Choosing the right marketing automation software can be the next step in your business’ success. With many email marketing platforms available, this is easier said than done.

This post places GetResponse vs. ActiveCampaign to determine which service can be the more suitable email marketing tool based on your business needs. 

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GetResponse: An Overview

GetResponse vs ActiveCampaign: GetResponse: An Overview
GetResponse vs ActiveCampaign: GetResponse: An Overview

GetResponse is a comprehensive email marketing platform offering a plethora of features, such as an AI-powered content generator, robust automation capabilities, and an intuitive landing page builder.

It excels in providing user-friendly functionalities, making it an ideal choice for beginners and small businesses looking to step up their email marketing game.

Who Is it For?

GetResponse shines in simplicity and ease of use, making it a great option for small to medium-sized businesses or those new to email marketing.

Its straightforward interface, coupled with powerful yet simple automation tools, delivers an efficient and uncomplicated user experience.

Pros

  • User-friendly interface with a gentle learning curve.
  • Advanced email marketing features, including an AI-powered content generator.
  • In-built, comprehensive landing page builder.

Cons

  • CRM capabilities are not as extensive as dedicated CRM platforms.
  • Phone support is restricted to users of the MAX plan.

ActiveCampaign: An Overview

GetResponse vs ActiveCampaign: ActiveCampaign: An Overview
GetResponse vs ActiveCampaign: ActiveCampaign: An Overview

ActiveCampaign stands out as a sophisticated email marketing platform with a focus on automation and customer relationship management. With its advanced automation builder and in-depth CRM features, it empowers businesses to automate and optimize their marketing and sales processes.

Who Is it For?

ActiveCampaign is ideal for businesses seeking to leverage advanced automation and those looking to tightly integrate their email marketing with CRM. This makes it especially suited for medium to large businesses or those with a focus on sales automation and customer management.

Pros

  • Advanced automation capabilities with a wide range of triggers and conditions.
  • In-depth CRM features integrated with sales automation.
  • Extensive integration options with over 870 tools.

Cons

  • Can be overwhelming for beginners due to its extensive feature set.
  • No in-built landing page builder, requiring integration with external tools.

GetResponse vs ActiveCampaign: The Comparison

We’ve narrowed our comparison to 7 points so you can make an informed decision about your next email marketing automation tool. 

1. Email Marketing Features

GetResponse vs ActiveCampaign: Using Email templates on Active Campaign
Using Email templates on Active Campaign, Source: ActiveCampaign

Both GetResponse and ActiveCampaign have robust email marketing features, but they differ in their approach and capabilities.

GetResponse boasts an impressive array of features for crafting successful email marketing campaigns. One of its standout features is the AI-powered subject line and email content generator, which uses machine learning algorithms to create engaging content that resonates with your target audience.

The platform also enables the segmentation of your contacts, allowing you to send personalized, targeted emails that have a higher chance of engagement.

In addition, GetResponse offers a vast library of professionally designed email templates that can be customized to suit your brand. The platform supports autoresponders, allowing you to automate the delivery of welcome emails or follow-up messages based on user behavior, thus enhancing your interactions with your audience.

On the other hand, ActiveCampaign offers equally powerful email marketing features. It provides predefined email templates that can be customized using its intuitive drag-and-drop builder. ActiveCampaign stands out with its advanced automation features.

Beyond just autoresponders, it provides a visual automation builder that lets you create complex, multi-step automation workflows based on triggers and conditions, such as opens, clicks, and interactions with your website.

Both GetResponse and ActiveCampaign support A/B testing to optimize your email campaigns, provide detailed analytics and reporting, and ensure high deliverability rates for your emails.

We’ll go ahead and say that it’s a tie in this regard. 

2. Automation Features

Automation Features on GetResponse
Automation Features on GetResponse. Source: GetResponse

Moving to automation, both GetResponse and ActiveCampaign shine with their sophisticated automation features. However, the platforms exhibit certain distinctions that could impact your decision depending on your specific needs.

With GetResponse, the automation capabilities are designed with simplicity and efficiency in mind. One of its powerful features is the ‘Autoresponder,’ which automates the process of sending time-based or action-triggered emails.

GetResponse also provides users with pre-designed automation workflows based on specific scenarios, making it simpler for businesses to set up complex campaigns. Automation is further enhanced by the platform’s AI capabilities, which can generate industry-specific emails, creating a more personalized experience for contacts.

On the other hand, ActiveCampaign offers a more advanced automation builder. This feature not only allows for email sequences but also enables multi-step automations with a multitude of triggers and conditions.

The platform lets you automate tasks beyond just emails, including sales processes, customer relationship management (CRM), and even SMS messages. ActiveCampaign also stands out with its ‘Predictive Sending‘ feature, which determines the optimal time to send emails to each contact based on their past behavior, maximizing the probability of engagement.

In terms of automation capabilities, ActiveCampaign slightly edges out with its more in-depth and flexible automation workflows that extend beyond simple email sequences.

3. Ease of Use

The user experience is a crucial aspect to factor in when choosing between GetResponse and ActiveCampaign, as it significantly impacts how smoothly and efficiently you can perform your marketing tasks.

GetResponse is known for its intuitive interface and user-friendly design. The platform provides a smooth learning curve for beginners thanks to its clear navigation and straightforward functionalities.

Both the email and landing page creators utilize drag-and-drop builders, allowing users to easily design and customize their content. Moreover, with tools like the AI-powered subject line generator, users can quickly create compelling email campaigns without the need for extensive marketing experience.

On the other hand, ActiveCampaign offers substantial depth in its feature set, which can make it seem a bit overwhelming to beginners at first glance. However, once familiar with the platform, users can leverage its powerful capabilities to the fullest.

Despite the complexity of its advanced features like the automation builder, ActiveCampaign has made efforts to provide a visual and intuitive interface. For instance, the drag-and-drop automation builder, with its visual workflows, allows users to efficiently create and manage even the most complex marketing automations.

Overall, for users seeking a more straightforward, easy-to-navigate platform, GetResponse might be the more appealing choice. However, ActiveCampaign, despite a steeper learning curve, offers a more comprehensive feature set for those who wish to delve deeper into marketing automation and customer relationships.

4. Landing Page Builder

Landing page Builder on getresponse
Landing page Builder on getresponse. Source: GetResponse

Landing pages are vital in converting website visitors into leads or customers, and having a robust landing page builder is a significant advantage in an email marketing platform.

GetResponse offers a powerful landing page builder that allows users to create landing pages with ease. The platform provides a variety of pre-designed, customizable templates that cater to various industries and campaign types.

Its drag-and-drop editor enables users to create visually appealing landing pages without any coding knowledge. Additionally, GetResponse’s landing pages can be integrated with popular tracking tools like Google Analytics for comprehensive performance analytics.

In contrast, ActiveCampaign does not feature a built-in landing page builder. However, it does offer integration with external landing page tools, allowing users to connect their landing pages with the platform and track conversions. It’s worth noting that while this provides flexibility in choosing a landing page tool, it may also mean managing an additional piece of software.

In the context of landing page creation, GetResponse holds an edge with its in-built, comprehensive landing page builder that offers greater ease and efficiency in crafting and tracking landing pages.

5. CRM and Sales Features

Customer Relationship Management (CRM) and sales features are essential for businesses looking to nurture leads more efficiently and close sales more effectively.

GetResponse offers a built-in CRM module that allows you to manage your sales pipeline directly within the platform. It provides essential CRM functionalities, such as tracking contacts, adding notes, setting tasks, and scheduling sales calls. However, it’s worth noting that GetResponse’s CRM capabilities might not be as extensive as dedicated CRM platforms.

Moreover, GetResponse allows businesses to create sales funnels, guiding leads from the initial interaction phase to making a purchase. It also offers ecommerce tools such as the ability to send abandoned cart emails, enabling businesses to recover lost sales opportunities.

On the other hand, ActiveCampaign also comes with a built-in CRM system, but it provides more advanced features. It allows you to automate many aspects of the sales process, including contact prioritization and follow-ups. The platform also provides a visual sales pipeline, making it easy to track deal progress.

Furthermore, ActiveCampaign integrates with popular ecommerce platforms such as Shopify, WooCommerce, and BigCommerce. This allows businesses to leverage the email marketing capabilities of ActiveCampaign seamlessly with their ecommerce operations.

When it comes to CRM and sales features, ActiveCampaign takes a slight lead with its advanced CRM capabilities and robust ecommerce integrations, offering a comprehensive tool for managing and optimizing the sales process.

6. Customer Support

Customer Support
Customer Support. Source: ActiveCampaign

When it comes to customer support, both GetResponse and ActiveCampaign offer multiple channels to reach their support teams, ensuring that users can get the help they need when they need it.

GetResponse provides 24/7 live chat support and email support. Their customer service is known for being responsive and helpful, making it easy for users to resolve issues or get answers to their questions. However, it’s worth noting that GetResponse’s phone support is only available for MAX plan users.

ActiveCampaign, on the other hand, offers live chat support, email support, and a wealth of online resources, including tutorials, guides, and a knowledge base. Their customer support is also highly rated for its helpfulness and responsiveness.

Unlike GetResponse, ActiveCampaign includes phone support for Plus, Professional, and Enterprise level users, offering an additional layer of support.

In terms of customer support, both platforms offer robust options, with ActiveCampaign slightly edging out with its phone support for certain plan tiers.

7. Integrations

Integration capabilities are a substantial factor in choosing a marketing platform, as they can significantly extend and customize the platform according to your unique business needs.

GetResponse offers integrations with a broad range of third-party applications, including CRM systems, social media platforms, ecommerce platforms, and more. This allows businesses to connect their marketing efforts seamlessly with other aspects of their operations.

For instance, GetResponse’s Google Ads integration allows users to create ad campaigns and reach new prospects directly from the platform. Its social media tools also allow for easy publishing and tracking of social media campaigns.

ActiveCampaign also shines with its integration capabilities. It offers an impressive number of over 870 integrations with various tools like Shopify, WordPress, and Zapier. This abundance of integrations makes ActiveCampaign a flexible solution that can easily adapt to different business environments.

For example, ActiveCampaign’s integration with Facebook enables the creation of custom audiences, enabling highly targeted advertising. It also integrates with popular CMS platforms like WordPress, allowing businesses to connect their website directly with their marketing platform.

Therefore, while both platforms offer extensive integration options, ActiveCampaign offers a larger number of integrations, making it a more versatile solution for businesses that rely on multiple different tools.

8. Pricing and Plans

The pricing plans for both GetResponse and ActiveCampaign vary, providing options for different business sizes and needs.

GetResponse offers four tiered pricing plans.

GetReponse Pricing and Plans
GetReponse Pricing and Plans
  • The Basic plan at $15 per month, which includes features like email marketing, autoresponders, unlimited landing pages, and more.
  • The Plus plan, at $49 per month, adds an automation builder, webinars, and CRM.
  • The Professional plan, at $99 per month, includes all previous features plus paid webinars, unlimited automation builder, and on-demand webinars.
  • The Max plan offers custom pricing with advanced features like transactional emails, dedicated support, and deliverability consulting.

ActiveCampaign also offers four pricing tiers: Lite, Plus, Professional, and Enterprise.

ActiveCampaign Pricing
ActiveCampaign Pricing
  • The Lite plan starts at $9 per month, with basic features like email marketing, marketing automation, and chat & email support.
  • The Plus plan, at $49 per month, adds CRM with sales automation, landing pages, and Facebook custom audiences.
  • The professional plan, at $129 per month, includes predictive sending and win probability.
  • The enterprise plan at $229 per month offers custom reporting, a custom mail server domain, and a dedicated account representative.

From a pricing perspective, GetResponse’s Basic plan is slightly cheaper than ActiveCampaign’s Lite plan. Still, as you go up the tiers, ActiveCampaign becomes more costly, especially at the enterprise level.

Final Words

Overall, choosing between GetResponse and ActiveCampaign largely depends on your business requirements. 

Both offer robust features and unique strengths. GetResponse shines for its user-friendliness and inbuilt landing page builder, while ActiveCampaign excels in advanced CRM and automation capabilities.

Read next: The Future of Ad Attribution

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