Artificial Intelligence harbors immense power and is bringing forth a new era of opportunities for all businesses. Brands are constantly trying to find new ways to use this power of AI to simplify their tasks, streamline their strategies, and use their time and resources in the most efficient way possible.

AI is revolutionizing writing for sales funnels in 4 vital ways: Personalizing communication for customer-specific needs, Automating repetitive tasks to reduce manual workload, creating content and managing marketing campaigns, and providing 24×7 customer support.

Generative AI can be a transformative tool when writing for sales funnels. In this article, I list 4 ways AI is reshaping how we write copy for sales funnels.

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How AI is a Gamechanger in Writing for Sales Funnels

1. Personalizing Communication to Cater to Customer’s Specific Needs

Personalizing Communication as per Needs
Personalizing Communication as per Needs

In today’s competitive market, generic marketing tactics no longer cut it when trying to convert prospects into customers. The success rate of your sales funnel wholly depends on delivering the right words to the right customer at the right time.

In fact, if you’re not using a marketing attribution software, you might never know what marketing strategies are working for you. You’ll stick to generic tactics and lose money rather than making it.

With the help of AI, you can analyze your prospect’s previous interactions, purchase history, and online activities to understand their behaviors and buyer personas. AI can use this customer data to create tailored messages and targeted email campaigns that are more likely to boost engagement and build loyal customer relationships.

For instance, you are an online jewelry retailer, and Jessica lands on your website, scrolls through the necklace section, but does not follow through with a purchase.

Using custom-tailored messages, AI can send an email to Jessica with a subject line that reads, “Jessica, complete your look with our best-seller necklace.” This email can also include exclusive offers or special discounts linked to the necklace in order to drive the purchase.

AI can take this one step further by conducting A/B or split testing on various elements such as landing pages, subject lines, lead magnets, or even different messages and offers. This will help you accurately determine what works for your audience at each stage.

Crafting such highly personalized content resonates better with your customers as it shows them you understand their needs. Ling, a gamified language learning app, saw a 98% increase in website traffic, conversions, and application download rates after implementing personalized outreach in Q4 of 2023.

You can implement this approach with the help of Saleswhale, an AI-driven sales assistant platform that efficiently performs automated and personalized email outreach. It uses data to analyze responses and follows up with appropriate communication. This allows the sales team to brainstorm strategies and work on sales while automation handles mundane jobs.

2. Automation of Repetitive Tasks to Reduce Manual Labour

According to HubSpot’s report, 79% of sales representatives who utilized the power of AI said that it allowed them to spend more time selling.

Operational efficiency is crucial when it comes to maximizing sales. If you spend most of your time and resources on tedious administrative tasks, you are taking time away from making actual sales.

This problem can be solved by automating various tasks with the help of AI. These tasks include data entry, scheduling meetings, conducting follow-ups, and updating CRM records.

Using AI also removes the probability of typing errors and other mistakes that happen during manually conducted tasks.

You can use Salesforce Einstein, an AI-powered assistant integrated with the Salesforce platform, to automate repetitive tasks. In addition to that, it also provides predictive analytics and insights to steer your sales strategies forward.

ActiveCampaign and HubSpot are other popular alternatives that many brands use.

3. Content Creation and Complete Campaign Management

Content Creation & Campaign Management
Content Creation & Campaign Management

Consistently producing high-quality content that keeps your audience engaged and interested can be overwhelming. Thanks to the power of AI, you can now use various content writing tools to produce content that explicitly reflects your brand value and caters to the needs of your customers.

If you couple great content writing with a beautiful sales funnel made with ClickFunnels, it not only adds to a great user experience but also establishes your brand as credible in your customer’s eyes. ClickFunnels is extremely easy to use because of their drag and drop features and you can also integrate it with many popular outreach software.

AI writing tools can assist you in generating emails, social media posts, and even websites and landing pages to create a well-rounded content strategy. Through personalization, your content can include targeted case studies and testimonials, interactive product demons, and even forms and quizzes.

Some tools that can help you are:

  1. Grammarly – To create clear, concise, and error-free copy for your sales funnels.
  2. Jasper AI – To write copy for Facebook Ads, Google AdWords ads, Tweets, LinkedIn Posts, etc.
  3. CopyGenius – Write ad copy, product descriptions, About Us sections, blog posts, product titles and FAQs, and many other templates that you can choose from.
  4. Canva – Use the feature Magic Write to quickly create content for social posts, business plans, websites, blogs, etc. It can also generate lists and outlines depending on the prompt you enter. This feature is available in almost 20 languages.

Remember that AI is just an assistive tool that still requires human judgment and feedback to refine the content generated.

Instead of mindlessly using the content, try to use it as a starting point or first draft. This will help humanize your text and make it more digestible for your audiences.

AI can also help you manage your campaigns by identifying optimal times, publishing your content during that time frame, and monitoring the responses you receive. This ensures that your audiences receive your messages well and respond to them promptly.

Systeme.io, an all-in-one sales funnel software, can help you create landing pages using drag-and-drop builders while also managing your campaigns.

4. Nurturing Your Customers and Providing Support 24×7

Nurturing your customers with 24x7 support
Nurturing your customers with 24×7 support

AI chatbots are a great way to ensure your customers have access to your brand 24/7. These chatbots can engage with website visitors in real time and can conduct a variety of tasks. They can answer common queries, collect customer information, and even guide them to different resources.

These virtual assistants use Natural Language Processing to hold human-sounding conversations through text or voice. In case the customer requires a sales representative to speak to them, the chatbots can schedule a callback.

Exceed.ai is a conversational AI that is most beneficial to the marketing and sales teams. It is a great resource that engages leads using personalized and natural language conversations. It seamlessly blends with CRM systems to dissect its interactions and gain a better understanding of how to respond to questions more effectively. It can also schedule meetings with sales representatives and provide critical insights about their engagement.

Bant.io is a B2B lead generation platform that also has an impressive array of tactics that can help you consistently engage with your clients. It offers various services such as email and social outreach, pay-per-click ads, retargeting ads, and virtual chatbots. What makes this platform unique is its customizable plan that allows you to pick and choose modules that best fit your business needs.

I’ve compiled a list of the best email marketing platforms for you to choose from. These are some reliable recommendations which have stood the test of time.

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