Marketing automation solutions are abundant, but not all of them allow you to get the best marketing automation features. Choosing the best email marketing platform can be challenging with the many choices available.
If you’re reading this, you’re looking for other email marketing tools besides GetResponse, which you’re mostly familiar with by now.
This post will discuss the top 7 GetResponse alternatives for your marketing strategy. Per each email marketing automation platform, we’ll discuss the pros and cons, pricing plans, and unique features.
This will help you tailor your next choice to your business needs by making an informed decision.
7 GetResponse Alternatives for Your Marketing Strategy
Here are seven GetResponse alternatives that you can use for your email marketing campaigns:
Best feature: Mailchimp offers professional, customizable templates for creating attractive campaigns, making it easy to trigger conversions for your business.
Best for: Mailchimp is best for businesses of all sizes, particularly eCommerce and retail, mobile and web apps, start-ups, freelancers, and developers.
Mailchimp is an email marketing and automation platform that allows you to launch, create, and grow your business.
It provides tools for email marketing, social media marketing, audience management, marketing automation, digital marketing templates, analytics and reporting, and content creation. You can also integrate it with tools you already use, like Facebook, Twitter, Zapier, Google Analytics, and Canva.
- Customizable templates make it easy to create campaigns.
- The automation feature allows you to send the right message at the right time.
- Various integrations save time and help make more informed decisions.
- The interface may be overwhelming for new users.
- The free plan has limited features.
Mailchimp offers a free plan as well as three paid plans: Essentials starting from $13 per month, Standard starting from $20 per month, and Premium starting from $350 per month.
There’s also a 1-month free trial for the Premium plan. For larger contact lists, you can get in touch with their sales team.
Best feature: AWeber is known for its autoresponder capabilities, allowing you to automate email series and engage customers at the right time.
Best for: AWeber is best for small businesses looking to streamline their email marketing efforts with automation and detailed analytics.
AWeber is an email marketing tool designed for small businesses. It offers a suite of services, including email automation, landing page builder, e-commerce, web push notifications, and sign-up forms.
AWeber also has a reliable customer support system, making it user-friendly for those new to email marketing tools. Compared to Mail Chimp, AWeber offers similar functionalities but stands out with its autoresponder capabilities.
- Allows creation and delivery of professional emails with a drag-and-drop interface.
- Provides detailed analytics to measure campaign performance.
- Reliable customer support is available.
- The user interface may seem outdated for some users.
- Advanced features are available only in the higher-pricing plans.
AWeber offers a free plan for up to 500 subscribers. Its Pro Plan starts at $16.15 per month for up to 500 subscribers and increases based on the number of subscribers. It also provides a 30-day money-back guarantee on all plans.
Best feature: ConvertKit stands out for its seamless, clutter-free writing and design experience that puts your content first, with no coding required.
Best for: Convertkit is best for creators such as artists, authors, bloggers, coaches, course creators, musicians, podcasters, and marketers, helping them grow their audience and earn income online.
ConvertKit helps creators work smarter – not harder – with email, automation, and monetization tools that work together to drive continuous growth.
The platform allows users to increase subscribers with customizable landing pages, sign-up forms, and link pages that make their work stand out. Users can send emails that reach the inbox and stay out of spam with no coding needed.
- Fully customizable landing pages and forms.
- Seamless writing and design experience with no coding required.
- Powerful automation tools for marketing and audience organization.
- The platform may require a learning curve for non-technical users.
- Advanced features are available only in the higher-pricing plans.
ConvertKit offers three main pricing plans. The Free plan is designed for new creators and includes up to 1,000 subscribers at no cost. The Creator plan, ideal for growing creators who want to automate their work, is priced at $9 per month for up to 300 subscribers, billed annually at $108.
For established creators who need advanced features to scale their business, the Creator Pro plan is available. This plan is priced at $25 per month for up to 300 subscribers, billed annually at $290. Both the Creator and Creator Pro plans offer a free trial period.
Best feature: HubSpot offers a comprehensive customer platform that houses all the tools necessary for marketing, sales, customer service, and content management.
Best for: HubSpot is especially beneficial for large businesses looking to streamline their processes and connect their teams with their customers more effectively.
HubSpot is a dynamic customer platform that provides an integrated suite of offerings for businesses. The software includes HubSpot’s marketing, sales, customer service, CMS, operations, and commerce tools, all housed on one platform.
HubSpot focuses on the user’s ability to grow their business, placing the customers at the heart of its operations.
The platform is built to grow with your business and features six core products for marketing, sales, customer service, content management, operations, and commerce.
Each product is connected to the central CRM database. This interconnectedness allows for exceptional insights at every stage of the customer journey. HubSpot also features AI tools for automating tasks and unlocking insights.
- Comprehensive all-in-one solution for businesses.
- Focused on customer-centric growth.
- Effective AI tools for maximizing productivity.
- The wide range of tools could be overwhelming for new users.
- It can be overwhelmingly expensive for smaller businesses.
HubSpot offers two main pricing plans for its marketing software. The Professional plan starts at $800 per month, billed annually at $9,600, and includes 2,000 marketing contacts. An additional fee is set for extra marketing contacts and a one-time $3,000 onboarding fee is required.
The Enterprise plan starts at $3,600 per month, billed annually at $43,200, and includes 10,000 marketing contacts; this plan also requires a one-time onboarding fee of $6,000.
Best feature: Moosend offers personalized content to every subscriber, fully customizable templates, and a drag-and-drop newsletter editor.
Best for: It is best for the email marketing industry, enhancing customer engagement and conversions.
Moosend is a powerful email marketing tool that promises to deliver beautiful emails that get opened and clicked every time. It offers personalized content to each subscriber and fully customizable templates that help to build relationships leading to conversions.
Top features include a drag-and-drop newsletter editor, subject line A/B testing, content A/B testing, AI subject line optimizer, countdown timers, and list segmentation.
It also provides pre-made automation templates, a visual workflow builder, and tracking for website activity and user actions.
- It might have a learning curve for new users due to its comprehensive feature set.
- No mention of mobile app availability, which could limit accessibility.
Moosend offers a free trial with up to 1,000 subscribers, unlimited emails, and automation workflow. For a more comprehensive suite, its Pro plan pricing varies with the number of subscribers, starting from as low as $9 per month for up to 500 subscribers.
The Enterprise plan is custom-priced and includes all Pro features as well as additional services like an account manager and custom reporting. All plans include transactional emails and an SMTP server. The free trial does not require a credit card and lasts for thirty days.
Best for: It’s ideal for businesses looking to grow their audience and drive revenue through comprehensive digital marketing tools.
MailerLite is a user-friendly email marketing solution that provides a range of tools to grow your audience and drive revenue. With its intuitive drag-and-drop email editor, you can create engaging, dynamic emails in minutes.
In addition, you can build stunning websites, grow your audience with highly effective subscription forms, and easily set up recurring payments for paid newsletter subscriptions. It also provides features for selling digital products and monitoring your marketing performance.
- Provides a comprehensive suite of digital marketing tools.
- Excellent 24/7 customer support.
- Easy to use with an intuitive interface.
- No mention of mobile app availability.
- Some users may require time to understand and use all the features effectively.
MailerLite offers a range of pricing plans to meet different business needs. The Free plan supports up to 1,000 subscribers and allows 12,000 monthly emails. For growing businesses, it offers a plan at $9/month (billed yearly) for up to 500 subscribers, providing unlimited emails and additional features.
The Advanced plan costs $18/month (billed yearly) for up to 500 subscribers and includes unlimited emails and advanced features. For larger businesses with over 100,000 subscribers, MailerLite offers an Enterprise plan with custom pricing. All paid plans offer unlimited monthly emails and a free 30-day trial of premium features.
Best feature: Omnisend is known for its integrated email and SMS marketing campaigns that can significantly boost conversion rates.
Best for: This platform is best suited for ecommerce businesses and community builders.
Omnisend is a comprehensive marketing automation platform that is ideal for e-commerce brands looking to leverage both email and SMS marketing tools.
Omnisend offers pre-built automation workflows (like welcome series and abandoned carts) that help drive sales. Segment-based targeting lets you deliver the right message to the right audience at the right time.
Omnisend integrates with hundreds of ecommerce platforms, making data syncing a breeze. The company boasts a high return on investment, with merchants making $72 for every dollar spent on email & SMS marketing in 2022.
- Integrated email and SMS campaigns boost conversion rates.
- Wide range of customizable templates and pre-built automations.
- Excellent 24/7 customer support.
- The platform may seem complex for beginners.
- Might be more expensive compared to similar platforms.
Omnisend offers a Free plan, best suited for starting businesses, with basic features and limited sends. The Standard plan, at $16 per month, is recommended for growing and medium-sized businesses focused on email marketing.
The Pro plan, at $59 per month, offers unlimited emails and free SMS credits, targeting high-volume senders. Each of these plans includes all features offered by Omnisend.
Expertly executed email campaigns lead to email marketing success. Unfortunately, the opposite can be said about poorly executed ones. These seven marketing automation tools will vastly boost your marketing and sales efforts, assuming you select the one that suits your business.
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