Studying your marketing campaign’s performance is crucial for the success of your business. In the digital age, several platforms promise to provide granular insights and data-driven conclusions to help steer your marketing efforts. Among these, Segmetrics and Hyros stand out as two leading contenders. But which one is superior?

In this article, we’ll provide a head-to-head comparison of these two platforms, examining their tracking capabilities, integrations, pricing, and other critical features that could impact your marketing analytics.

Get ready to end the debate between Segmetrics vs. Hyros and discover the best ad-tracking tool for your business!

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Segmetrics vs Hyros: The Short Version

To help you better understand the differences between Segemtrics and Hyros, here’s a summary comparison table highlighting their features.

Ad Attribution and TrackingLinks purchases back to their originating traffic source
Optimizes ads for future sales
Tracks lead across all devices
Tracks all ads from a single dashboard
Differentiates between paid and organic traffic
Excellent accuracy for tracking high-ticket conversions
Email TrackingAdvanced site tracking
Identifies high and low-performing emails
Requires integrations to derive necessary metrics
Tracks, segregates, and segments emails
Works with many popular email  marketing tools
Calls and Sales TrackingDetailed reporting on factors influencing subscriber churn, repetitive purchases, and more
Identifies high and low-performing cohortsFocuses on both sales and retention
Monitors upfront and long-term value from sales
Tracks customer calls at all stages of the sales funnel
Uses conversational analysis for optimizing calls
IntegrationsIntegrates with landing page builders, advertising tools, email marketing tools,  and scheduling toolsIntegrates with major social media platforms, landing page builders, and payment processors
Analytics and ReportingTracks mid-marketing funnel stepsProvides prebuilt dashboards and reports
Offers flexible custom reports
Uses AI for learning and refining data analysis
Provides integrated reporting in ad manager dashboards
PricingTransparent pricing
Four different plans to cater to various business needs
Offers a 14-day trial for all plans
Three plans available
Specific pricing information isn’t readily available

Segmetrics vs Hyros: The Ultimate Comparison

Under the hood of these formidable marketing analytics platforms, you’ll find an array of features and capabilities designed to optimize your digital marketing efforts. Let’s shed light on these exciting functionalities and see how they stack up against each other!

Ad Tracking and Attribution

This critical functionality determines how effectively each platform identifies the origin of your conversions and tracks user interactions — a major influencer in choosing an efficient marketing strategy for maximum return on investment.


Segmetrics measures the success of sales from ad-generated revenue
Segmetrics measures the success of sales from ad-generated revenue

Segmetrics’ robust ad attribution and tracking feature is a game-changer for businesses seeking deeper insights into their marketing funnels. This feature allows you to attribute any purchases made to first-party data, irrespective of whether they occurred months or even years after the consumer entered your funnel.

This is achieved by linking every purchase back to its originating traffic source, providing you with a clear understanding of who exactly is clicking your ads. The platform also aids you in discerning which type of devices to target by tracking leads across all devices.


Hyros brings a unique approach to ad attribution and tracking, allowing you to add new contacts to a database for relationship building. The platform marries print tracking technology with AI to serve valuable data for your marketing strategy upon installation.

A stand-out feature of Hyros is its ability to track all your ads from a single dashboard, unifying scattered data from various sources under one roof. This feature proves even more valuable in the wake of the iOS 14 update, as tracking customers with Facebook Pixel becomes increasingly challenging.

Hyros also excels in lead tracking, but it might get interrupted by ad blockers because of the tracking pixel data it uses.

It’s tough to choose a winner between the two platforms in this feature, so we’ll settle on a tie!

Email Tracking

Email tracking allows businesses to monitor the effectiveness of their ad campaigns, providing insights that can impact their marketing strategy and customer engagement efforts.


With Segmetrics, you can effectively measure each email click
With Segmetrics, you can effectively measure each email click

When it comes to email tracking, Segmetrics offers advanced site tracking that enables you to measure each email click effectively. This feature allows you to discern which emails result in conversions and which ones fall short.

However, it’s important to note that when compared to Hyros, Segmetrics’ email marketing feature isn’t as comprehensive. To get the necessary metrics, you’d need to rely on integrations, which adds an extra layer of complexity to the process.


Hyros takes email tracking to a whole new level, enabling you to glean valuable insights from your email marketing efforts. It accomplishes this by separating paid advertisements from organic traffic, offering a clear view of where the bulk of your traffic originates.

Hyros also shines in its ability to track, segregate, and segment emails, clarifying your ROI. Each time you send an email, you can instantly understand your returns, allowing you to enhance the customer journey and elevate brand awareness.

Given the depth and breadth of email tracking capabilities offered by Hyros and in comparison to Segmetrics, it’s clear that Hyros wins for this comparison point.

Calls and Sales Tracking

Keeping a close eye on calls and sales is an essential feature of any marketing analytics platform. These key performance metrics provide invaluable insights into a business’s conversion success and customer engagement.


Segmetrics offers a holistic approach to tracking both sales and customer retention. It supplies detailed reports that delve into how each customer interaction influences factors such as repeat purchases, subscriber churn, lifetime value, and monthly revenue per segment.

These insights enable businesses to identify high and low-performing cohorts, fostering more data-driven decisions to enhance their marketing strategies. Segmetrics’ focus on improving not only sales but also customer retention provides a comprehensive solution for businesses seeking to optimize their campaigns and ad spend.


Hyros call feature
Hyros extracts valuable data from phone conversations with customers

Hyros, on the other hand, emphasizes sales and call tracking. It allows businesses to monitor upfront and long-term value sales performance derived from paid ads, recognizing the crucial role phone calls play in acquiring leads.

Hyros provides valuable data extracted from phone conversations with customers, shedding light on specific campaigns and strategies that motivate customers to initiate or accept a call.

Despite these beneficial features, Hyros’ focus leans heavily towards call tracking and high-ticket conversions, which may not suit all types of businesses.

In comparison, Segmetrics’ well-rounded approach, which equally prioritizes sales and customer retention, provides a more comprehensive solution.


In the realm of marketing analytics, integrations can significantly enhance the functionality and streamline the workflow of a platform.


Segmetrics offers an impressive range of integrations, extending its functionality across various aspects of your marketing efforts. In advertising, it integrates with platforms like AdRoll to help you find your perfect target audience.

For customer support, Segmetrics teams up with Calendly, an excellent scheduling tool that enhances customer connectivity. Additionally, it integrates with the respected email marketing platform – ActiveCampaign, the form-building tool – Wufoo, content marketing software – Kajabi, and the robust payment platform – Braintree.

Segmetrics also offers solid integration with the landing page builder – ClickFunnels. Lastly, it includes integration with the live video platform – Demio, which is perfect for lead generation and customer education.


Hyros integrates with popular platforms like Shopify, PayPal, and Zapier
Hyros integrates with popular platforms like Shopify, PayPal, and Zapier

Hyros also brings a lot to the table, boasting integrations with a wide array of platforms. It pairs well with multiple marketing channels and social media platforms, including Facebook, Twitter, and LinkedIn, offering detailed marketing campaign reporting.

In terms of landing page integrations, Hyros works harmoniously with platforms like Shopify, Squarespace, and GoHighLevel, optimizing conversions. Hyros stands out with its call-tracking integrations, enabling close monitoring of all leads.

For secure payment processing, Hyros integrates with major platforms such as PayPal, Clickbank, and Zapier, ensuring reliable and safe transactions.

As you can see, both platforms offer extensive integrations with marketing tools, so the Hyros vs Segmetrics ends in a tie here.

Analytics and Reporting

The ability to delve into analytics and generate insightful reports is a game-changer in the world of marketing analytics.


Segmetrics tracks the entire customer journey and identifies actionable insights
Segmetrics tracks the entire customer journey and identifies actionable insights

Segmetrics steps up to the plate with a comprehensive approach to tracking customer journeys. It transcends traditional web-based analytics, which focuses on traffic and weak web-based goals and often fails to reveal whether leads or trials actually convert into customers.

It allows you to track leads and customers through mid-funnel steps such as nurture sequences, webinars, demo calls, and free trials.

Segmetrics also excels in identifying actionable insights with prebuilt dashboards and reports for the top, middle, and bottom of your funnel. It offers flexible, custom-tailored reports and dashboards that deliver the ideal overviews for you, your client, or your team.


Hyros provides a complete snapshot of the customer journey. It accrues data from a spectrum of touchpoints, allowing you to recognize which campaigns yield the best ROI.

Hyros further impresses with its easy-to-setup Chrome extension, which integrates reporting directly into the dashboards of Google Ads and Facebook Ad Manager.

The platform’s AI sets it apart, learning from 10 different data points to compile a more comprehensive picture of your customers than most other platforms can offer.

Both platforms offer robust analytics and reporting features. However, Segmetrics’ ability to track mid-funnel steps, coupled with its customizable dashboards and prebuilt reports for various funnel stages, presents a significant advantage in terms of comprehensive insights. Therefore, Segmetrics takes the crown for this round.


In our final comparison point, we look at the pricing structures of Segmetrics and Hyros.


Segmetrics offers four distinct pricing plans, each catering to different business needs:

  • Essentials Plan: Priced at $175 per month, this plan includes sales reporting, multi-touch web tracking, unlimited users, as well as training and support.
  • Intelligence Plan: At $375 per month, this plan offers everything in Essentials, along with business intelligence reporting and one-on-one training, plus step-by-step customer journey insights.
  • Business Plan: Priced at $675 per month, it includes everything in Intelligence, in addition to advanced data APIs, a dedicated account manager, and full journey web tracking.
  • Enterprise Plan: This is a custom-priced plan that offers everything in the Business plan, with the addition of strategy consultation, custom data retention, and custom reporting.

Segmetrics also provides a 14-day trial for all plans and discounted prices for those who opt for annual payments.

Segmetrics offers a 14-day free trial on its subscription tiers
Segmetrics offers a 14-day free trial on its subscription tiers


Hyros presents three pricing plans:

  • Organic Plan: Ranging from $49-$149 per month depending on the amount of revenues tracked. Designed for businesses not running ads, it’s aimed at tracking organic non-paid traffic and every action they undertake within your business.
  • Paid Traffic Plan: No price is stated on the website for this plan, but a demo is available. It’s designed for those running ads and comes with full-paid traffic and AI optimization.
  • Agency Plan: No price is stated on the website for this plan either, but a demo is available. Designed for agencies running ads for others, it includes full promotional/affiliate group access.
Hyros plans and pricing are designed based on business needs
Hyros plans and pricing are designed based on business needs

Hyros also offers a dedicated representative for assistance and provides extensive materials to help sell Hyros to your clients.

While both platforms offer varied pricing structures, the lack of transparency in Hyros’ pricing makes it challenging for potential users to grasp what they might be paying.

To Wrap Up: Which Platform Is Better?

In the head-to-head comparison of Segmetrics and Hyros, each platform showcased distinctive strengths in certain areas.

Hyros, with its innovative AI-driven technology, proved superior in ad attribution and tracking and demonstrated strong capabilities in analytics and reporting. The use of a learning AI and its integration with major ad manager dashboards were key to its victory in these rounds and made it challenging to go with any Hyros alternative.

However, Segmetrics excelled in its comprehensive solutions for email tracking, calls and sales tracking, and integrations.

In terms of pricing, Segmetrics was more transparent, offering various plans with detailed pricing structures. This transparency, combined with diverse integrations, a focus on both sales and customer retention and comprehensive email tracking, made us name it the winner of this comparison.

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