement but isn’t essential to their marketing plans.
However, the numbers tell a different story. Video marketing stats consistently show that companies without strong video strategies are falling behind competitors and missing significant opportunities to connect with their audience.
Our research into the latest video marketing statistics reveals that, by 2025, video is no longer just important—it’s critical for business growth. These 25 data points will show you exactly why video deserves the largest share of your marketing budget and how you can use this knowledge to create more effective campaigns.
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1. 89% of Businesses Use Video as a Marketing Tool in 2025
According to Wyzowl’s State of Video Marketing 2025 report, 89% of businesses now use video as a marketing tool. While this represents a slight decrease from the peak of 91% in 2023-2024, it still shows overwhelming adoption across industries.
The small decline may reflect businesses becoming more strategic with their video investments rather than producing content for every channel.
2. 95% of Marketers Consider Video a Key Part of Their Strategy
In 2025, video marketing remains essential, with 95% of marketers acknowledging its importance for engagement and conversions. This reflects a steady rise from 88% in 2024, signaling its dominance in digital strategies.
Brands leverage video for storytelling, product demos, and social media campaigns, as it drives higher ROI than static content. The shift underscores the need for businesses to prioritize video or risk falling behind competitors.
3. Videos Increase Conversion Rates by 86% on Landing Pages
Research from Wyzowl shows that including videos on landing pages can boost conversion rates by up to 86% compared to pages without video. This dramatic improvement occurs because videos build trust quickly, demonstrate products effectively, and keep visitors on your page longer. For e-commerce sites, this translates directly to higher sales numbers.
4. 81% of Marketers Say Video Has Directly Increased Sales
According to HubSpot’s 2025 Video Marketing Statistics report, 81% of marketers confirm that video marketing has directly helped them increase sales. This represents a 7% increase from 2023 figures. The data shows that consumers are increasingly making purchasing decisions after watching product videos, demonstrations, and testimonials.
5. 75% of All Video Content Is Watched on Mobile Devices
Mobile viewing dominates video consumption habits in 2025, with 75% of all video content now watched on smartphones and tablets.
This trend continues to grow as screen quality improves and 5G access expands. Smart marketers are optimizing their videos specifically for mobile viewing with vertical formats and mobile-friendly features.
6. The Average Person Watches 17 Hours of Online Video Weekly
Data from The Social Shepherd’s 2025 report shows the average person now spends 17 hours per week watching online videos. This represents nearly 2.5 hours daily and continues the upward trend from previous years. For marketers, this means more opportunities to reach your audience through video content across multiple platforms.
7. Short-Form Videos Under 60 Seconds Have the Highest ROI
According to Keywords Everywhere’s 2024 research, 39% of marketers report that videos between 30 and 60 seconds deliver the best return on investment. This represents a significant shift toward shorter content that respects viewers’ time constraints.
For maximum engagement, aim to deliver your core message within the first 10 seconds.
8. 69% of Consumers Prefer to Learn About Products Through Video
According to Lemonlight’s 2025 Video Marketing Statistics report, 69% of consumers now prefer watching videos to learn about products or services rather than reading text or viewing images.
This preference spans all age demographics, though it’s strongest among millennials and Gen Z. Businesses that fail to include product videos are missing a critical opportunity to educate potential customers.
9. Websites With Videos Keep Visitors Longer
According to Wyzowl, 84% of video marketers say video has helped keep visitors on their website longer. This extended dwell time significantly improves SEO rankings and gives you more opportunity to convert visitors.
The effect is particularly strong when videos appear above the fold on landing pages and home pages.
10. LinkedIn Video Viewing Increased 36% Year Over Year
LinkedIn’s 2025 marketing data shows that video viewing on the platform has increased by 36% year over year. This significant growth highlights LinkedIn’s emergence as a video-first platform, especially for B2B marketers.
Companies using LinkedIn for video marketing report higher lead quality and better engagement rates compared to other professional networking strategies.
11. YouTube Remains the Top Platform with 90% of Video Marketers Using It
According to Teleprompter.com’s 2025 report, approximately 90% of video marketers continue to use YouTube as their primary video platform. Despite competition from TikTok and Instagram Reels, YouTube maintains its dominance due to its superior search visibility, longer content formats, and ability to reach users across all demographics.
12. 1 in 4 Gen Zers Have Bought a Product Because of a Silent Video
Silent videos—optimized for mute-scrolling—drive 35% higher completion rates on Instagram and TikTok, as 85% of mobile users watch without sound. Brands are ditching voiceovers for bold text overlays (e.g., “This $5 tool saved my business”) to capture attention quickly.
These videos are also cheaper to produce than traditional formats, making them ideal for cost-conscious marketers.
13. Vertical Videos Generate 58% More Engagement Than Horizontal Videos
According to Zebracat’s 2025 video marketing research, vertical videos now generate 58% more engagement on mobile devices than horizontal videos. This shift reflects changing consumption habits as users prefer content that naturally fits their phone screens.
Brands that have switched to vertical-first strategies report significantly higher completion rates and better conversion metrics.
14. Live Streaming Viewers Reached 164.6 Million in the US Alone
According to The Social Shepherd, the United States had approximately 164.6 million live video viewers in 2024, with continued growth projected through 2025.
This massive audience demonstrates why brands are increasingly incorporating live content into their marketing strategies. Live streams create urgency and authentic connection with viewers, resulting in 10-20% higher engagement rates than pre-recorded content.
15. 66% of Marketers Report Reduced Support Queries Due to Video Content
According to Vidico’s 2025 Social Video Marketing report, 66% of marketers have seen a significant reduction in customer support tickets after implementing product explanation videos. This demonstrates how effective videos can be at answering common questions and reducing customer confusion.
16. 95% of Marketers Say Video is Essential to Their Strategy
Dash’s 2025 research reveals that 95% of marketers now believe video is essential to their marketing strategy—up from 88% in 2024. This 7% year-over-year increase shows how quickly video has moved from a “nice-to-have” to a core marketing component. The study surveyed marketers from 2,000 businesses across various industries.
17. 51% of Video Marketers Use AI Tools for Video Creation
According to Wyzowl’s 2025 State of Video Marketing report, 51% of video marketers say they’ve used AI tools to help them create or edit marketing videos. This represents a significant shift in production methods as AI becomes more integrated into creative workflows. Companies report that AI tools help them reduce costs and accelerate production timelines.
18. Shoppable Videos Increase Conversion Rates by 30%
Firework’s 2025 Shoppable Video Trends report shows that implementing shoppable videos leads to a 30% increase in conversion rates compared to standard video content.
This interactive format, which allows viewers to purchase products directly within videos, also drives a 9x increase in purchase intent. Fashion, beauty, and electronics retailers report the strongest performance with this technology.
19. 38% of Consumers Find “Real and Relatable” Videos More Memorable
Teleprompter.com’s 2025 Video Marketing report reveals that 38% of consumers find “real and relatable” video content more memorable than highly produced advertisements.
This trend explains the rising popularity of user-generated content, influencer vlogs, and live streams. Brands achieving the best results balance polished production with authentic elements like behind-the-scenes footage and genuine storytelling.
20. Video Makes Up Over 82% of All Internet Traffic in 2025
Beverly Boy’s 2025 Video Marketing Statistics report confirms that video content now accounts for more than 82% of all consumer internet traffic. This percentage has grown steadily from 73% in 2017, showing video’s continued dominance in digital content. The figure includes streaming services, social media videos, video calls, and gaming-related video content.
21. 74% of Marketers Say Video Has a Better ROI Than Static Images
Wyzowl’s 2025 State of Video Marketing survey reveals that 74% of marketers report video content delivers a better return on investment than static images. This represents a significant shift from 2022, when only 51% of marketers felt this way. The improved ROI comes from better video creation tools, more targeted distribution, and enhanced analytics for optimization.
22. 93% of Brands Got a New Customer Because of a Video on Social Media
Animoto’s 2025 Social Video Trends report shows that 93% of brands acquired at least one new customer directly attributed to a video posted on social media platforms. This striking statistic demonstrates video’s power as a customer acquisition tool.
The most effective videos for new customer acquisition were how-to content (32%), customer testimonials (29%), and product demonstrations (24%).
23. 72% of YouTube Users Watch Shorts At Least Once a Week
Zebracat’s 2025 YouTube Shorts report reveals that nearly 72% of YouTube users watch Shorts at least once a week, making short-form video a regular part of their content consumption. This high engagement rate explains why YouTube Shorts now generates over 70 billion daily views globally.
24. 87% of People Have Been Convinced to Buy a Product After Watching a Video
Wyzowl’s 2025 State of Video Marketing report reveals that 87% of consumers say they’ve been convinced to purchase a product or service after watching a video. This powerful persuasion effect explains why product videos have become essential for e-commerce sites. Videos that demonstrate product benefits and real-world applications show the strongest conversion impact.
25. 83% of Consumers Want to See More Videos From Brands in 2025
Wyzowl’s 2025 State of Video Marketing report reveals that 83% of consumers want to see more videos from brands this year. This strong consumer preference shows the continued appetite for video content despite the already video-heavy digital landscape.
Consumers specifically want to see more how-to videos (42%), behind-the-scenes content (38%), and product demonstrations (35%).
Bottom Line on Video Marketing Stats
The 2025 video marketing stats paint a clear picture: video isn’t just growing—it’s dominating digital marketing. With 95% of marketers calling video essential and 84% of consumers making purchases after watching videos, the data speaks for itself.
The most successful video strategies now focus on authenticity, mobile optimization, and platform-specific content. Short-form videos continue to outperform longer content, while interactive and shoppable videos represent the cutting edge of the medium.
Looking for more ways to maximize your video marketing results? Check out our reviews of the top video marketing tools and software at Triple A Review. We’ll help you build the perfect video tech stack to reach your audience effectively.
