Anyone who has ever spent hours stuck on a single H2 segment knows that writer’s block is no joke. makes it all go away.

Of all the AI writing tools, is one of the most cost-effective AI writing solutions for most digital marketing agencies.

But, is it really suitable for a copywriter or SEO specialist’s line of work?

In this Copy ai review, we’ll talk about its benefits and drawbacks, see who it’s suited for, and highlight the features that make it stand out from the rest of the AI writing tools.

Disclosure: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.


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Let’s briefly overview and its purpose as writing software, and see how the idea for came to be.

History of

Founded by Paul Yacoubian and Chris Lu in 2020, started as an AI tool for taglines and distilling big ideas into a few sentences.

A year after the launch, hundreds of thousands of people started using for business marketing copies.

The main goal of is to automate the ultimate human-like content marketing copies, and the company even combined some aspects of other machine learning giants like GTP-3 to further ‘humanize’ their model.

As of August 2022, skyrocketed as a company from 3 employees to over 50 with $3.1 million in revenue with thousands of customers.

Now, stands among the most popular AI writing tools on the market with some of their more prominent clients including eBay and Microsoft.

What Is is an AI-powered copywriting and content writing software that relies on artificial intelligence to create content with a language focused on websites, blogs, social media pages, and similar digital marketing branches.

The AI copywriting program is created to learn and focuses on what’s suitable and what isn’t when it comes to writing content with a structure, facts, and useful info that’s easy to read. is generally considered as an intelligent assistant that streamlines your writing process, and while it’s mostly focused on digital marketing services, it can also help you with other forms of writing like essays, emails, and other writing tasks.

Who Can Use is best suited for small and medium businesses, as well as freelancers on a budget to create both short- and long-form content with a coherent and natural tone. has lots of features, tools, and templates that can specifically aid digital marketing specialists that seek to streamline their writing processes for articles, blog posts, social media posts, etc.

The main consensus of’s users generally consist of:

  • Social media marketing teams;
  • Email specialists;
  • Startup teams;
  • Freelance writers and bloggers;
  • Marketing agencies;
  • Email marketers.

While is mainly catered towards digital marketing, it’s a versatile enough AI writing tool for alternative uses like cover letters, essays, emails, descriptions, and formal invitations mong others.

How Does Work?

Copy AI is an AI-powered content writing tool that automates your content workflow using natural language processing and deep learning.

Simply copy your raw text, give it context and detailed instructions on how to approach the text, and let assess the text and produce content according to the given instructions.

Navigating is very straightforward and organized thanks to the simple interface that contains your dashboard, projects, documents, and other tools at your disposal. You can save any created documents into the ‘Projects’ tab for later use.

Characteristics/Applications of Copy AI

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Here’s how and its features can cater to specific users with different content writing needs.

Whether it’s short- or long-form content, assists with:

Blogs offers lots of templates that can help blog writers with their titles, formats, headlines, bullet points, and other structuring tasks. It streamlines the editing process and generally helps with overcoming writer’s block.


While it’s not as complex as the other templates, also helps you create content for your website through a copy template for the landing pages, and the tabs like Blog, About Us, Contact, etc.

Don’t expect an automated process, though. You will still need to add the exact context manually if you want cohesive content on the website.

Social Media Content offers lots of templates for social media post captions, descriptions, and ads for Facebook, Google Ads, Instagram, LinkedIn, and other social media platforms. But, most users have been very pleased with their promotional templates, citing excellent results and precision.

If you’re looking for a marketing copy machine, this feature might be a lifesaver.

Emails’s email copies are excellent, and most would find them very useful and precise. From newsletters and promotions, invitations and welcome mails, these templates can suit most businesses’ needs. Still, you’ll need to double-check the results for inconsistencies.

HR Templates

For bigger companies, offers templates that make the HR team’s job easier.’s HR ‘business templates’ work well with constructing job descriptions, position requirements, application emails, and such.

Video Content

A lot of users complained about the lack of a good video content template from various AI-powered writing tools. doesn’t have this problem.

While their video script template is decent, you still have to manually edit the template. It’s still better than what Jasper AI and the other AI-writing tools offer. Features

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Here are a couple of’s most important features that grabbed the attention of many customers. Editor’s Editor feature is definitely the bread and butter of its many features. It’s where the main editing and structuring process happens.

The interface is almost similar to Google Docs which is a very familiar territory to most copywriters. It might not be very intuitive for most, but you can get the hang of the interface after a couple of trial and errors.

You can simply copy and paste your pre-made outline on the dashboard, do a couple of editing and restructuring, and let it generate another version of your text via the ‘Tab’ button.

Expect a couple of trial and error sessions, so don’t be afraid to experiment with the multiple options and outcomes of text may give you.

Be very careful when it comes to statistics, numbers, and general math. might give you an output with off numbers, so make sure your editing staff thoroughly goes through the final results.

This is why blindly posting a finished, but unedited piece is a bad idea. It’s a general rule that you can’t put your faith in an AI-writing app.

Over 90 Templates

Like we previously mentioned, has over 90 templates for all kinds of purposes.

The templates are not exactly automatic do-it-all problem solvers, but once you learn how to tweak and customize a template, you can turn your ideas into excellent content.

This includes long-form content, video scripts, emails, instructions, reviews, digital ads, and cover letters, among others.

Speaking of which, if you’re interested in an AI-powered ad tracking and attribution tool, check out Cometly.

Precise Copy Results

While is prone to construct very odd sentences in some segments, expect very accurate results when working on copywriting projects. Granted, this issue is generally common even in the most state-of-the-art writing machines.

If you want consistent and precise copywriting output, give out as detailed and concise prompts as possible. Keep in mind, you’ll get slightly different results if you input different variations.

Over 25 Languages

Besides the English language as a main focus, can work with over 25 languages including Spanish, French, Russian, Chinese, and many others.

This is exceptionally helpful, especially when addressing your target audience from different countries. Points for that one. also includes a wide variety of writing styles, and you can customize the tone of your writing to suit your audience or purpose.

Plagiarism Checker

No doubt this feature gets an A+. For an AI-powered writer software, really worked out their plagiarism checker, in comparison to other tools’ checkers.

As soon as you’re done with your project, just run it through the plagiarism checker and it immediately presents your results. This might be a game changer for most copywriters.


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Based on the needs of an average digital marketing company, keeps it simple with its two plans:

1. Free Plan

The ‘Free Plan’ is the ultimate test kit because, unlike other AI writing tools that only give you a fraction of their features, offers you the entire package with:

  • 2,000 words per month;
  • Single user control;
  • All of their 90+ templates;
  • A 7-day ‘Pro Plan’ free trial.

The best part is you don’t have to input your credit card to use the 2,000 words which goes to show how much they put their confidence in their customers.

2. Pro Plan

The Pro Plan costs $46 per month, or $36 per month if you sign up for an annual package. It offers:

  • 40,000 words, or 300,000 words with a $279 price per month, but you can also contact them for customized pricing options;
  • Five user controls;
  • 90+ templates;
  • Access to unlimited projects;
  • 25+ languages;
  • Blog Wizard feature and access to beta features;
  • Priority customer support.

Alternatives: AI Writing Tools

If you’re interested in more AI-powered tools, or you don’t like what is offering, check out these interesting alternatives.

  1. Rytr

Rytr is the first thing that comes to mind when considering an alternative to itself. It’s cheaper, and arguably more bare-boned than But, writers love it just because of that.

With just the necessary features for short- and long-form content creation, users enjoy Rytr’s simplistic and superfast interface with an accurate output and impeccable grammar.

  1. Jasper AI

If you’re looking for serious firepower with even more possibilities for content polishing, Jasper AI has you covered. Previously known as Jarvis, Jasper AI is a multilingual editor capable of short- and long-form content creation with little to no errors. With more than 50 templates at your disposal, Jasper AI’s toolset is perfectly suitable for larger businesses and digital marketing companies.

  1. WriteSonic

WriteSonic may be new, it just has all the right features for top-quality short-form and long-form content. The price is decent enough for most, and they offer copywriting templates, description templates, and similar features to both Jasper and

Pros & Cons

Here are the advantages and disadvantages of We listed the pros and cons according to the needs of an average content writer and small/medium-sized businesses.

Pros of

Content Writing Made Easy has a very simple and lightweight interface that makes working on the dashboard very enjoyable. Simply push the ‘Tab’ button to generate your content, and the excellent overview of the other features and buttons make it easy to optimize your output and inspire your writing.

Multiple Template and Output Options has a variety of template options you can choose to structure your H1’s and H2’s on your articles. For example, you can pick between AIDA, PAS, or other models to formulate your intros into easy-to-read pieces.

Generous Free Version

One of the main reasons why is so popular is that, unlike most AI-writing tools, Copy’ai offers you a free version with all the bells and whistles at your disposal. The free version has the features that come in the paid version, granting you full access to its potential.

A Worthy Budget Option

For a budget AI-writing tool, has all the necessary tools that can suit many content writers and digital marketing teams who are looking to optimize their short- and long-form content.

Cons of

Slow Output is prone to lagging while generating content. While this might not be an issue for some, it can become seriously frustrating for content writers working on larger projects that require heavy input and result processing.

Chance of Errors and Randomly Generated Content

Some users experience that their segments contain parts with randomly written or inaccurately generated sentences. These occurrences are rare, but they should be seriously taken into account, especially when double-checking the output.

Requires Fact-Checking

When working on content that relies on historical information, may be prone to generating incorrect facts on statistics, date and time, and names. This forces users to repeatedly check the content which can be tedious.

Blog Post Wizard Still Not Effective’s Blog Post Wizard button is supposed to automatically create an entire article with just a few prompts. However, as is the case with most AI-writers that have a ‘press to win’ button, it still has a lot of reworking to go through because it mostly produces badly written output.

Final verdict

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Some may argue using AI-writing tools can diminish a writer’s potential. After all, no machine can replace the human touch of sensibility, context, perception, and psychological needs.

In defense of AI-writing tools, it actually may inspire you to watch, learn, and apply the uniquely-written segments to their own writing endeavors. simply does what it is supposed to do, and while it’s not the best, do-it-all AI-powered writer, it offers much more than what it’s worth.

Writers and content marketing teams can greatly benefit from this app, especially small businesses that need a little push with their content early on.

Feel free to check their prices and start your free trial here.


Here are a couple of answers to important questions we gathered from around the web regarding

Is Free?

Yes, has a free version with a 2,000 word limit a month with a package of 10 usable credits.

The good news is that the basic version has all the tools of the paid version. You get to experience the entire package with all the features, as well as customer support and resources from their community.

Is Worth It?

Copy AI is well worth it if you’re a small or medium business looking for a creative boost in your writing structure.

For a regular price, it can help most digital marketing companies research keywords, draft briefs, and create excellent content with little effort and editing.

Is Expensive? is definitely not as expensive as most AI writers, and it’s generally marketed as a budget-friendly software with all the necessary features for digital marketing content writers.

However, if you’re looking for a more cost-efficient solution, you should check out Rytr as a cheaper alternative, but with a different system and less features.

Is Better Than is far more advanced and with more features as opposed to However, is more expensive, and its price is $46 per month while is $36 per month, as of June 2023. has the AI potential to do much more than create content. It can be generally regarded as a writing tool for technical, scientific, or creative blogs that require more ‘firepower’ than copywriting.

Can Paraphrase Paragraphs?

Yes, has ‘Sentence Rewriter’ which is a paraphrasing tool that helps you rewrite paragraphs as well as customize their tone.

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