Are you looking to take your content marketing strategy to the next level through Semrush? If so, you’ll want to know which subscription plan is best for you. 

Semrush isn’t the most affordable online marketing tool out there. Its pricing plans differ greatly regarding features, domain and keyword analytics, reporting, etc. 

Because of this, you’ll likely feel overwhelmed about which plan to go for. Should you go for the one with basic features first and try it out? Or should you go all out and go for a premium?

By the end of this article, you’ll have an answer as to which Semrush pricing to go for, so stick around!

Disclosure: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.

Overview of Semrush

Semrush Pricing Review
Semrush Review – Source: Kaira’s Blog

Semrush is a comprehensive digital marketing toolkit that helps you improve your online visibility and performance. 

It’s suitable for businesses of all sizes, from solopreneurs and small teams to large enterprises. However, it’s especially useful for the following:

  • Content creators
  • SEO professionals
  • Digital marketers
  • Market researchers
Semrush Platform
Semrush Platform

There’s a lot that you can do with Semrush.

Here are some key features that you can benefit from:

  • It enables you to find high-quality keywords to target and keep track of your keyword rankings over time.
  • You can conduct competitor analysis to help you examine your competitors’ websites, such as their traffic and backlinks. 
  • It scans your website for technical SEO issues like broken links and keyword cannibalization.
  • It helps you acquire high-quality backlinks and reject low-quality ones. 
  • You can manage your PPC campaigns from a single dashboard. 

Semrush Pricing Structure Explained

Semrush pricing plans
Semrush pricing plans – Source: Semrush Pricing Page

Semrush has three subscription plans: Pro, Guru, and Business, with each plan catering to different audiences. 

Here’s a quick overview of its pricing plans:

Subscription PlanIntended ForSemrush Cost (Annual 17% Off)
Semrush ProNewbies and small teams$108.33/m
Semrush GuruAgencies and mid-sized businesses$208.33/m
Semrush BusinessLarge agencies and enterprises$416.66/m
Semrush pricing subscription plans

Semrush Pro

The Pro plan is Semrush’s most basic subscription option. Don’t let the word “basic” fool you, though, because this is an incredibly powerful entry-level plan!

Semrush Pro is perfect for solo entrepreneurs, start-ups, freelance digital marketers, and in-house SEO professionals. It offers a wide range of SEO, PPC, and research tools, including:

  • Keyword Research: It allows you to pinpoint high-value keywords and analyze how hard it will be to compete for them. It can also suggest alternative keywords and phrases that you can rank for. 
  • Competitor Analysis: You can check the domain authority of competing websites and compare it to your own. The results can help you create strategic link-building to improve your SEO. 
  • On-Page SEO: It examines your content and provides suggestions on how to improve things like keyword placement and readability. 
  • Website Auditing: You can use auditing tools to help identify and resolve technical issues that prevent your website from performing well in the SERPs. 

Semrush Guru

Semrush Guru is best for mid-sized businesses and agencies. It offers everything in Semrush Pro with a few extra perks. These include device tracking and a smooth Looker Studio (Google Data Studio) integration for visual reports. 

Its strongest selling point is its content marketing toolkit. It’s a suite of tools that can help you create and optimize your content marketing strategy. 

For starters, you can use this toolkit to find topics with a high ranking potential. What’s more, you can use it to determine the SEO potential of the content you’re creating. 

Guru’s content marketing toolkit also allows you to manage your content creation campaign with a simple task management system. It’s also great for checking content plagiarism. 

Another strong selling point of the Semrush Guru plan is that it grants you access to historical data. With this feature, you can gain insights into your site’s performance, or that of a competitor, from as far back as 2012. 

Semrush Business

The Business plan is Semrush’s most feature-rich subscription option, intended for large agencies and enterprises. It’s perfect for users with advanced or custom needs. 

One of the key perks that Semrush Business offers is API access, which enables you to integrate Semrush into different dashboards, applications, and widgets. 

Another neat feature is Semrush PLA (Product Listing Ads), which allows you to analyze Google Shopping ad campaigns. This feature is quite powerful when it comes to collecting e-commerce intelligence

Last but not least, the Semrush Business plan allows you to access the Share of Voice metric. It represents the ratio between received traffic and the sum of volumes of your tracked keywords. 

Semrush Pricing Plans Compared

Semrush Pricing Plans' features compared
Semrush Pricing Plans’ features compared – Source: Semrush pricing

Now that you have a good idea of what each Semrush pricing plan has to offer, let’s dig deeper by pitting all three plans against each other. You may want to grab a cup of coffee before jumping into this comparison because it’s about to get super numerical!

Key Features

All three Semrush pricing plans grant you access to a large keyword database with over 20 billion keywords in 142 geolocations. They also grant you access to backlink management tools, on-page SEO analysis, rank tracking, and technical SEO auditing. 

Only Semrush Guru and Business grant you access to historical data, content marketing, and Looker Studio integration. As far as API access and the Share of Voice metric, they can only be accessed by subscribing to Semrush Business. 

If we were to choose between the three plans based on features alone, we’d opt for Semrush Guru. It’s powerful enough to devise a comprehensive SEO strategy without costing you an arm and a leg. 

Domain and Keyword Analytics

Point of ComparisonSemrush ProSemrush GuruSemrush Business
Reports Per Day3,0005,00010,000
Results Per Report10,00030,00050,000
Metrics Updates Per Month 2501,0005,000
Product Listing AdsNoNoYes
Platform comparisons

Project Features

Point of ComparisonSemrush ProSemrush GuruSemrush Business
Number of Projects51540
Number of Keywords to Track5001,5005,000
Targets Per Project110Unlimited
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
Pages Per OTI Campaign30 40 50
SEO Idea Units5008002,000
Tracked Social Media Profiles50100300
Mobile RankingsYesYesYes
JavaScript rendering NoYesYes
Platform comparisons


Point of ComparisonSemrush ProSemrush GuruSemrush Business
Scheduled PDF Reports52050
Keyword Cannibalization ReportsNoYesYes
PDF Template SharingYesYesYes
Looker Studio IntegrationNoYesYes
Platform comparisons

Content Marketing Platform

Semrush’s content marketing tools can only be accessed through Semrush Guru and Business. Both subscription plans are similar in many aspects. For example, they both allow an unlimited number of topics to research. 

There are, however, a few key differences to keep in mind, as indicated below. 

Point of ComparisonSemrush GuruSemrush Business
SEO Content Templates8002,000
Number of Calendars1Unlimited
Number of Plagiarism Checks Per Month510

Semrush Add-Ons Explained

In addition to Semrush’s main features, there are a bunch of add-ons that you can buy regardless of your subscription plan. 

Semrush Local

Semrush Local Add-On
Semrush Local Add-On

Semrush Local, as you may have guessed, is a local SEO add-on that grants you access to several useful tools. It’s available in two versions: Basic ($20/m) and Premium ($40/m). 

Both versions enable you to do the following:

  • Manage your Google My Business account
  • Manage your Facebook listings
  • Distribute your business information to directories
  • Keep track of your local rankings
  • View user suggestions and reviews

The Premium version takes things a step further by allowing you to:

  • Respond to reviews using AI suggestions
  • Analyze your competitors’ reviews
  • Track Google Maps rankings using Heatmap

Semrush Trends

Semrush Trends Add-On
Semrush Trends Add-On

If you prioritize competitive research tools, Semrush Trends is an add-on that’s worth considering. It costs $200/m (per user) regardless of your subscription plan.

It helps you understand consumer trends and figure out ways to boost your sales. It offers access to the following research tools:

  • Market Explorer: It provides a full overview of your market, including the list of the top players and their market share. It also highlights industry trends, audience characteristics, and more. 
  • Traffic Analytics: You can use this to get a performance overview and a channel-by-channel breakdown of any website. Notable channels include top pages, traffic sources, and user behavior metrics. 
  • EyeOn: As the name suggests, this enables you to keep an eye on your competitors’ websites, ad campaigns, social media promotions, and more. 
  • One2Target: It allows you to maximize your targeting efforts by tailoring your messages and offers based on demographic, psychographic, and socioeconomic data. 

Semrush Social

Semrush Social Add-On
Semrush Social Add-On

Semrush Social is all about boosting your brand’s visibility on social media platforms like Facebook, Instagram, and LinkedIn. A single subscription, which costs $19.75/m, enables you to manage multiple social media accounts. 

Three of its most notable tools are Social Tracker, Social Inbox, and Social Poster.

  • Social Tracker: It provides you with information about your competitors’ social campaigns. It highlights key factors such as audience activity, hashtags, and engagement. 
  • Social Inbox: It enables you to respond to private messages, comments, and messages from all your social media accounts. 
  • Social Poster: You can use it to post on all of your social media accounts directly from your Semrush account. 

Agency Growth Kit

Semrush Agency Growth Kit Add-On
Semrush Agency Growth Kit Add-On

The Semrush Agency Growth Kit add-on is for SEO agencies looking to white-label their data. It’s available in two versions: Start ($69/m) and Scale ($149/m). 

The Start version grants you access to tools that help you grow your inbound and outbound leads. Those tools also help with your project management, collaboration, and presentations. 

The Scale version offers the same features but with more oomph! For instance, it can help you garner three times the number of leads than Start. It also has a tool called Bid Finder that makes it easier for you to find relevant high-value marketing contracts.


Semrush ImpactHero Add-On
Semrush ImpactHero Add-On

ImpactHero is an innovative add-on that relies on artificial intelligence for content optimization. It basically breaks down your content into different buyer journey stages and then provides tips on how to improve it. 

We’re big fans of this add-on because it helps with identifying the best-performing traffic sources. It’s also useful for visualizing conversion funnels based on factors such as user reach and leads. 

This add-on comes at a standard cost of $200/m for all Semrush plans. Note, however, that its exact pricing will differ based on the number of campaigns you use it for. 

Semrush Free Trial

Semrush PRO 7-day free trial
Semrush PRO 7-day free trial

If you’re still hesitating to commit to a plan, don’t worry! Semrush has a 7-day free trial period for its Pro and Guru plans.

This will give you the chance to test out Semrush’s features and determine whether that plan is right for your business’s needs. 


Overall, Semrush can help boost your online marketing efforts. Not only does it help improve your SEO, but it also increases your social media presence to reach more potential customers. 

And so, it comes down to this question: which Semrush pricing plan should you opt for? The answer will depend on your particular business needs. 

To simplify your selection process, here are our recommendations:

Choose Semrush Pro if you’re:

  • On a limited budget
  • Just getting started with SEO
  • Setting up a new business
  • In need of basic keyword research
  • Looking to track a few keywords
  • Looking to manage a few projects

Choose Semrush Guru if you’re:

  • Looking to manage multiple SEO projects
  • In need of access to historical data
  • In need of a content marketing platform
  • Looking to track hundreds of keywords

Choose Semrush Business if you’re:

  • Managing several websites at the same time
  • In need of API access for advanced use
  • Looking to analyze Google Shopping ad campaigns
  • Run numerous queries and reports per day

In our experience, Semrush Guru strikes the perfect balance between affordability and functionality. It’s perfect for most of your scaling needs without being overwhelmingly complex. 

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