When it comes to selecting an ad tracking and attribution platform, two leading options are Hyros and Triple Whale. Both provide robust analytics, customizable dashboards, and integrations with major marketing channels.

However, they differ in their core approaches, optimal use cases, and pricing models. This article provides an in-depth feature comparison between Hyros vs Triple Whale to help brands determine the better fit for their business needs.

The guide also weighs both platforms across factors like target customers, key capabilities, accuracy, and costs to guide your attribution software buying decision.

Disclosure: We earn a commission if you make a purchase at no additional cost to you. You can read our affiliate disclosure in our privacy policy.

Hyros: An Overview

Hyros leveraged AI to build an attribution system that increases ROI
Hyros leveraged AI to build an attribution system that increases ROI

Hyros is an ad tracking and attribution software that helps brands optimize marketing performance through closed-loop analysis. It integrates offline and online data to provide clear visibility into the customer journey from the initial touchpoint to eventual conversion.

Pros

  • Robust integrations with marketing platforms
  • Multi-touch attribution modeling
  • Real-time customizable reporting

Cons

  • Complex onboarding process
  • Premium pricing may limit adoption

Triple Whale: An Overview

Triple Whale focuses on managing analytics and attribution for ecommerce platforms
Triple Whale focuses on managing analytics and attribution for ecommerce platforms

Triple Whale is an e-commerce-focused attribution platform centered around a proprietary tracking pixel for accurate data collection. It consolidates analytics across initiatives to help brands measure incrementality and optimize high-performing elements.

Pros

  • Deep Shopify integration
  • Customizable real-time dashboards
  • Pixel enables reliable attribution

Cons

  • Limited to ecommerce use cases
  • Less customizable than open-API solutions

Dashboard Overview

Both Hyros and Triple Whale provide robust yet user-friendly dashboards to help marketers visualize volumes of performance data, identify trends and patterns, and facilitate data-driven decisions.

Hyros stands out with highly flexible filtering options, comparison views, and shareable dashboard configurations to match specific business needs.

On the other hand, Triple Whale counters with deep customization, specifically around ecommerce metrics and built-in benchmarks to contextualize performance.

Platform Support and Target Audience

Hyros and Triple Whale support integration with all major marketing platforms, including social channels, email, landing pages, affiliate programs, and more.

Hyros offers open API access for connecting virtually any marketing system. Triple Whale is tailored closely to Shopify and other prominent ecommerce platforms.

Both tools can provide value to various business types and sizes, with Hyros focused more on diversified marketers and Triple Whale dialed into retail brands selling online.

Key Features

Let’s begin the direct comparison by comparing the main features of both software.

Hyros Features

Here’s a look at the unique features that make Hyros stand out:

Email Tracking

One of the standout capabilities Hyros offers is robust email tracking. The software easily integrates with most common email marketing platforms, enabling in-depth monitoring of email performance.

Users can track open and click rates, identify the traffic source to segmented email lists, distinguish between paid and organic, and gain clear visibility into email ROI.

The email tracking provides a 360-degree view of email campaign data to inform optimization. Marketers can see which emails drive list sign-ups, site visits, and purchases.

With clear email attribution tied to revenue, marketers gain invaluable insights to refine messaging, segmentation, timing, and other critical drivers of email success.

Ad Attribution

Hyros delivers advanced ad attribution, allowing marketers to trace prospect interactions from initial ad exposure through the entirety of the conversion funnel.

When a prospect clicks an ad, Hyros assigns a unique tracking ID to capture their complete journey. This full-cycle view provides clear visibility into which ads influence awareness, consideration, and conversion.

With multi-touch attribution tied directly to revenue, Hyros empowers businesses to understand which campaigns, creatives, audiences, and platforms achieve better ROI.

Marketers can identify the highest value placement options and fine-tune messaging for each funnel step.

Call Tracking 

Hyros tracks calls driven by ads and email campaigns
Hyros tracks calls driven by ads and email campaigns

Hyros simplifies call tracking through integrations with leading call-booking platforms like Acuity and Calendly. The software automatically tracks scheduled calls driven by ads or email campaigns and ties them back to the original referring channels.

Marketers gain visibility into call volume, duration, and outcomes by source, gaining actionable insights into the campaigns driving the most valuable call traffic.

Beyond tracking volume and connections, Hyros provides visibility into the sales funnel enabled through call bookings. With granular data on prospect interactions preceding scheduled calls, marketers can determine which messages resonate best with their audience to motivate contacts.

The end-to-end visibility helps optimize calls as a conduit to conversion and revenue, ensuring brands maximize the value of high-touch customer engagement.

Reporting

Hyros reporting capabilities help guide better decisions through detailed and digestible data aggregation.

The software compiles metrics spanning channels, campaigns, creatives, and segments – enabling both a macro view of overall performance as well as a micro-analysis of the elements driving outcomes.

With automated reporting across multiple critical dimensions, marketers access valuable insights faster to accelerate optimization.

Vital reporting, including ROI by tactic, response rates by campaign component, and engagement levels by audience subset, assist brands in shifting budgets to high-performing areas.

Intuitive reporting eliminates manual analysis, freeing marketers to focus more on strategy. The visualization tools, including shareable dashboards, make it simple to communicate insights across stakeholders, ensuring alignment on improvement priorities.

Revenue Tracking

Accurate revenue tracking stands as a major Hyros benefit. The software ties campaign components to sales data, providing clear visibility into the return from marketing efforts.

Users can filter views by period, initiative, offer, creative, channel, and more to isolate the campaigns, audiences, and messaging driving conversions.

With each prospect touchpoint along the funnel tracked to eventual revenue, marketers can calculate granular metrics like cost per lead and sales by segment to identify optimization opportunities.

Ongoing tracking helps shift budgets to the highest-performing assets while eliminating poor performers to improve marketing ROI over time.

With streamlined attribution and revenue analysis by source, businesses gain an invaluable edge in maximizing profit.

Triple Whale Features

Here is how Triple Whale rivals Hyros:

Affluencer Hub

The Triple Whale Affluencer Hub offers brands a centralized location to manage partnerships with influencers and affiliates.

By integrating data on collaborations across channels in one dashboard, marketers gain a comprehensive view of the performance, costs, and post-campaign consumer feedback tied to influencer initiatives.

Consolidating financial details, tracking codes, and content facilitates better optimization and scheduling of partnerships.

With robust profiles capturing contract specifics, brands can ensure proper compensation tracking or application of discounts and codes.

Ongoing partnership analysis gets easier with historical performance data and consumer feedback on influencer content quality.

The Affluencer Hub lends efficiency, organization, and optimization opportunities to collaboration strategies for enhanced program growth and profitability.

Pixel

Triple Whale's Pixel feature tracks the entire customer journey using first-party data
Triple Whale’s Pixel feature tracks the entire customer journey using first-party data

Triple Whale’s proprietary Pixel offers brands simplified yet powerful campaign attribution. By installing the Pixel tracking code on websites, marketers can monitor engagement across channels. They can also capture key events from impressions to clicks, page views, additions to the cart, and purchases.

The always-on Pixel compilation of granular site interactions enables precise measurement of marketing asset performance — whether ads, organic, or influencer content.

With a holistic picture of the customer journey from discovery to conversion, Triple Whale empowers optimized attribution, budget allocation, and channel prioritization.

The Pixel elevates analysis capabilities, allowing testing of customized audiences and assets to determine the best performance drivers.

Fin Hub

The Fin Hub delivers consolidated financial reporting, providing brands with a unified view of marketing costs, revenue, margins, and other key monetary performance indicators.

Fin Hub eliminates manual financial tracking and analysis by automatically synchronizing data from business systems and advertising platforms.

Marketers can filter customizable financial statements by initiatives, campaigns, segments, and date ranges to isolate performance insights.

From granular ad spend and return to high-level profit and loss data, Fin Hub lends greater context to guide decisions.

Brands can easily identify poor-performing areas and shift investments to campaigns, partnerships, and channels to achieve targets. Automated finance tracking through Fin Hub ultimately enables superior optimization agility to maximize returns on marketing investments.

Zero Tag Metric Creator

The Zero Tag Metric Creator from Triple Whale facilitates deep custom analysis without extensive technical setup.

Marketers can define unique metrics tailored to their specific reporting needs across multiple dimensions like channel, campaign, creative, and more.

Configuration options support calculations of clicks, impressions, engagements, conversions, and revenue data calculations at granular or aggregate levels.

Users can filter custom metric reports by campaign components, time, products, and other attributes for targeted insights.

With custom dashboards updated in real-time, Triple Whale enables full self-service access to campaign insights beyond standard metrics.

Companies gain greater autonomy to ask and answer pressing performance questions at will rather than relying on developers or waiting on requests. 

Creative Cockpit

The Creative Cockpit from Triple Whale powers enhanced collaboration and efficiency for marketing creative teams.

Creative leads can simplify task delegation, status tracking, and cross-team alignment by centralizing asset storage and project management in one hub.

Automated workflows ensure the execution of recurring assignments like social graphic production, video editing, or lead generation email design.

Easy access to brand guidelines, assets, and templates empowers creativity while maintaining brand standards.

The collective workspace allows real-time or asynchronous collaboration and transparent tracking of requests, revisions, and approvals.

With cloud-based access, creative teams can craft and manage campaigns seamlessly. The cockpit lends structure, clarity, and velocity to maximize the creative team’s impact.

Integrations

Both Hyros and Triple Whale recognize the value of seamlessly integrating with other critical business and marketing technologies.

Through open APIs and partnerships, the attribution platforms create opportunities for expanded functionality, more comprehensive data consolidation, and a complete view of marketing performance.

Hyros Integrations

Hyros integrates with various business apps from PayPal to Snapchat
Hyros integrates with various business apps from PayPal to Snapchat

Here are the integrations within Hyros:

Checkout Integrations

Hyros connects with ecommerce platforms such as SamCart, PayPal, Easy Pay Direct, and 20+ other checkout systems to enable closed-loop attribution by tying order data back to earlier touchpoints. Leveraging checkout data facilitates granular revenue tracking and analysis.

Landing Page Integrations

By integrating landing page builders such as LeadPages and ClickFunnels into the Hyros platform, marketers gain end-to-end visibility into how site visitors coming from campaigns engage with landing pages. This facilitates lead-stage optimization.

Call Tracking Integrations

Hyros call tracking integrations with providers like Acuity, Calendly, and Phone Close track interactions with offline channels to quantify the impact. Brands gain insights to refine approaches leveraging telesales to motivate action.

Ad and Reporting Integrations

Ingesting campaign data from critical platforms, including Twitter, LinkedIn, Snapchat, and Meta’s Ads Manager, enables Hyros to produce unified reporting and analysis capabilities for consolidated paid channel optimization.

Triple Whale Integrations

Triple Whale integrates natively with Shopify to drive ecommerce growth
Triple Whale integrates natively with Shopify to drive ecommerce growth

Here are the integrations within Triple Whale:

Shopify

The native Shopify integration continuously ingests store data into Triple Whale for simplified sales performance tracking by traffic source, automating conversion attribution.

TikTok

Syncing campaign information from TikTok Ads Manager allows Triple Whale to incorporate performance data like impressions, reach, and conversions into a holistic analysis of multi-channel efforts.

Snapchat

Connecting Snapchat Ads enhances Triple Whale’s attribution capabilities by enabling marketers to factor snap ad dimensions like 10-second views and swipe-ups into campaign performance calculations.

Google Ads

Importing Google Ads data into Triple Whale dashboards extends marketers’ visibility into critical performance areas like clicks, cost per conversion, and audience affinity beyond the native Google interface.

Klaviyo

Syncing email and SMS campaign stats from Klaviyo strengthens Triple Whale’s analytics by connecting messaging channel efforts to broader multi-channel analysis and attribution modeling.

Pinterest

Ingesting campaign inputs like impressions, clicks, and website visits from Pinterest Ads facilitates Triple Whale’s attribution capabilities by broadening its scope.

Pricing

Here’s a comparison between pricing plans:

Hyros Pricing Plans

Due to exceptionally high demand, Hyros operates an invite-only model for accessing its platform. Interested users must schedule a consultation with a Hyros representative to discuss integration with their existing tech stack and ensure the proper resource allocation for their account.

Hyros prices are planned according to business needs and advertising spending levels. Hyros offers a baseline Organic plan priced at $49 per month for companies not currently running paid ads. This plan offers organic traffic analytics for up to $20k in revenue.

Hyros’s most popular solution is the Paid Traffic plan, which is focused on advanced tracking and AI-driven optimization.

Hyros plans are based on your business's needs
Hyros plans are based on your business’s needs

Due to the extensive integration and customization involved, companies must book a consultation to discuss specifics and access pricing for the needs-based configurations.

Finally, Hyros caters to digital ad agencies with built-in client management tools through its Agency plan. Again, interested firms must schedule a demo to map capabilities to their business and customers to receive access and pricing details.

Triple Whale Pricing Plans

Triple Whale offers four pricing plans based on annual revenue generated: Free, Growth, Pro, and Enterprise.

The Free plan includes basic features like a summary dashboard, email reports, post-purchase surveys, and more at no cost.

Triple Whale offers a free plan  and three paid plans
Triple Whale offers a free plan and three paid plans

Growth runs $1,290/year and builds on Free by adding Pixel tracking, an influencer hub, mobile app access, and dedicated support resources.

Pro and Enterprise plans cater to high-revenue businesses needing expanded capabilities and custom solutions. On a month-to-month basis, rates start at $100 per month for the starter plan. All annual contracts come with 60-day money-back guarantees. 

Final Words

While Hyros and Triple Whale take different approaches, both provide advanced marketing analytics and attribution capabilities.

Compare factors like integrations, reporting, pricing models, and intended use cases to determine which aligns best with your goals, resources, and teams. Selecting the right platform is key to optimizing your ad spending.

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