Deciding between MailerLite vs AWeber for your small business’s email marketing can be challenging. Each platform offers distinct advantages and features which can impact your marketing success. 

This article compares these two email marketing tools to guide you through their differences and help you determine which service better aligns with your business needs and budget.

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MailerLite and AWeber at a Glance

Here’s a quick take on these platforms’ key features and what they offer.

FeatureAWeberMailerLite
User InterfaceClassic interface with a drag-and-drop editor.Modern, intuitive interface with a drag-and-drop editor.
TemplatesOver 700 customizable email templates.Fewer templates, focus on quality and responsive design.
AutomationAutoresponders, tagging, and campaigns triggered by user behavior.Visual automation builder with advanced targeting options.
DeliverabilityKnown for high deliverability rates and reputable sending practices.Strong deliverability with regular list cleaning features.
IntegrationsOver 850 integrations with various apps and services.Integration with popular apps, slightly fewer options than AWeber.
PricingFree for up to 500 subscribers; plans start at $19/month.Free for up to 1,000 subscribers; paid plans start at $10/month.
Customer Support24/7 customer support via phone, email, and live chat.24/7 email support on all plans, live chat on paid plans.
A/B TestingBasic A/B testing capabilities.More comprehensive A/B testing options.
AnalyticsDetailed reporting on email performance.Insightful reports with click maps and opens by location.
List ManagementRobust list segmentation and management tools.Simpler list management, but effective for targeted campaigns.
Landing PagesLanding page builder included.Landing pages and built-in photo editing capabilities.
Learning ResourcesExtensive knowledge base, webinars, and video tutorials.Comprehensive knowledge base, video tutorials, and regular webinars.
AMP for EmailSupport for interactive AMP emails.No AMP for email support.
Mobile AppMobile app for managing campaigns on the go.Mobile app is available with essential features.

Side-by-Side Feature Comparison

While they may look on par with each other at a glance, specific differences in each feature may be critical to your small business’s long-term email marketing campaigns. 

1. Ease of Use

MailerLite vs AWeber: Awber easy to use
MailerLite vs AWeber: Awber easy to use

AWeber boasts a straightforward interface with a drag-and-drop builder that makes it easy for beginners to create campaigns. Quick setup and simple list management are user-friendly features that appeal to small business owners.

MailerLite, on the other hand, also offers a highly intuitive user experience with a clean design and a more modern user interface. Its simplicity is ideal for those with minimal technical expertise but still desire a range of capabilities.

2. Feature Set

AWeber’s extensive feature set includes autoresponders, segmenting, analytics, and A/B testing. One notable feature is its AMP for email, allowing interactive emails.

MailerLite provides a competitive range of features like automation, a built-in photo editor, and a landing page builder. While it lacks some advanced features, it offers what’s essential for effective digital marketing campaigns. 

3. Email Design and Templates

MailerLite vs AWeber: mailerlite design templates
MailerLite vs AWeber: mailerlite design templates

AWeber offers over 700+ email templates, whereas MailerLite has a more curated selection but prioritizes design quality and responsiveness. Both provide creative freedom, but AWeber may have the edge if variety is a priority.

4. Automation and Workflow

AWeber’s advanced automation is reliable, allowing subscriber tagging and behavior-triggered emails.

MailerLite’s automation is also robust, with a visual workflow builder that’s easy to use and understand, although it might be less sophisticated in terms of triggers and actions.

5. Deliverability Rates

AWeber has a strong reputation for high deliverability rates, critical for ensuring your emails reach inboxes.

MailerLite also focuses heavily on deliverability, using regular list cleaning and optimization practices to maintain its solid performance.

6. Integrations and Add-ons

Both AWeber and MailerLite offer various integrations with popular tools and platforms like WordPress, Shopify, and Zapier. However, AWeber currently has a slightly larger library of integrations, which you might prefer especially if you’re eyeing rapid expansion of your small business in the coming years.

7. Pricing and Plans

AWeber has four different plans that fit various business sizes. 

awber pricing and plans
awber pricing and plans
  • Free Plan: Includes one email list and landing page and supports up to 500 subscribers. It has one email automation and basic email support. 
  • Lite: Priced at $12.50 per month, billed annually. Inclusions are one email list, three landing pages, automation, and users, plus 24/7 phone support if you run into glitches. It also has one custom segment, advanced message analytics and supports unlimited subscribers (additional subscriber fees apply). 
  • Plus: It’s the most popular plan priced at $20 per month, billed annually. It upgrades everything in Lite into unlimited versions and offers priority support with sales tracking and detailed analytics functionality. You also get the option to remove AWeber branding.    
  • Unlimited: This plan is best for huge companies with over 100,000 subscribers. It costs $899 per month, is billed annually, and offers everything in Plus, but with a more personalized account management feature.
mailerlite pricing and plans
mailerlite pricing and plans

MailerLite also has four different plans, but more affordable price points, which can be more attractive for startups and small businesses. 

  • Free Plan: Allows one user and supports up to 1,000 subscribers. Its basic features include ten landing pages, with comparative reporting, signup forms and pop-ups. This plan also gives you access to 24/7 email and chat support for up to 30 days.  
  • Growing Business: This allows three users and costs $9 monthly per 500 subscribers. Grow Business also has an auto-resend campaign feature that provides access to unlimited templates.  
  • Advanced: This costs $18 monthly for up to 500 subscribers. It caters to unlimited users, has a built-in AI writing assistant, and supports multiple triggers, which are critical for various customer journeys.  
  • Let’s Talk: This plan is ideal for companies with over 100,000 subscribers. It has everything in Advanced plus a dedicated success manager to track your marketing’s performance. Account audits are regularly conducted to track campaign progress. The price depends on your customization requests.  

8. Customer Support and Resources

Both services provide strong customer support and educational resources as well as 24/7 support through email or chat. Also, they both have a vast library of tutorials, articles, and webinars to help you navigate the tools and learn more about their features at your own pace. 

Pros and Cons

Now that you’ve learned about the features, it’s time to check the pros and cons you’ll need to deal with when signing up for each email marketing software. 

AWeber Pros:

awber customers service
awber customers service
  • Extensive template library
  • AMP for email functionality
  • 24/7 customer support

AWeber Cons:

  • Higher price point
  • Dated user interface

MailerLite Pros:

  • More affordable plans
  • Modern, intuitive UI/UX
  • Strong automation features

MailerLite Cons:

  • Fewer templates
  • Less advanced segmentation

Customer Reviews and Testimonials

To speed up your selection, you can look at feedback from existing users, as their experiences can provide valuable insights into the usability and effectiveness of each tool. Here is a summary of what users are saying about each platform:

AWeber

awber homepage
awber homepage

Positive Reviews

  • Reliability: Users often mention AWeber’s solid performance and dependability when it comes to email delivery and uptime.
  • Customer Service: AWeber’s 24/7 customer support is frequently praised for being responsive and helpful, with various channels available for assistance.
  • Comprehensive Features: Long-term customers appreciate the platform’s wide range of tools and features that cater to more complex email marketing trends and needs.

Negative Reviews:

  • User Interface: Some users find AWeber’s user interface less modern than newer platforms, potentially leading to a steeper learning curve for new users.
  • Pricing: AWeber’s pricing, especially as the subscriber list grows, can be a point of contention for users looking for more cost-effective solutions.

MailerLite

mailerlite homepage
mailerlite homepage

Positive Reviews:

  • Ease of Use: Users often highlight the simplicity and intuitiveness of MailerLite’s platform, making it easy for newcomers to set up and run campaigns quickly.
  • Value for Money: The free plan and affordable pricing tiers are well-received by small businesses and startups mindful of budget constraints.
  • Design and Templates: MailerLite’s focus on design and the quality of its email templates are noted by users who prioritize aesthetics and mobile responsiveness.

Negative Reviews:

  • Limited Templates: Some users feel the selection of templates is too limited, especially when needing specific designs for different campaigns.
  • Feature Availability: A few reviews indicate that certain advanced features might only be available on higher-tier plans, which can disadvantage users on a tight budget.

It’s essential to recognize that both platforms have made strides to address user concerns. AWeber has worked on modernizing its interface, and MailerLite continuously expands its feature set to remain competitive. 

Most Important Email Marketing Considerations for Small Businesses

Email marketing. Man using laptop at table outdoors, closeup
Email marketing. Man using laptop at table outdoors, closeup

For small businesses venturing into email marketing, pinpointing the most critical factors can be the difference between a campaign that resonates and one that falls flat. Here are key considerations to keep in mind:

Understanding Your Audience

Knowing who you’re emailing is the cornerstone of email marketing. Segment your audience based on their behavior, demographics, or purchase history to tailor your messages for better engagement.

Deliverability

Your emails are worthless if they end up in the spam folder. Choose a service with a strong reputation for deliverability. Monitoring your own sending reputation and following email best practices are also crucial.

Mobile Optimization

With most emails now accessed on mobile devices, your campaigns must be mobile-optimized. This means concise content, responsive design, and clear calls-to-action that are easy to click on a small screen.

Personalization

Personalization goes beyond addressing the recipient by name. It’s about relevant content that speaks to the individual’s interests and needs, potentially leading to higher open and click-through rates.

Automation and Workflow

Efficiency is vital for small businesses. Platforms that offer marketing automation allow you to create workflows that trigger based on subscriber actions, saving you time and delivering timely content to your audience.

Analytics and Reporting

Understanding the performance of your emails is non-negotiable. Look for detailed analytics that can show you open rates, click-through rates, conversion rates, and more, helping you to refine and improve your strategy.

Cost-Effectiveness

Every dollar counts in a small business, so you want an email marketing service that provides the necessary features without breaking the bank. Consider scalability, as your needs will grow as your business does.

Integration with Other Tools

Your email marketing software should play nicely with other tools you use, such as CRM systems, e-commerce platforms, or social media. Efficient integrations can streamline your marketing stack for better data sharing and reporting.

Compliance With Regulations

Ensure your email marketing practices comply with laws such as the CAN-SPAM Act or the General Data Protection Regulation (GDPR). Legal compliance protects your business and builds trust with your subscribers.

User Support and Training Resources

You need reliable support when you’re stumped or things go awry. Access to tutorials, webinars, and articles can help you get the most out of your chosen platform. 

Summary

Both AWeber and MailerLite have their merits. AWeber may be more suitable for businesses that need a vast array of templates and 24/7 support, while MailerLite could be the better choice for those who prioritize modern design, ease of use, and affordability.

The decision between AWeber and MailerLite for your small business should be based on specific needs, budget, and preferences. Consider what features are most important to you, test out both services if possible, and choose the one that aligns best with your business goals. 

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